Murtaza Mohsin, Assistant Manager

Murtaza Mohsin

Assistant Manager

INTECH Process Automation

Location
Pakistan
Education
Master's degree, Marketing
Experience
13 years, 4 Months

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Work Experience

Total years of experience :13 years, 4 Months

Assistant Manager at INTECH Process Automation
  • Pakistan - Lahore
  • My current job since September 2014

Reported directly to CFO, my main responsibilities including:
* Implemented and led the Balanced Score Card initiative, the primary evaluation tool for global sales
team including VPs and President across INTECH which stabilized business performance at critical juncture
for oil industry by maintaining revenue and contribution margins
* Identified, implemented and spread best practices for sales activities between BUs
* Liaised with marketing and sales teams within the BUs on customer research, customer surveys and
project audits to maximize customer service
* Created a career path for functional and leadership roles through succession planning framework
* Documented and standardized commissions, incentive and remuneration packages for Sales Team
* Build cost effective insurance packages for INTECH to retain and build talent pool
* Revamped Scoring System for Corporate Function through quarterly assessment mechanism
* Reported on quarterly employee performance trends for all assessment systems to CFO and VPs

Assistant Brand Manager at Engro Foods Limited
  • Pakistan
  • March 2014 to September 2014

* Conducted wide-ranging industry analysis for a new brand including-
o Identifying entry opportunities in market
o Development of consumer profile and value proposition
o Created three stage Innovation Pipeline
* Developed branding for Olper’s Glorius milk powder for institutional sales

Acting Assistant Manager at Engro Foods
  • Pakistan - Karachi
  • November 2013 to February 2014

* Analysis of tracking data for brand health and distribution; reported periodically to Management Committee
and Board of Directors
* Acted as liaison for all research initiatives conducted in marketing and sales
* Assisted in design of research requirements; screening proposals and coordination of all research activities

Supply Chain Project
  • July 2013 to November 2013

* Developed industry’s first maintenance outsourcing program improving service levels by approximately
90 percent
* Implemented process design for Milk Collection Center setup for entire collection network
* Analysis and benchmarking of chilling costs at area level

Intern at Pakistan Tobacco Company
  • Pakistan
  • June 2012 to July 2012

* Cross-Industrial Survey for Dunhill focusing on premium segment dynamics
* Key Account Structure Analysis and Assessment

Editor at Pakistan Today
  • Pakistan - Lahore
  • March 2010 to June 2011

* Assured quality output and resolved issues pertaining to all aspect of the news cycle from data
collection to the finished article
* Appointed first News Editor of ‘Profit’, a business daily launched by Pakistan Today
* Liaison with reporters and external parties
* Publication of regular column in Pakistan Today opinion pages

Intern at Commercial Banking
  • April 2009 to July 2009

Customer Liaison; Portfolio Management; Client acquisition

Business Development Executive at Pacific Ancient Energy Pvt. Ltd
  • Pakistan - Lahore
  • August 2008 to April 2009

Conducted market research identifying viable consumer base and segmentation
* Augmentation of client base through developing industrial clients
* Developed, drafted and published new marketing material
PROJECTS
Maintenance Outsourcing Initiative-Engro Foods
* Designed the industry’s first maintenance outsourcing program for milk procurement network. This covered
feasibility, performance benchmarks and vendor shortlisting and selection. This resulted in improvements in
maintenance levels by about 90 percent
Strategic Study-Namal College
* Implemented a comprehensive research project to improve fund-raising and organizational capacity. Project
involved extensive research including field activity into donor behavior, motivation and linkage to political activity of
Imran Khan and providing insights into organizational conflict and structural issues.
Alternative Energy Market Analysis-Pacific Ancient Energy
* Conducted comprehensive market analysis determining the potential and application of the company's
products in selected areas. Explored alternative revenue streams to boost business potential.

Education

Master's degree, Marketing
  • at Lahore University of Management Sciences
  • June 2013
Bachelor's degree,
  • at Institute of Business Administration
  • January 2008

Specialties & Skills

Negotiation
Team Management
Business Development
Market Analysis
International Business Strategy
ASSISTANT MANAGER
FUNCTIONAL
LEADERSHIP
MARKETING
NETWORKING
RESEARCH

Languages

English
Native Speaker
Urdu
Native Speaker

Hobbies

  • Writing
    Published in International and Local Publications