General Manager
Mezzan Holding, Conserved Foodstuffs Distributing Co. W.L.L, Khazan Qatar
Total years of experience :26 years, 7 Months
• Deliver the agreed top-line revenue target and bottom-line profit target.
• Increases management's effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Set and achieve key performance targets for: sales, distribution, cost, expenses, profit & loss and other measurements of operational performance;
• Identify, create, and develop new market opportunities, taking the lead on constructing a robust and successful business proposal that secure new deals, contracts and long-term relationships;
• Support and lead company products sales, growth and continuous cost & quality improvements in the business;
• Ensure the optimum utility of working capital and ensure the timely collection of market receivables. Minimizes sales returns/damaged goods and short expiry goods by monitoring returns, developing a depletion plan and avoid inventory overstocking at the points of sales;
• Finalize the marketing budget in line with brand, category, market share and sales objectives. Monitor the performance in regular intervals and take appropriate corrections as and when necessary.
• Finalize the Business Development Agreement (BDA) with Key Account customers and ensure the alignment of brand and category objectives.
• Lead the Customer marketing and Trade marketing activities and ensure the delivery of Key Performance Indicators.
• Review the Route-To-Market (RTM) plans regularly and ensure the Numerical and Weighted distribution as per the strategic plans.
Develop strategies for the sales and business development of various sales channels in assigned territory for all of Aujan products in order to grow the business.
Sets short term and long term goals and objectives for sales teams of each area according to market conditions in order to ensure the execution of corporate sales growth strategy.
Manages the day-to-day operations of Country business unit, providing expertise, encouraging, motivating and ensuring teamwork, aligning work processes in order to achieve high performance standards, meet established targets, objectives and employee engagement in a motivating work environment.
Prepare and recommend the country office budget and monitor financial expenditures versus the budget so that the organization is aware of anticipated costs, areas of over expenditures are identified and potential areas of cost reduction or performance improvement opportunities are capitalised upon.
Lead the country office in resourcing and conducting business development activities in order to increase market share of Aujan products through continuous business studies and market trends.
Aggressively exploring business opportunities with new and existing accounts in order to meet or exceed set sales quota. Identify and specify the products and solutions that will satisfy business customers’ need.
Analyze all aspects of logistics to determine the most cost-effective and efficient means of transporting products or supplies. Direct inbound and outbound logistics operations, such as transportation or warehouse activities, safety performance, and logistics quality management.
Hiring the new staff as per the requirement and training them to become well versed with the Aujan products / Services. Assessing the existing sales staff and strengthening their skill by providing the necessary product/service trainings.
Manage the effective achievement of functional objectives by setting KPI’s and individual objectives, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal in order to maximize the performance.
Growth strategy/Annual Sales & Promo Forecast: Responsible to drive the assigned categories towards the agreed business objectives of the division.
Align the Customer marketing plans with Brand and Category Growth objectives
Promotion Plans & Reviews: Design and develop an effective consumer promotion and Trade deals as per the approved promo Budget and subsequently a final promo calendar for the year to drive the brand sales towards the targets.
Inventory Control: Maintain and manage the inventory of the assigned categories in line with the organizational sales objectives, Promotion plans and overall profitability by reducing OOS status.
Principal Communications & Updates: Develop and maintain effective business relations through timely business updates and synergistic business plans with principal representatives.
Sales/Channel Development Plan: Work closely with the sales team for the planning and development of channel strategies to increase the market share, distribution and coverage.
Develop the channel specific Trade Marketing plans in alignment with principal companies, implement and sustain the same through proper performance linked reward plans.
Manage and service key customers in Modern Trade. Achieve set value, volume and profitability targets.Develop and grow Unilever's market leadership position.
Managing the sales through different Traditional Trade Sub-channels. Responsible for forecasting, distribution, budget management and team management.
Managing the the territory of Abu Dhabi, Al Ain and Western region of UAE. Managing the sales through different Traditional Trade Sub-channels. Responsible for forecasting, distribution, budget management and team management.
Sales Supervisor for Self Service and Super markets. Responsiblr for delivering value and volume targets. managing a team of Sales Executives and merchandisers.
Responsible for delivering the Sales target from the assigned territory.
Heading the Corporate Sales Division. Responsible for generating sales from corporate customers like Ministries, Banks, Hotels, Educational institutions...etc.
Promoting Pharmaceutical drugs to medical fraternity by detailing the product to the doctors and medical institutions. Conducting seminars and extending continuous medical informations to the doctors.
Master of Management and Business Administration in Marketing and HRM
Diploma in Computer Applications.
Bachelor of Science
