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Muhannad Abuturbush, Area Sales Manager (Western Province - KSA)

Muhannad Abuturbush

Area Sales Manager (Western Province - KSA)·UPS® (Global Shipping & Logistics Services)

Saudi Arabia

Bachelor's degree, Business and Marketing, Project Management

Work experience

Total years of experience: 10 years, 7 months

Area Sales Manager (Western Province - KSA)

July 2024 - Present

UPS® (Global Shipping & Logistics Services)

Jeddah, Saudi Arabia

July 2024 - Present

Driving commercial excellence and revenue growth across the Western Province within the logistics and express sector. Owning strategy execution, market expansion, and key account development while leading a high-performing sales team.

I manage a diversified portfolio across Enterprise and SME segments, optimize pipeline performance through data-driven forecasting, and collaborate cross-functionally (Sales, Operations, Finance) to deliver commercially viable solutions and capture market share.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Sales

Sales Manager

December 2020 - March 2024

Colgate Palmolive (FMCG)

Jeddah, Saudi Arabia

December 2020 - March 2024

Driving sales performance and market share growth across FMCG channels through strong commercial ownership and disciplined execution. Led a high-performing sales team, overseeing strategy execution, key account development, and retail partnerships to deliver consistent business results.

I managed a diversified customer portfolio across retail channels, negotiated commercial agreements, and executed trade marketing initiatives to enhance in-store visibility and accelerate sell-out. Leveraging market intelligence, CRM tools, and demand planning inputs, I improved forecasting accuracy, optimized stock turnover, and supported sustainable revenue growth in a highly competitive market.

Company industry:
FMCG
Job role:
Sales

Sales Associate

October 2010 - January 2016

China Railway Construction Co., Ltd

Jeddah, Saudi Arabia

October 2010 - January 2016

Contributed to business development and commercial coordination for large-scale railway and infrastructure projects across Saudi Arabia. Engaged with government and semi-government stakeholders and supported the preparation of complex commercial bids and technical proposals.

Worked closely with engineering and project teams to align technical requirements with commercial deliverables, gaining exposure to contract structuring, project execution, and multi-stakeholder environments within high-value infrastructure projects.

Company industry:
Civil Engineering
Job role:
Sales

Education

Southampton Solent University

July 2017

July 2017

Bachelor's degree, Business and Marketing, Project Management

United Kingdom

GPA (point): 4.9 out of 5

GPA (point): 4.9 out of 5

Bachelor of Arts (BA Hons) in Marketing and Project Management from Southampton Solent University, United Kingdom. Focused on the strategic integration of marketing and project management within a global business environment, developing strong foundations in market analysis, commercial strategy, and project execution. Graduated with Honours (Second Division)

Skills

Sales Team Management
Expert
Sales Team Management
Expert
Sales Management
Expert
Sales Management
Expert
Sales Effectiveness
Expert
Sales Effectiveness
Expert
Leadership
Expert
Leadership
Expert
B2B Sales
Expert
B2B Sales
Expert
Sales
Expert
Sales
Expert
Account Management
Expert
Account Management
Expert
Public Relations
Expert
Public Relations
Expert
Sales Leadership
Expert
Sales Leadership
Expert
Strategic Account Management
Expert
Strategic Account Management
Expert
Sales Forecasting
Expert
Sales Forecasting
Expert
Go-To-Market Strategy
Expert
Go-To-Market Strategy
Expert
Revenue Growth
Expert
Revenue Growth
Expert
Sales Strategy & Execution
Expert
Sales Strategy & Execution
Expert
Commercial Management
Expert
Commercial Management
Expert
Contract Negotiation
Expert
Contract Negotiation
Expert
Team Leadership & Development
Expert
Team Leadership & Development
Expert
Regional Sales Management
Expert
Regional Sales Management
Expert
Enterprise & SME Sales
Expert
Enterprise & SME Sales
Expert
Business Development (B2B)
Expert
Business Development (B2B)
Expert
Pipeline Management
Expert
Pipeline Management
Expert
Portfolio Optimization
Expert
Portfolio Optimization
Expert
Market Expansion
Expert
Market Expansion
Expert
Sales Coaching
Expert
Sales Coaching
Expert
Pricing Strategy
Expert
Pricing Strategy
Expert
Cross-Functional Leadership
Expert
Cross-Functional Leadership
Expert

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
E-Marketing with the lowest costs
Jun 2020
Marketing through social media channels
Apr 2020
Leadership Skills
Mar 2020
Leadership Essentials
Mar 2020
Programing Language
Aug 2019