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Mukesh Singh Kushwah, Retail Franchise Head (B2C-B2B)

Mukesh Singh Kushwah

Retail Franchise Head (B2C-B2B)·ETISALAT | SHARAF DG

United Arab Emirates

Master's degree, Marketing & Operation Management

Work experience

Total years of experience: 14 years, 6 months

Retail Franchise Head (B2C-B2B)

February 2025 - Present

ETISALAT | SHARAF DG

Dubai, United Arab Emirates

February 2025 - Present

✓ Leading over 40 (Consumer & SMB) ETISALAT Digital Retail Stores across UAE & growing.
✓ Mentoring 300+ multinational Team members with 3 Area Managers as direct report.
✓ Highest 2-digit Net profit % deliverance compared with other verticals with CEO acclaimed.
✓ Awarded No.1 FR Partner in UAE with 100% Sites profitable, Double digits YOY Topline growth.
✓ Strategizing business plan for new Customer Acquisition, Costing & Budget forecasting.
✓ Building new SOPs for Operation, Inventory, Fraud prevention etc.
✓ Initiated tie ups in new businesses like Banking products and Amazon in process.
Company industry:
Telecommunications
Job role:
Sales

Retail Operation Manager

January 2022 - January 2025

Sharaf DG ETISALAT

Dubai, United Arab Emirates

January 2022 - January 2025

 Led and grown from 14 to 21 ETISALAT Consumer Retail Telecom Stores with consistent profitability.
 Set up a successful new business model in SMB(B2B) segment with 7 new stores’ roll out.
 Incentive Planning, Talent hiring, New Store roll outs & Partner liaising.
 Hired & Groomed multinational team members and created high performance team.
 95%-100% score in each Quality Parameters like Mystery Audits, RQMS, NPS, NBA and SLA etc.
Company industry:
Telecommunications

Area Manager

January 2018 - January 2022

Sharaf DG-ETISALAT

Abu Dhabi, United Arab Emirates

January 2018 - January 2022

✓ Spearheaded 10 Stores in Abu Dhabi, Al-Ain & Ruwais with 100% Sales & Compliance.
✓ Converted 4 Loss making stores into profitable entities.
✓ Key Roles: Sales drive, Team building, Inventory, SOPs, VM & Operation management etc.
Company industry:
Telecommunications

Cluster Manager

January 2015 - January 2018

Sharaf DG-ETISALAT

Abu Dhabi, United Arab Emirates

January 2015 - January 2018

✓ Led 5 Stores successfully in Abu Dhabi with over 50 team members,
✓ Delivered over 80% revenue growth within 6 months of joining.
✓ Key Product Line: Postpaid, Fiber, Home Services, Smart Phones, Tabs, Smart TVs, Smart Livings, Accessories etc.
Company industry:
Telecommunications

Store Manager

February 2014 - August 2015

TATA CROMA (Consumer Electronics)

New Delhi, India

February 2014 - August 2015

✓ P&L & People Management: Delivered highest 11% YOY turnover growth, led team to increase high Margin
products sales, inculcate leadership, planned on Costing, and converted non-profitable store into a Profit Entity.
✓ Operational Excellence: Shrinkage < 0.1%, lower Ageing by 10%, VOC > 4.8-5 as customer service metric.
✓ VM & SOP: Ranked
Company industry:
Retail & Wholesale
Job role:
Sales

Assistant Department Manager (Hypermarket)

January 2011 - January 2012

Big Bazaar

New Delhi, India

January 2011 - January 2012

✓ TOPLINE: Awarded as the best DM. Achieved consistent 8-10% topline growth, handled multiple departments
like Staple, Fruits & Vegetables, General Merchandise, Home Fashion and FMCG.
✓ Certified Store Trainer as Conducted all training in store across all departments.
✓ Floor Operation: Successfully executed Floor set up, Visual Merchandise, Stock Allocation, Monthly Stock take,
Inventory Management and Audit compliance with Team Building initiatives.
Company industry:
Retail & Wholesale

Assistant Store Manager Fresh

January 2009 - January 2010

Reliance Retail

Gwalior, India

January 2009 - January 2010

Company industry:
Retail & Wholesale

Education

S P Jain School Of Global Management

February 2021

February 2021

Master's degree, Marketing & Operation Management

Australia

• Executive MBA, S P Jain School of Global Management, Dubai | Australia 2019-2020 Marketing | Strategy | Sales & Operation |Project Management | Supply Chain | Analytics Major Project: 1) Walmart Market Entry Strategy into ITALY. 2) Applied Business Research: Value Proposition for Sharaf Electronics
View attachment

S P Jain School of Global Management

January 2020

January 2020

Master's degree, Operations & Marketing

United Arab Emirates

S P Jain Dubai

January 2020

January 2020

Master's degree, (Operations

Australia

ICFAI University

January 2009

January 2009

Master's degree, (Marketing

India

Jiwaji University

January 2004

January 2004

Bachelor's degree, (Mathematics

India

Jiwaji University

January 2004

January 2004

Bachelor's degree, (Mathematics and

India

CBSE BOARD

January 2001

January 2001

High school or equivalent, Maths, English, Science etc

India

CBSE BOARD

January 2001

January 2001

High school or equivalent, Maths English

India

Skills

RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
GLOBAL MANAGEMENT
Intermediate
GLOBAL MANAGEMENT
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
COMPUTER HARDWARE
Intermediate
COMPUTER HARDWARE
Intermediate
BUDGETING
Intermediate
BUDGETING
Intermediate
TALENT ACQUISITION
Intermediate
TALENT ACQUISITION
Intermediate
TELECOMMUNICATIONS
Intermediate
TELECOMMUNICATIONS
Intermediate
ELECTRONICS
Intermediate
ELECTRONICS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
SALES
Expert
SALES
Expert
PEOPLE MANAGEMENT
Expert
PEOPLE MANAGEMENT
Expert
VM (OPERATING SYSTEM)
Expert
VM (OPERATING SYSTEM)
Expert
DIVEMASTER (DM) QUALIFICATION
Expert
DIVEMASTER (DM) QUALIFICATION
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
FORECASTING
Expert
FORECASTING
Expert
HYPERMARKET
Expert
HYPERMARKET
Expert
INTERNET SERVICES
Expert
INTERNET SERVICES
Expert
INVENTORY MANAGEMENT
Expert
INVENTORY MANAGEMENT
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
BUDGETING
Intermediate
BUDGETING
Intermediate
COMPUTER HARDWARE
Intermediate
COMPUTER HARDWARE
Intermediate
CONSUMER ANALYTICS
Intermediate
CONSUMER ANALYTICS
Intermediate
GLOBAL MANAGEMENT
Intermediate
GLOBAL MANAGEMENT
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
TELECOMMUNICATIONS
Intermediate
TELECOMMUNICATIONS
Intermediate
BUDGETING
Intermediate
BUDGETING
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
ELECTRONICS
Intermediate
ELECTRONICS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
GLOBAL MANAGEMENT
Intermediate
GLOBAL MANAGEMENT
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MERCHANDISING
Intermediate
MERCHANDISING
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
TELECOMMUNICATIONS
Intermediate
TELECOMMUNICATIONS
Intermediate

Social profiles

Facebook
Facebook
facebook.com/mukesh.singhincg

Languages

Hindi
Expert
English
Expert

Training and Certifications

Certifications
B' Certificate
Wal-Mart SCOPE Certified (2 months training)
LEAN SIX SIGMA GREEN BELT (RABQSA Australia)
IELTS General, Band 7, C1, IDP
Army: National Cadet Corps NCC
Wal-Mart SCOPE Certified (2 months training)
LEAN SIX SIGMA GREEN BELT (RABQSA
IELTS General, Band 7, C1, IDP
'B' Certificate
Army: National Cadet Corps NCC: 'A' Certificate
Wal-Mart SCOPE Certified
LEAN SIX SIGMA GREEN BELT
IELTS General, Band 7, C1, IDP

Hobbies

  • Social Services
  • Fitness
  • Martial Art
  • Social Services
  • Fitness
  • Art
  • Social Services
  • Fitness