Business Director Sales ME region
SAGEMCOM
Total years of experience :24 years, 11 Months
Business Director Sales & office Management ME region Jan 2007 - up to date
SAGEMCOM, Broadband Business Unit, B2C & B2B Operators Channels. Cairo, Dubai
Mobile, ADSL/VDSL Router Gateway, LTE Router, STB, Femtocel, GSM Fax Business/ Philips- SAGEM Brand
Reporting to the VP- International Operator Business. Head Office- Paris
• Business Management: Ownership of the Product Revenue and Margin Target for the entire region.
Responsible for sales/margin/profit growth.
Responsible for contributing to the corporate strategic growth plan via annual business audits, evaluations, and submission of multi-year business plans.
Responsible for developing and implementing marketing strategy.
Responsible for preparing contractual proposals, including creative, innovative, novel, unique concepts and approaches.
Analyze customer requirements and promote company products, achieving and increasing all targeted revenue and profit goals.
Responsible for following KPI’s: team revenue, market share of all his products, AR of all his accounts, inventory status and old stock of his products, consolidated profit for all his sales.
Identification and developing of cross-product opportunities.
Direction of the elaboration and maintenance of accounts/sectors strategic plans including competitive analysis
Marketing strategy, planning and implementing, creating and maintaining distribution network.
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Monitors competitor products, sales and marketing activities.
Establishes and maintains relationships with industry influencers and key strategic partners.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Meets with key clients, assisting sales team with maintaining relationships and negotiating and closing deals.
Analyzes and controls expenditures of division to conform to budgetary requirements.
Prepares sales report showing sales volume, potential sales, and areas of proposed client base expansion.
Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
Directs sales forecasting activities and sets performance goals accordingly.
Reviews market analyses to determine customer needs, price schedules, and discount rates.
Analyzes sales statistics to formulate policy and assist dealers in promoting sales.
Staff Management: Manages and directs staff including recruitment, selection and development to achieve Company goals and objectives.
Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
Directs staffing, training, and performance evaluations to develop and control sales program.
Regional Sales and Marketing Manager/Country Manager NA June 2003- Nov 2006
Algeria
• Channel Management: Direct engagement with tier 1 distribution partners implementing demand generation activities targeted at end user, conducting channel meets and training program on products
Manage key modern trade account actively contributing to the development of core business strategies which drive sell out
Sell-out management- advance sales and promotion planning with key Operators in ME region.
Shop-front Management- effective product presentation (display location and quality, POS material etc.).
Key to success will be the establishment, and on-going development, of strong relationships with modern trade channels and the optimization of the distribution of all new and existing products to manage promotion planning and demand forecasting. This will be done while delicately managing the existing relationship with the Distributor who is in charge of the commercial side of the business- such as stocking, sales and accounts receivable.
Selection of the most appropriate channels and manage conflicts in co-ordination with the Channel Sales team.
Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
Create strategic relationship with government and private sector accounts.
Advises dealers, distributors, and clients concerning sales and advertising techniques.
Product Management: Responsible for pricing policy, price maintenance, price schedules, evaluation and approval of off-list prices.
Deciding product line-up for the region, inventory planning, Demand Vs. supply fulfilment, Product launches, Forecasting demand, competition analysis, price positioning, price strategy, profitability of the product, product mix, managing various system requirements.
Responsible for developing and guiding new product programs which will ensure sustained profit growth within the business unit.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Sales Management: Revenue achievement, yearly growth, target setting, achievement of management and stretch plans, target setting for distributors, operational support for area branches, setting targets for distribution partners (sell-in).
Directs sales forecasting activities and sets performance goals accordingly.
National Account Manager GCC June 2001-June 2003
Sales Support Manager, MEA Jul 1999- June 2001
Sony Ericsson Mobile Communications International AB Dubai, UAE
Show Room Manager 1997 to 1999
Juma Al- Majid EST Ericssson Mobile Abu Dhabi, UAE
Technician- Maintenance Admin 1995 to 1996
Modern Arabian Business Corp. (MABCO) Amman, Jordan
Sales Representative 1993 to 1995
Consortium Communication Systems. (CCS) Amman, Jordan
i have done my MBA online over the HWU in USA in marketing and business managment .
