Global Digital Marketing Lead
Emirates Holidays
Total years of experience :16 years, 5 Months
• Leading all Digital marketing of Emirates Holidays across 4 continents, 18 markets and in 5 different languages
• Plan and implement the market specific strategies based on the short and long-term plan of the department to increase online bookings, conversions and sales
• Provide detailed analysis and recommendations to the management team for the short and long term plans for products and their distribution across various channels.
• Liaise with all internal and external stakeholders to ensure all online campaign activity initiatives are properly identified, communicated, planned, executed and measured and comply with commercial objectives and online legal requirements.
• Identify potential productivity and system improvement areas by keeping abreast of the industry best practices and propose to the relevant stakeholders within the Emirates Group for their evaluation and implementation.
• Implement and maintain the digital marketing strategy along with Product Development section of all websites and Corporate Communications, including procedures and best practice for Search Engine Optimization, Pay Per Click, Campaign Management, Media model
• Analyse funnels, visitor behaviour and journey on the site to improve user experience as well as CRM Analytics on online profiling, retention, conversion, up-sell & cross-sell
• Ownership and management of all aspects of web analytics, eCommerce customer sign-ups, traffic and revenue tracking. Communicate relevant information to management team and cross-functional partners
• Monitor, analyse and make recommendations on key components and activity on the site including landing pages, abandonment rate and traffic trends based on on-site trends, market and competitor analyses and make recommendations on all pricing and product activities
• A/B & multivariate test design (for marketing activity, as well as on-site performance for input to the product team). Develop Test and Learn strategies to drive incremental revenue.
• As Senior Digital Marketing Strategist I am responsible for planning, designing and implementation of digital marketing strategy (SEM, SEO, Display Advertisement, Affiliate Marketing, Email and Website designing & improvement )
• Manage Paid Search, Display & Social Media Marketing campaigns on all major search engines & social platforms
• Analyze monthly performance of regions and design strategy for next months
• Search for new online & third party tools for efficient & effective monitoring of search campaigns. Implement the tools and train my team on the use of these tools
• Monitor, analyze & improve overall user behavior on website to increase engagement & conversions through Google Analytics & Omniture
• Research keywords (develop and refine current lists) for SEM & for the SEO team and evaluate their performance to ensure improvement in Search Engine Ranking
• Discover, test and trial new online marketing initiatives to generate more website traffic and increase conversions
• Analyze website content & code to formulate SEO recommendations and implement them using CMS & HTML
• Start, Expand & Lead the Digital Marketing Department
• Initiate paid search campaigns (SEM/PPC) from scratch and successfully managed search & display Campaigns with $250, 000 monthly budget on all major search engines
• Worked as Account Manager and provide complete digital marketing services to Clients
• Worked as project manager and redesigned Company’s websites
• Plan Execute and Launched new Lead Generation Sources, Affiliate marketing & Email Marketing
• Analyze performance of all online campaigns and design strategy for next months
• Propose and execute optimizations of keywords and ad copies, ad methodologies through A/B testing
• Lead Search Engine Marketing (SEM) through Google, Bing & Yahoo
• Lead Email marketing and Social Media Marketing (SMM)
• Ongoing research and optimization of keywords.
• Setting up and reporting on overall SEO, SEM & SMM success
• Work closely with product management to optimize site design
• Keep up to date knowledge of current SEO, SEM & SMM practices
• Analyze & manage advertisement budget & plan strategies to maximize ROI
• Clients’ Portfolio Management.
• Risk Management.
• Analyzing Market Trends.
• Corporate Financial Research
• Online Reporting to Various Vertical and Horizontal Line Departments
Specialization in Marketing
Specialization in: Financial Economics International Economics Development Economics
