Muhammed Favaz

▸ Leading the end-to-end digital marketing and creative strategy for the organisation, overseeing brand presence across
Meta platforms (Facebook, Instagram, WhatsApp) and other digital channels.
▸ Directing creative production of all digital and print assets — including social media content, advertising materials,
branding collateral, and campaign visuals.
▸ Developing and implementing AI-integrated marketing workflows to enhance content efficiency, campaign
personalisation, and performance analytics.
▸ Building and managing the brands social media presence from the ground up, establishing tone of voice, visual identity,
and audience engagement strategies.
▸ Collaborating with leadership to align marketing initiatives with business development and revenue goals.

▸ Co-managed a SAR 8, 000, 000+ annual marketing budget, leading Meta Ads strategy across Facebook, Instagram,
WhatsApp, TikTok, and Snapchat to maximise ROI across KSA.
▸ Grew LuLu Jeddahs Local Instagram (@lulu_offers_in_jeddah) from 0 to 50, 000+ followers organically in 3 years through
consistent content, visual identity, and community engagement.
▸ Led content production for social media, seasonal campaigns, in-store promotions, and digital ads in line with LuLu
Groups regional brand guidelines.
▸ Managed and coordinated influencers, anchors, and models across diverse nationalities - including Saudi, Russian,
Ukrainian, Filipino, Egyptian, Indian, and Sri Lankan talents to execute high-reach campaigns and brand activations
▸ Tracked marketing spend, processed vendor invoices, and maintained accurate financial records.

▸ Led the visual branding strategy, developing comprehensive brand identity systems including logos, colour palettes,
typography, and design guidelines.
▸ Optimised social media content workflows, reducing turnaround time while maintaining consistent brand output across
all digital channels.
▸ Produced creative assets for campaigns across print and digital platforms, supporting business growth and brand
recognition.

▸ Designed and managed a diverse range of digital and print marketing materials — social media graphics, brochures,
banners, and event collateral.
▸ Oversaw the brands social media presence, developing content strategies that strengthened brand positioning in the
healthcare sector.
▸ Supported promotional campaigns through creative execution and cross-channel coordination.

▸ Designed professional graphic layouts, branding assets, and advertising materials for a diverse client portfolio across
retail, hospitality, and services.
▸ Delivered high-quality design work within tight deadlines, building a strong foundation in client communication and
creative problem-solving.