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Muhammedkabeer Abdulkader, General Manager

Muhammedkabeer Abdulkader

General Manager·Family Food Centre - Distribution Division

Qatar

Bachelor's degree, Business Law

Work experience

Total years of experience: 28 years, 7 months

General Manager

October 2025 - Present

Family Food Centre - Distribution Division

Doha, Qatar

October 2025 - Present

• Directed full P&L management for a USD 150M+ FMCG distribution business, driving sustainable revenue growth, margin expansion, and cash flow optimization.
• Oversaw operations and strategic alignment of three core business divisions: Variety Trading, Progressive Marketing, and Maas Wholesale.
• Developed and executed strategic Route-to-Market (RTM) frameworks, enhancing market penetration, numeric distribution, weighted distribution, and profitability across key channels.
• Led enterprise-wide cost optimization and operational efficiency initiatives across logistics, warehousing, procurement, and overhead management, significantly improving EBITDA margins.
• Re-aligned business lines and brand portfolios to strengthen category profitability, eliminate operational redundancies, and enhance market competitiveness.
• Spearheaded backward integration initiatives and established new profit centers, generating additional revenue streams while improving supply chain control and overall group profitability.
• Drove organizational transformation through implementation of governance frameworks, KPI-driven performance management systems, and leadership development initiatives aligned with industry best practices.
• Managed strategic relationships with international principals and key accounts, negotiating commercial agreements, driving brand growth strategies, and ensuring regulatory compliance.
• Led and mentored cross-functional teams across sales, marketing, finance, supply chain, and operations, fostering a high-performance and results-oriented culture.
• Championed commercial excellence initiatives focused on business sustainability, operational scalability, and long-term profitable growth.
Company industry:
FMCG
Job role:
Management

General Manager

July 2017 - March 2026

Mezzan Holding, Conserved Foodstuffs Distributing Co. W.L.L, Khazan Qatar

Doha, Qatar

I found this job using Bayt.com

July 2017 - March 2026

• Spearhead the commercial strategy for beverage/food portfolio, achieved 10% Compound Annual Growth Rate (CAGR) and was managing a turn-over of QAR 210M Expanded market share by 120 bps in Beverage’s category.
• Managed P&L, cash flows, and working capital to ensure profitability and financial sustainability.
• Directed the implementation of sales fundamentals (MSL, LPPC, Planogram, channel profitability, trade negotiations) to align with business objectives.
• Prepared and monitored annual budgets, including volume estimates, headcount allocation, overhead expenses, and capital expenditure projections.
• Conducted periodic performance reviews, re-established forecasts, and implemented corrective actions to address variances.
• Negotiated with business partners on gross margins, pricing structures, and advertising/promotional expenses to optimize profitability.
• Controlled inventory levels through accurate forecasting, ordering, and stock management, minimizing lead time variances and stockholding costs.
• Developed strategic customer-specific category plans, focusing on product rationalization, promotion analysis, and category assessment.
Company industry:
FMCG
Job role:
Management

Country Manager

July 2015 - June 2017

Aujan Coca Cola Beverages Company

Doha, Qatar

July 2015 - June 2017

• Managed business operations through a distributor sales team, achieving 13% revenue growth and exceeding annual sales targets.

• Developed and executed sales strategies to drive market penetration and increase brand visibility across the region.

• Conducted regular performance reviews with distributors, providing training and support to improve sales effectiveness and operational efficiency.

• Designed and implemented trade marketing initiatives, including in-store promotions, merchandising, and pricing strategies.

• Developed and implemented revised Route-To-Market and optimized the resource deployment and improved the distribution and customer service levels.

• Monitored and managed inventory levels at distributor hubs, ensuring optimal stock availability and minimizing stockouts.

• Built and maintained strong relationships with key distributors, ensuring alignment with business objectives and fostering long-term partnerships.

• Analyzed market trends, competitor activities, and customer insights to inform strategic decision-making and product positioning.

• Trained and mentored distributor sales teams, improving productivity and achieving KPI targets.

• Collaborated with cross-functional teams (marketing, supply chain, and finance) to ensure seamless execution of sales and trade marketing initiatives.
Company industry:
FMCG
Job role:
Sales

Head of Category Operations

June 2012 - May 2015

Qatar National Import & Export Co.

Doha, Qatar

June 2012 - May 2015

 Growth strategy/Annual Sales & Promo Forecast: Responsible to drive the assigned categories towards the agreed business objectives of the division.
 Align the Customer marketing plans with Brand and Category Growth objectives
 Promotion Plans & Reviews: Design and develop an effective consumer promotion and Trade deals as per the approved promo Budget and subsequently a final promo calendar for the year to drive the brand sales towards the targets.
 Inventory Control: Maintain and manage the inventory of the assigned categories in line with the organizational sales objectives, Promotion plans and overall profitability by reducing OOS status.
 Principal Communications & Updates: Develop and maintain effective business relations through timely business updates and synergistic business plans with principal representatives.
 Sales/Channel Development Plan: Work closely with the sales team for the planning and development of channel strategies to increase the market share, distribution and coverage.
 Develop the channel specific Trade Marketing plans in alignment with principal companies, implement and sustain the same through proper performance linked reward plans.
Company industry:
FMCG
Job role:
Marketing and PR

Key Account Manager

April 2010 - May 2012

Unilever

Dubai, United Arab Emirates

April 2010 - May 2012

Manage and service key customers in Modern Trade. Achieve set value, volume and profitability targets.Develop and grow Unilever's market leadership position.
Company industry:
FMCG
Job role:
Sales

Sales Manager - Retail Channel

October 2008 - March 2010

Unilever

Dubai, United Arab Emirates

October 2008 - March 2010

Managing the sales through different Traditional Trade Sub-channels. Responsible for forecasting, distribution, budget management and team management.
Company industry:
FMCG
Job role:
Sales

Territory Manager

April 2007 - September 2008

Unilever

Abu Dhabi, United Arab Emirates

April 2007 - September 2008

Managing the the territory of Abu Dhabi, Al Ain and Western region of UAE. Managing the sales through different Traditional Trade Sub-channels. Responsible for forecasting, distribution, budget management and team management.
Company industry:
FMCG
Job role:
Sales

Sales Supervisor

January 2006 - March 2007

Unilever

Abu Dhabi, United Arab Emirates

January 2006 - March 2007

Sales Supervisor for Self Service and Super markets. Responsiblr for delivering value and volume targets. managing a team of Sales Executives and merchandisers.
Company industry:
FMCG
Job role:
Sales

Sales Executive

July 2004 - December 2005

Unilever

Dubai, United Arab Emirates

July 2004 - December 2005

Responsible for delivering the Sales target from the assigned territory.
Company industry:
FMCG
Job role:
Sales

Corporate Sales Executive

October 2000 - May 2004

EMKE Group

Muscat, Oman

October 2000 - May 2004

Heading the Corporate Sales Division. Responsible for generating sales from corporate customers like Ministries, Banks, Hotels, Educational institutions...etc.
Company industry:
Retail & Wholesale
Job role:
Sales

Pharmaceutical Sales Executive

September 1997 - September 2000

Organon

India

September 1997 - September 2000

Promoting Pharmaceutical drugs to medical fraternity by detailing the product to the doctors and medical institutions. Conducting seminars and extending continuous medical informations to the doctors.
Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Education

Mahatma Gandhi University (Kottayam)

September 2024

September 2024

Bachelor's degree, Business Law

India

GPA (percentage): 68%

GPA (percentage): 68%

View attachment

Mahatma Gandhi University

May 2009

May 2009

Master's degree, Marketing

India

Master of Management and Business Administration in Marketing and HRM
View attachment

SKDI, Kerala, India.

October 1997

October 1997

Diploma, Computer Applications

India

Diploma in Computer Applications.

Calicut University

May 1997

May 1997

Bachelor's degree, Physics

India

Bachelor of Science
View attachment

Skills

Category Management
Expert
Category Management
Expert
sales forecasting
Expert
sales forecasting
Expert
customer marketing
Expert
customer marketing
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Key Account Management
Expert
Key Account Management
Expert
Trade Marketing & Promotions
Expert
Trade Marketing & Promotions
Expert
Territory and Distributor Management
Expert
Territory and Distributor Management
Expert
Customer Marketing
Expert
Customer Marketing
Expert
Route to Market (RTM) Development
Expert
Route to Market (RTM) Development
Expert
Category Management
Expert
Category Management
Expert
Sales Forecasting
Expert
Sales Forecasting
Expert
Key Account Management
Expert
Key Account Management
Expert
Shopper Marketing
Expert
Shopper Marketing
Expert
Data-Driven Decision Making
Expert
Data-Driven Decision Making
Expert
Joint Business Planning (JBP)
Expert
Joint Business Planning (JBP)
Expert
Strategic Planning & Execution
Expert
Strategic Planning & Execution
Expert
P&L Management & Budgeting
Expert
P&L Management & Budgeting
Expert
Customer Relationship Management (CRM)
Expert
Customer Relationship Management (CRM)
Expert
Team Building & Leadership
Expert
Team Building & Leadership
Expert
Revenue Growth & Market Expansion
Expert
Revenue Growth & Market Expansion
Expert
Distribution Channel Optimization
Expert
Distribution Channel Optimization
Expert
Sales & Marketing Leadership
Expert
Sales & Marketing Leadership
Expert
Integrated Business Planning (IBP)
Expert
Integrated Business Planning (IBP)
Expert
Trade Marketing
Expert
Trade Marketing
Expert

Social profiles

Languages

English

Expert

Hindi

Expert

Malayalam

Expert

Arabic

Beginner

Memberships

All Kerala College Alumni Association

Heading the College Alumni

July 2004

Training and Certifications

Certifications
Category Management
Unilever
Jun 2009 - Jun 2009
Customer Marketing Foundation
Unilever
Oct 2011 - Oct 2011
Territory, Distributor and Channel Outlet management (TDOM)
Unilever
Apr 2008 - Apr 2008
Structured Selling and Advanced Selling Techniques
Unilever
Sep 2007 - Sep 2007

Hobbies and interests

Fitness & Wellness Activities