General Manager Customer Innovation & Digitization
Petromin Corporation
مجموع سنوات الخبرة :15 years, 10 أشهر
Leading the Data Science Team at the Corporate Level. Responsible for all Customer data. Generating customer and vehicle insights & analytics. Dashboarding, data quality, data acquisition. Working with Marketing for campaign effectiveness & generating ROI.
Managing the team responsible for Digitization of all group companies. This includes all websites and mobile apps. Integration with back office systems. Customer journey management at the websites for both eCommerce as well as lead generation. Fueling data for all offline & online campaigns & communications.
Managing a 70 seat centralized corporate call center for all group companies which is responsible for lead generation, appointment booking, customer complaints, consultative sales and campaign execution via outbound calls and social media interactions.
Managing the CRM Practice at ALJ for all B2C and B2B Vehicles Sales & Aftersales.
Leading the SAP CRM implementation. Part of the team the implemented the SAP DMS at ALJ.
Managed the team that managed enterprise customer/vehicle data and generated insights, analytics, tools for customer retention and loyalty.
Increased sales & aftersales revenue by as much as 24% from repeat purchases by returning customers using data analytics and smart targeting.
Worked hand in hand with the marketing teams for repeat sales/aftersales, lead generation & increasing customer spend with improved campaign ROI.
Project Management & Lead CRM Consultant. I managed diverse projects teams both onsite & offshore.
Project Lead and lead solution architect for the successfully delivered Siebel Van Sales projects at Al Munajem Foods in entire Saudi Arabia.
Project Manager for the Siebel CRM implementation at ALJ Motors in Jeddah.
Project Manager for ERP/HRMS project at Ghazzawi Group of Companies in Jeddah.
Lead Siebel Consultant. Responsible for enterprise solution-ing and architecture of implemented CRM solutions.
Additionally, responsible for all pre-sales and POCs for enterprise customers.
Lead Business Analyst for projects.