Musa Barrieh

seamless coordination with major international hotels management companies at top management levels (CEOs, VPs and BDs).
•Enhancing the project to achieve tenants needs as well as requirements of infrastructure and services by redefining shopping Front design as an in-charge of Wajehat Alriaydh project.
•Improving overall profitability by identifying new opportunities/value creation, project risk and constructing relationships in allocated accounts.
•Managing the inception stage to completion, conducting initial market study, classifying market gap, site selection/analysis, spaces program, facilities criteria, feasibilities studies, financial analysis, fund strategy and project conceptual and detailed designs.
•Ensuring compliance with budget, quality and schedule by following up with project management on construction.
•Contributing towards the management of overall acquisitions and revenue by monitoring key economic, political and competitive changes in region.
•Improving liquidity by classifying the total GLA and generating the leasing prices per M², tenant mix, leasing offer, leasing contracts, tenant fit-out manual, operational manual, operational budget and manpower plan.
•Training and mentoring leasing team, operation Manager, PR team, security, maintenance and fit-out teams.
•Scheduling and programming multiple projects from inception to occupation, classifying key stakeholder milestones; resolving conflicts between long-term architecture direction and project constraints.

significant efforts in improving employee engagement, directing value stream mapping analysis, integrating findings; engaging in capital enhancements, project forecasts, and estimating profit increase.
•Provided oversight of business plans, budgets, analysis and approval by contributing in performing Asset Management, developing customized strategies for investment and coordinating with international hotels operators, real estate agents, property managers and leasing agents.
•Promoted a culture that reflects the organization’s values, encourages good performance, and rewards productivity.
•Managed administrative and research processes of real estate transactions and evaluations.
•Accomplished the real estate planning by coordinating with the transactions team, service delivery (operations) team, IT, Security, Global Risk Consultancy, EH&S and internal stakeholders such as business leaders.
•Improved productivity by communicating with various external parties, including designers, engineers, cost managers, LEED consultants, accredited checkers, contractors, direct suppliers and sub-contractors, statutory authorities, planning bureaus, building landlords and facilities management service providers.
•Oversaw all real estate processes; including conducting market trend research, analysis and evaluation; economic analysis; competitive landscape analysis.

Investment and Business Development;
•Reduced operational costs and increased ROI by 1.72% by innovative techniques through implementing plans to control cost and maintaining the portfolio of 11 Hotels to correct the non-performance of budget targets.
•Developed and launched the strategic expansions plan of Dur Hospitality Company to develop 14 hotels and serviced apartments throughout the kingdom of Saudi Arabia.
•Conducted full market study for 22 cities in KSA and forecasted 10 years P&L statement by presenting financial analysis and estimating all projects’ financial ratios as well as results (Total Revenues, GOP, NOI, FCF, ROI, IRR, NPV, PBP, LTVR and DCR)
•Attained board approval to retail Al Maather Compound at SAR 100 million gaining premium of SAR 20 Million in 2013.
•Developed expansion plan to develop 14 hotels all around KSA by transforming the company Saudi Hotels and Resorts.
•Modernized all hotels and the expansion of Makarem King Khaled Airport hotel and the Makrem Ajyad Makkah and by creating Marriott Hotel and Marriott Executive Apartments DQ, Jubail Holiday Inn.
•Amplified rent per M² by 40%-165% for all villas and apartments at the diplomatic quarter. (www.darraq.com)
•Supervised the FF&E and OS&E Procurement Agencies, ensuring capability to deliver in adherence with specified budget and quality; handover the project to the Hotel Management Company for pre-opening activities.