Senior Art Director
9Yards Media & Marketing
Total years of experience :19 years, 6 Months
Work with the entire creative team to establish a unified brand understanding and voice for the company, helming a creative audit to elevate the innovation
Conceptualize campaign vision, harnessing original graphics, copy, content websites, social media, and other marketing materials
Develop creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team
Delegate projects to in-house designers and oversee storyboards
Obtain team approval by presenting final layouts, storyboards, and illustrations, encouraging members to provide feedback, and responding to internal commentary and requests
Present or oversee the presentation of final concepts and coordinate production and dissemination for cross-organizational use
1. Generate clear ideas and concepts in tandem with the copywriter
2. Brainstorm and sketch out concepts
3. Thinking creatively to produce new ideas
4. Participate in marketing brainstorm sessions
5. Providing weekly performance reports
6. Plan your tasks and provide milestones and deadlines
7. Prepares work to be accomplished by gathering information and materials.
8. Illustrates concept by designing rough layout of art and copy regarding arrangement,
size, type size and style, and related aesthetic concepts.
9. Obtains approval of concept by submitting rough layout for approval.
10. Prepares finished copy and art by operating typesetting, printing, and similar equipment;
purchasing from vendors.
11. Produce sketches, storyboards, roughs to visualize ideas
12. Understand marketing initiatives, strategic positioning and target audience
13. Cooperate with the rest of the creative team across different types of media
14. Manage and delegate responsibilities to other designers and provide directions
15. Present completed ideas to clients/team members
16. Stay on top of all trends and maintain best practices
17. Ensures operation of equipment by completing preventive maintenance requirements;
following manufacturer's instructions; troubleshooting malfunctions; calling for
repairs;maintaining equipment inventories; evaluating new equipment.
18. Completes projects by coordinating with outside agencies, art services, outsources, etc.
19. Contributes to team effort by accomplishing related results as needed.
1. Generate clear ideas and concepts in tandem with the copywriter
2. Brainstorm and sketch out concepts
3. Thinking creatively to produce new ideas
4. Participate in marketing brainstorm sessions
5. Providing weekly performance reports
6. Plan your tasks and provide milestones and deadlines
7. Prepares work to be accomplished by gathering information and materials.
8. Illustrates concept by designing rough layout of art and copy regarding arrangement,
size, type size and style, and related aesthetic concepts.
9. Obtains approval of concept by submitting rough layout for approval.
10. Prepares finished copy and art by operating typesetting, printing, and similar equipment;
purchasing from vendors.
11. Produce sketches, storyboards, roughs to visualize ideas
12. Understand marketing initiatives, strategic positioning and target audience
13. Cooperate with the rest of the creative team across different types of media
14. Manage and delegate responsibilities to other designers and provide directions
15. Present completed ideas to clients/team members
16. Stay on top of all trends and maintain best practices
17. Ensures operation of equipment by completing preventive maintenance requirements;
following manufacturer's instructions; troubleshooting malfunctions; calling for
repairs;maintaining equipment inventories; evaluating new equipment.
18. Completes projects by coordinating with outside agencies, art services, outsources, etc.
19. Contributes to team effort by accomplishing related results as needed.
Bachelor of Graphics Engineering (BGEng) focused in Commercial and Advertising Art
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