Brand Development Manager
Binzagr company Food service division
Total years of experience :12 years, 0 Months
(Direct Report to Marketing Manager& Dotted line report to National Sales Manager & Business Head)
Leading the business development, brand management, Trade Marketing and Key Account management for the company.
New customer acquisition and management of existing customers through timely customer meets and follow-ups.
Brand management (Solution selling, product innovation), Brand promotion (Special prices, sales promotion)
Marketing budget and assisting marketing manager on promotional activities
SNOP calls, Demand forecasting and preparing yearly sales budgets, GAP analysis, Business intelligence.
Supervising sales activities for brand & category
Expiry management, GAP analysis.
Supplier management, trade deals recovery management.
Joint business planning.
Leading the sales team, performance management.
Supporting the decision Making on inbound and outbound logistics for the category products.
Channels of operations - Hotel, QSR, restaurants focused developments.
Devised and implemented various strategies for B2B and B2C development.
Handled the Event management activities for the company.
Managed the customer database
New account development and management
Monitor market trends, research consumer markets and competitor's activities to identify opportunities and key issues.
Create and improve proposals for our existing and new clients
Develop and deliver pitches for potential clients.
Develop and manage marketing campaigns
Support the promotional activities
Maintained the firm website and monitor data analytics
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Monitor progress of campaigns using various metrics and submit reports of performance
Collaborate with managers in preparing budgets and monitoring expenses
making database about customers..informing to the head of department.meeting with customers, marketing our product, purchase order creation, invoice making and informing the management for forther process like product delivery
Course teaches the entire part OF BUSINESS ADMINISTRATION UNDER CALICUT UNIVERSITY
This post graduate degree is entirely bases on logistics and supply chain management under karnataka state open university
ITS A BACHELOR DEGREE OF BUSINESS ADMINISTRATION