Marketing Director - Traditional & Digital, Strategic Alliances
Intellinez Systems Pvt. Ltd.
Total years of experience :19 years, 3 Months
Managed IT: Digital Transformation, Website Development & Management, Process Automation-SaaS Selection & Implementation, Custom Application Build, System Integration, BI & Data Analytics, System & Data Security, Software & System Support, Cloud Management & Migration Services. Application Development: SaaS - .NET, PHP and Low-Code - Zoho Creator Latest Technologies: Artificial Intelligence, Blockchain Geographies: Americas, Asia-Pacific, Europe, Middle-East and AfricaManaged IT: Digital Transformation, Website Development & Management, Process Automation-SaaS Selection & Implementation, Custom Application Build, System Integration, BI & Data Analytics, System & Data Security, Software & System Support, Cloud Management & Migration Services. Application Development: SaaS - .NET, PHP and Low-Code - Zoho Creator Latest Technologies: Artificial Intelligence, Blockchain Geographies: Americas, Asia-Pacific, Europe, Middle-East and Africa Skills: Demand Generation · Brand Awareness · Digital Marketing · Content Marketing · Client Services · Thought Leadership · Client Communication · Consulting · Search Engine Optimization (SEO) · Lead Generation · Digital Media · Marketing Management · B2B Marketing
DIGITAL MARKETING, IT/ITES CONSULTING, STRATEGIC ALLIANCE, CHANNEL PARTNER, MERGER, JV, CO-BRANDING for Asia-Pacific, Middle-East, Africa, Europe, North & South America. Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products/services, internal/externally. Oversee and grow the digital marketing department, consistently identifying revenue opportunities within the established client base and managing consistent growth by securing new accounts. Identify short and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations. Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consume trends in order to translate results into actionable insights for marketing team. Lead the development of marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focus on growing audiences for product/services. Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendation. Manage conception, development, and implementation of marketing plan and strategies, product/service concepts, and promotional programs to drive interest and sales. Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard. Manage all digital marketing channels (e.g., website, blogs, emails, social media) and improve online content, considering SEO, Google Analytics to ensure brand consistency.
DIGITAL MARKETING, IT & ITES CONSULTING, SOFTWARE PUBLISHING for Asia-Pacific, Europe, Middle-East, North America Define the strategy and lead implementation of a cohesive marketing plan to increase brand awareness, demand generation, corporate communications, social marketing, sales strategy for company products, including pricing and customer service policies and advertising programs. Develop marketing action plan that clearly defines objectives, goals, schedules and assignments to implement and achieve targeted opportunities for internal teams, design and review the marketing budget and expenditures. Identify and plan differentiated and impactful marketing strategies/materials. Build, manage and coach a high-performing marketing team. Develop and drive ROI-based, measurable marketing programs and campaigns that meet business objectives and drive leads, that align business priorities; integrate across relevant touch points and deliver predictable outcomes. Oversee and verify reporting of sales and marketing activities, including leads generated and tracking reports, sales orders received, sales by product, backlog reports and customer lists and determine appropriate reporting frequency, such as weekly, monthly, and quarterly basis. Develop a plan and supporting procedures for customer order processing; to supervise a staff of salespeople and customer-service representatives who implement that plan. Work closely with the sales department to align sales and marketing strategies. Carry out a program for market research and analysis including market segments, buying trends, competitor analysis to identify competitors and evaluate their strategies and positioning and devise counter-strategies. Build and maintain relationships with media and advertising agencies through creative PR strategies and Events. Maintain brand standards and ensure compliance across all marketing channels and executive communications program, including speaking opportunities, development. Skills: Web Analytics · Digital Marketing · Animation · Client Services · Public Relations · Thought Leadership · Integrated Marketing · International Business Development · Data Science · Client Communication · Business Strategy · Email Marketing · Digital Media · Advertising · Social Media Marketing · Marketing Management · B2B Marketing
DIGITAL MARKETING, IT/ITES CONSULTING for Asia-Pacific, Europe, Middle-East, North America Set marketing goals thereby plan, implement, manage sales & marketing strategies to facilitate, contribute to the overall growth, customer success. Increase revenue generation, reduce costs and perform risk mitigation. Develop programs with quantifiable objectives to measure results thereby oversee and direct the efforts of the marketing team. Determine and track KPIs for marketing department on a regular basis and present reports. Implement and manage marketing budget. Leverage data analytics to drive insights to make evidence-based decisions. Modify or redirect business intelligence strategy. Enhance corporate branding (incl. defining corporate branding guidelines, consistency of logo/usage). Develop marketing collaterals, press releases, white papers, case studies, corporate brochures, advertisements, promotion etc. Plan and coordinate events at international conferences and events (exhibit design, branding guidelines, positioning, messaging, etc.). Drive corporate communication and lead generation through the website, social media channels, and other digital media. Responsible for PR and media relationship activities, including press releases, interaction with media, and corporate communication, media monitoring. Conceptualize & manage SEO team to track, analyze and design effective customer acquisition and branding campaigns using web analytics and all ongoing On/Off-Page SEO efforts. Manage Web Content team to rationalize, optimize, oversee the structure, content of our regional, global websites. Build brand awareness, visibility through online press releases, social media including industry-specific articles on blogs, and relevant media. Manage UI/UX, Graphic Designer team to improvise on the existing website design and develop new websites, revamp online marketing material, conduct email marketing campaigns, evaluate, finalize all graphic design related tasks.DIGITAL MARKETING, IT/ITES CONSULTING for Asia-Pacific, Europe, Middle-East, North America Set marketing goals thereby plan, implement, manage sales & marketing strategies to facilitate, contribute to the overall growth, customer success. Increase revenue generation, reduce costs and perform risk mitigation. Develop programs with quantifiable objectives to measure results thereby oversee and direct the efforts of the marketing team. Determine and track KPIs for marketing department on a regular basis and present reports. Implement and manage marketing budget. Leverage data analytics to drive insights to make evidence-based decisions. Modify or redirect business intelligence strategy. Enhance corporate branding (incl. defining corporate branding guidelines, consistency of logo/usage). Develop marketing collaterals, press releases, white papers, case studies, corporate brochures, advertisements, promotion etc. Plan and coordinate events at international conferences and events (exhibit design, branding guidelines, positioning, messaging, etc.). Drive corporate communication and lead generation through the website, social media channels, and other digital media. Responsible for PR and media relationship activities, including press releases, interaction with media, and corporate communication, media monitoring. Conceptualize & manage SEO team to track, analyze and design effective customer acquisition and branding campaigns using web analytics and all ongoing On/Off-Page SEO efforts. Manage Web Content team to rationalize, optimize, oversee the structure, content of our regional, global websites. Build brand awareness, visibility through online press releases, social media including industry-specific articles on blogs, and relevant media. Manage UI/UX, Graphic Designer team to improvise on the existing website design and develop new websites, revamp online marketing material, conduct email marketing campaigns, evaluate, finalize all graphic design related tasks.
ENGINEERING/MEDICAL COLLEGE ADMISSION COACHING / TRAINING for Tamil Nadu, India Responsible for revenue generation across products / services offering to maintain & develop existing, new clients to ensure steady sales, footfall and satisfaction. Work closely with corporate marketing team to ensure marketing & sales activities cater to maximizing revenue, identify new revenue streams and launch products / services for the assigned market. Achieve topline market share, achieve revenue and fulfil brand objectives by successful implementation of online / offline ATL / BTL marketing campaigns. Strategize and plan the sales process management, forecasting, key account management, expenses, profitability, new product / service development, market research and brand strategy. Periodically review performance, seek reasons and take actionable steps to close gaps, monitor & coach executives, discuss target status, impart training and sales strategy to drive the business plan. Conduct effective & accurate market research to increase market share ensuring confidentiality of the client list, mailing list and other sensitive information. Conduct client orientation, seminar as per the regional requirement and demand. Ensure compliance on all approvals related to operational policies & procedures and other government authorized bodies in a proper and timely manner. Coordinate with academics, administration, commercial & marketing departments to ensure timely & smooth functioning of business process, operating plan, financial model & profitability, in action.ENGINEERING/MEDICAL COLLEGE ADMISSION COACHING / TRAINING for Tamil Nadu, India Responsible for revenue generation across products / services offering to maintain & develop existing, new clients to ensure steady sales, footfall and satisfaction. Work closely with corporate marketing team to ensure marketing & sales activities cater to maximizing revenue, identify new revenue streams and launch products / services for the assigned market. Achieve topline market share, achieve revenue and fulfil brand objectives by successful implementation of online / offline ATL / BTL marketing campaigns. Strategize and plan the sales process management, forecasting, key account management, expenses, profitability, new product / service development, market research and brand strategy. Periodically review performance, seek reasons and take actionable steps to close gaps, monitor & coach executives, discuss target status, impart training and sales strategy to drive the business plan. Conduct effective & accurate market research to increase market share ensuring confidentiality of the client list, mailing list and other sensitive information. Conduct client orientation, seminar as per the regional requirement and demand. Ensure compliance on all approvals related to operational policies & procedures and other government authorized bodies in a proper and timely manner. Coordinate with academics, administration, commercial & marketing departments to ensure timely & smooth functioning of business process, operating plan, financial model & profitability, in action. Skills: Web Analytics · Digital Marketing · Client Services · Public Relations · Thought Leadership · Integrated Marketing · Client Communication · Business Strategy · Email Marketing · Digital Media · E-Publishing · Advertising · Social Media Marketing · Marketing Management · B2B Marketing
DIGITAL MARKETING, MARKET RESEARCH & ANALYSIS, IT & ITES CONSULTING for Asia-Pacific, Europe and North America Identify opportunities, generate new channels and accounts, locate potential client in target segments to secure profitable business for KPO, LPO and Business Consulting. Develop prospects; generate leads by extensive market research along with internal, external team. Expand divisional service-reach & enhance revenue to new markets and attract clients across APAC, EU & NA. Function as first line of interface for incoming requests, prioritize and delegate tasks to executives. Plan & prepare approach, pitch, presentation and emailers to potential clients in response to RFI, RFP, RFQ and statement of work for primary and secondary research. Manage client engagement activities, and involvement in policy and decision-making for periodic growth. Ensure the team fully understands the purpose to use their individual skillset with clear communication to improve the overall performance. Track client pipeline data and status of completed requests through to the win or loss of project. Meet potential clients in their respective regions & involve them in project-level, contractual engagements, educating them of the company’s presence as a leading multidisciplinary consultancy, develop key relationships. Develop a situation analysis and assist to develop a strategic plan for business furtherance and enhance organizational brand recognition. Advise senior management on all changing, shifting, emerging market challenges, opportunities, and recommend effective course of action.DIGITAL MARKETING, MARKET RESEARCH & ANALYSIS, IT & ITES CONSULTING for Asia-Pacific, Europe and North America Identify opportunities, generate new channels and accounts, locate potential client in target segments to secure profitable business for KPO, LPO and Business Consulting. Develop prospects; generate leads by extensive market research along with internal, external team. Expand divisional service-reach & enhance revenue to new markets and attract clients across APAC, EU & NA. Function as first line of interface for incoming requests, prioritize and delegate tasks to executives. Plan & prepare approach, pitch, presentation and emailers to potential clients in response to RFI, RFP, RFQ and statement of work for primary and secondary research. Manage client engagement activities, and involvement in policy and decision-making for periodic growth. Ensure the team fully understands the purpose to use their individual skillset with clear communication to improve the overall performance. Track client pipeline data and status of completed requests through to the win or loss of project. Meet potential clients in their respective regions & involve them in project-level, contractual engagements, educating them of the company’s presence as a leading multidisciplinary consultancy, develop key relationships. Develop a situation analysis and assist to develop a strategic plan for business furtherance and enhance organizational brand recognition. Advise senior management on all changing, shifting, emerging market challenges, opportunities, and recommend effective course of action. Skills: Digital Marketing · Client Services · Thought Leadership · Integrated Marketing · International Business Development · Data Science · Client Communication · Business Strategy · Digital Media · Marketing Management · B2B Marketing
Identify relevant markets and positioning for KPO - Market Research (Qualitative & Quantitative), Analysis and Business Consulting services. Identify and finalize deals with network partners for Primary & Secondary Research (CATI & CAWI), Qualitative & Quantitative Research. Identify and implement opportunities for functional and geographic growth. Overall responsibility for the Company’s annual budget and targets. Meet potential clients, pitch the company’s services, follow up with clients and close deals. Finalize scope of work, costing, pricing and commercial terms for client engagement. Maintain relationships with existing clients and Key Account Management. Ideate lead generation channels, overseeing lead generation activities. Network at conferences, events etc. Identify and finalize promotional activities and overseeing them. Oversee and undertake digital marketing activities including writing articles, overseeing content creation, strategize and monitor online ad spends, overseeing SEO activities. Engage with the companies PR partners for media outreach. Overall responsibility of all clients
MARKET RESEARCH & ANALYSIS, MANAGEMENT CONSULTING for Europe and North-America Expand service reach & revenue by identifying markets and attracting new clients for market research, analysis and consulting services. Identify potential business areas, new opportunities, pitch & introduce portfolio to prospective clients in Asia, Europe and America. Develop short & long strategies to suit business need and client requirement. Respond to RFI, RFP, RFQ culminating to proposals & deal closures for primary & secondary research, both qualitative & quantitative. Identify areas of improvement in client relationship and make actionable recommendations to improve marketing & sales operations, and lead management. Meet client satisfaction goals by effectively resolving issues, establishing account relationships with KDMs. Make pitch presentations, telecommunication, business proposals & deal closures. Coordinate, manage the development, production of communication material for business development initiatives. Being a frontline interface, maintain communication with internal teams & clients, oversee existing accounts development. Own and coordinate end-to-end client visits in their respective regions and involve them in project-level, contractual engagements. Ensure achievement of set targets by efficiently managing & motivating, reviewing team performance by performance assessment, personnel development, feedback and appraisal exercise. Present weekly, monthly, quarterly projection, progress reports to senior management.MARKET RESEARCH & ANALYSIS, MANAGEMENT CONSULTING for Europe and North-America Expand service reach & revenue by identifying markets and attracting new clients for market research, analysis and consulting services. Identify potential business areas, new opportunities, pitch & introduce portfolio to prospective clients in Asia, Europe and America. Develop short & long strategies to suit business need and client requirement. Respond to RFI, RFP, RFQ culminating to proposals & deal closures for primary & secondary research, both qualitative & quantitative. Identify areas of improvement in client relationship and make actionable recommendations to improve marketing & sales operations, and lead management. Meet client satisfaction goals by effectively resolving issues, establishing account relationships with KDMs. Make pitch presentations, telecommunication, business proposals & deal closures. Coordinate, manage the development, production of communication material for business development initiatives. Being a frontline interface, maintain communication with internal teams & clients, oversee existing accounts development. Own and coordinate end-to-end client visits in their respective regions and involve them in project-level, contractual engagements. Ensure achievement of set targets by efficiently managing & motivating, reviewing team performance by performance assessment, personnel development, feedback and appraisal exercise. Present weekly, monthly, quarterly projection, progress reports to senior management. Skills: Thought Leadership · Integrated Marketing · International Business Development · Data Science · Client Communication · Marketing Management · B2B Marketing
Post Graduate in Research & Data Analytics
Executive Program in Sales & Marketing Management
