Marketing and Communications Executive
General Authority Of Awqaf
Total des années d'expérience :12 years, 7 Mois
Develop an internal communications strategy and infrastructure to ensure timely communications to employees; increasing employee engagement, awareness and satisfaction. Conduct research and prepare feedback reports for each project in accurately and timely manner.
• Successfully managed the public relation efforts for the organisation, and production of communications material including; leaflets, posters, flyers, newsletters, e-newsletters and DVDs.
• Identified, developed and executed communications strategy for key media contacts (new papers and Sharjah TV) and client references to increase awareness of events.
• Maintaining company website such as changing the layout adding new information using the C-PANEL and word press.
• Handling the social media presence in facebook, instagram and twitter
Facilitated the marketing manager and other key team players by developing market strategies, marketing plans and held regular staff meetings to track progress of all ongoing promotions. Provided the assistance new suppliers and merchandisers on product placement to increase sales by changing self-layouts(increased sales by 30% with by changing self-layouts).
• Utilised direct market research to increase possible channels of penetration and potential revenues, and conducted the research on fast moving products to brand under Co-op society logo.
• Branding and placement of in house products under Co-op logo.
• Implementing campaign strategies based on market research and other relevant information provided.
• Contrast marketing communication reports against sales data.
• Researching competitors products, identifying different factors; maintaining research databases.
• Supporting sales staff by providing the necessary toolkit across portfolio and campaigns.
• Designing promotional and brochures with the use of Adobe Photoshop, Illustrator and etc.
• Negotiate with different key media players and companies for special promotions.
• Worked with a team in designing loyalty card promotions.
Recorded the customer transaction histories on the daily basis and saved when necessary. Excellently provided customer service by greeting and assisting customers, and responding to customer inquiries and complaints.
• Reconciled cash with receipts at the end of each shift and ensured that any discrepancies managed immediately, as well as formulated deposit bags for carry-out.
• Aided customers with merchandise and rung up customers' purchases, and promptly resolved customer disputes and opened store cards for customers.
• Increased sales margin by 65% by providing better customer service support & environment for the cashiers.
Certificate of Professional Etiquette, Eton Institute | Sharjah | 2013 – 2013