Muhrah Alakeel

Leading strategic email marketing campaigns, managing social media
engagement initiatives, and executing digital advertising efforts to
drive brand visibility and customer engagement. Supports product
development processes by contributing insights and coordinating
cross-functional actviies to ensure successful implementation

+ Colaborated on a partnership with a private school in Arkansas and
the Brain Health Initiative (BHI) to study students beliefs and
behaviors regarding fish consumption for brain health, including
designing three tailored mixed-method survey Instruments
+ Conducted comprehensive literature reviews, critically analyzing
scholarly research to idenify barriers, relevant measurement scales,
and inform study design across multiple projects.
+ Designed and implemented surveys and longitudinal measurement
tools for diverse studies, including interventions on social
connection and memorable messages graduate students receive
about workfe balance.
+ Managed end-to-end data processes, including data cleaning, coding,
statistical analysis using SPSS. and synthesizing findings nto
comprehensive reports to Inform research outcomes.
+ Contributed to developing Institutional Review Board are)
proposals, data collection strategies, and identification of
appropriate software platforms for digital surveys (e 2. SEMA)
+ Provided inde feedback and support for improving data
collection instruments and participant reflections to. enhance
research quali.

Conducting analytical research and preparing reports to support marketing and sales. strategies. Regularly updated and edited
content for social media platforms, contributed to product digital campaign development development initiatives, and managed targeted email campaigns to
engage audiences and drive business growth

+ Planning and executing strategic communication initiatives, including
« Mixed-methods research press releases, email campaigns, and media. pitches. Develops presentations to effectively convey key messages and creates social media advertising to enhance brand visit ard engagement

● Consider speakers' capability of informative speaking,
persuasive speaking, extemporaneous speaking, and
oral interpretation
● Make thoughtful decisions about winning teams
● Award individual speaker points
● Return all ballot papers to officials

Assisted customers throughout the buying process by providing
personalized recommendations based on their individual needs. store operations by organizing merchandise on