Murli Menon

 Boost in local sales by increasing number of retail outlets by 100% in the 1st year. (Retail Sales).
 Monitor, mentor and coach a team of 4 member sales force for successful implementation of sales plans.
 Planned to execute several marketing activities like Plumbers meet, consultants, architects & contractor’s meets, exhibitions, hoardings, sign boards, branding exercises, etc.
 Increased Key Accounts thereby increase in direct sales by more than 100% (Direct Sales).
 Resolved pending issues to the satisfaction of both parties (company as well as overseas clients) thereby renewing a new lease of life into the business relationship, generating export orders & revenues for the company. (Export Sales).

 As Division Manager for the Samsung Division, spearheaded in identifying key segments & dealers for the entire Samsung range of consumer electronics.
 As Country Manager for Rwanda, Burundi & DRC (Congo) set up dealer network & key business partners for B2B businesses solutions, etc.
 Independently ensured the smooth execution of the sales plans for the EAC countries.
 Lead high performance team (15 member) while achieving periodical sales targets.
 Trained a team of 15 member sales force for successful implementation of sales plans.
 Formulated promotional budgets and suitable marketing and sales strategies.
 Implemented policies, procedures and systems.
 Maintained key customer relationships (Govt. Entities like Army, Police, Ministries, etc) developed and implemented strategies for expanding the company’s customer database.
 Review market analysis to determine product differentiation, customer needs, price schedules, competitive rates and forecast revenue growth.

 As Manager - Sales & Marketing, managing the entire spectrum of sale of façade solutions to developers, builders, Corporates, Architects & Façade Consultants.
 Handling a team of two sales managers & 6 Sales executives under them. Guiding and leading them in closing transactions.
 Devise Sales strategies including pricing, extent of promotion, positioning of façade solutions in the appropriate market segments.
 To generate enquiries & develop overseas business for upcoming projects.
 Monitoring and evaluating price trends in the market.
 Sharing inputs with marketing team to develop better and unique advertisements for target eyeball figures.
 To provide feedback on potential sales & operating issues to the management.
 To maintain and appraise the management using primary and secondary data of the research on demand supply dynamics, competition analysis etc.
 Preparation of MIS on month to month basis focusing on targets vs. achievement, closing percentage, revenue generation, expected sales/ revenue for next month, etc.

 Establishing distribution networks for the products and services, initiate market research studies and analyze their findings.
 Direct and evaluate the marketing strategies of the firm.
 Planning the activities to develop and implement the advertising campaigns to promote the sales of products and services.
 In charge of recruitment activities.
 In charge of training of sales personnel.
 Setting of sales targets, motivation of the entire sales team, ensuring of achievement of targets, ensuring a very friendly & healthy working environment.
 Co-ordination with dealer network, suppliers, principal companies.
 Handling of accounts, creditors, debtors, cash inflow & outflow.
 Identifying /developing large Customer accounts for telecommunication systems.
 Handling entire Sales process from Lead Generation through cold calls, enquiries, reference calls, etc.
 Maintain relationships with clients, which lead to better understanding about their recurring requirements and in turn better servicing of client requirements.
 Regular Interaction with clients for repeated business.
 Handling the entire operations with full responsibility & full authority to ensure successful achievement of target turnover, year after year, revenue generation, profit generation, staff welfare & last but not the least customer satisfaction.