Mukee Mayur

Enterprise Relationship Manager at Bayt.com

• Pakistan - Karachi
• My current job since May 2015

Merchandising Manager & Sales Analyst at GlaxoSmithKline Pakistan Limited, Consumer Healthcare

• Pakistan - Karachi
• April 2009 to September 2013

 Planning and implementation of innovative and cost effective brand activations.
 Initiated and executed branding activities in the shopping malls and outlets and Development of branding and trade tools to enhance the brands’ visibility in market.
 Development of planogram and coach merchandising team accordingly. Allocate POSM and efficient utilization/execution and timely market visits.
 Train, monitor and organize brand ambassador teams nationwide. Design the work plan/tool kit for the teams and timely monitor the KPIs of BAs and merchandisers.
 Handle key accounts & to develop & execute promotion activities in key accounts.
 Work with Trade Marketing Manager in order to execute merchandising activities and trade events at retailers & monitoring field promotion operations by visiting retail outlets.
 Planning and suggesting of trade and consumer promotions to marketing and brand team.
 Keep abreast of competitors’ trade events or programs & to manage and provide support to sales team in order to drive the sales volume.
 Looking after the sales analysis and sales operation functions.
 Marketing support to brand team in planning and scheduling marketing activities in order to ensure timely execution & delivery of goods.
 Looking after entire offset printing of the organization; purchasing promotional and give away items
 Cost and benefit analysis of suppliers, quotations and negotiating discounts and terms & conditions of purchases with suppliers.
 Liaison with the brand team, artwork to ensure minimum wastage of materials, material selection and ensuring timely delivery of the required items.

Junior Manager at Unilever Pakistan Limited

• Pakistan - Karachi
• February 2005 to September 2006

 Looking after entire offset printing of the organization; purchasing promotional and give away items
 Cost and benefit analysis of suppliers, quotations and negotiating discounts and terms & conditions of purchases with suppliers.
 Liaison with the brand team, artwork to ensure minimum wastage of materials, material selection and ensuring timely delivery of the required items.