Regional Marketing Manager
USG Middle East
Total years of experience :18 years, 6 Months
USG Middle East (USGME) is a leading joint venture between USG Corporation (US) and Knauf (Germany), with local Saudi shareholders. Established in 1985 in Dammam, Saudi Arabia, it now operates five advanced manufacturing facilities across the GCC, Levant, and Turkey regions. Specializing in architectural finishes, USGME focuses on ceilings, drywall partitions, and finishing solutions for various sectors. Key product lines include Sheetrock®, Donn®, Securock®, Durock®, Fiberock®, and Skyrock®.
Key Responsibilities:
As the Regional Marketing Manager at USG Middle East, I spearheaded various initiatives to drive sales, enhance brand visibility, and establish key industry partnerships across 25 countries.
• Budgeting and Financial Management:
o Set and monitored the annual consolidate sales budget across all divisions and branches, ensuring alignment with revenue, GP, and NP targets.
• Sales & Marketing Strategy and Leadership:
o Led regional marketing strategies across 25 countries.
o Oversaw marketing activities for authorized distributors, including conducting periodic technical and new product trainings.
• Product Launches and Collateral Management:
o Launched the new specialty ceiling product range in 2020, resulting in consecutive sales growth of 8% in 2021 and 10% in 2022.
o Driving the creation of detailed and compelling technical content for product collaterals. Collaborating seamlessly with the design team to ensure visually engaging and impactful materials. Overseeing the entire process from content ideation to final publication.
• Data Analysis and Reporting:
o Implemented interactive commercial dashboards on PowerBI for C-level and Salesforce, significantly enhancing decision-making capabilities and obviating the need for Oracle CX dashboards.
• Market Penetration and Partnerships:
o Led successful market penetration strategies, increasing market share and products awareness.
o Fully managed OEM business model and established key regional industry partnerships.
• Team Management and Development:
o Managed a digital marketing team, overseeing e-commerce, automation, and digital transformation initiatives. Managed specification, graphic design, and mockups/samples teams. Total ten people.
o Planned the marketing budget management and expenditure oversight.
• Events and Branding:
o Organized seminars, exhibitions, and events for brand visibility and customer engagement.
o Led branding and brand identity efforts for a strong market presence.
• CRM Project Management:
o Successfully completed Salesforce (SFDC) and Oracle CX implementations.
• Digital Marketing and Website Development:
o Launched e-commerce website on Adobe Commerce, and implemented marketing automation.
o Managed the launch of the company website using Adobe Experience Manager (AEM).
Key Achievements:
• Successfully led two significant brand transitions, requiring substantial budget allocation and resource.
• Designed and launched a B2B highly custom developed project management portal for the internal sales team, significantly improving efficiency and accuracy in preparing technical submittals for drywall assemblies. This web-based tool has proven to be a valuable asset, reducing time and errors in the process.
• Launched a B2B custom developed distributors tier 1 & 2 Loyalty and Reward Program, driving end-user loyalty and retention.
Al Kuhaimi Group is a diverse conglomerate with a wide-ranging portfolio of companies specializing in metal manufacturing, security systems, IT product distribution, infrastructure solutions, and more.
Key Responsibilities:
• Oversaw and directed marketing initiatives across multiple companies within the Al Kuhaimi Group, specializing in various construction sectors.
• Set the annual sales budget for all local and international sales branches and the local productions divisions.
• Managed a diverse team of six professionals, overseeing their activities and ensuring alignment with overall marketing objectives.
• Managed the specification team, fostering relationships with architects and interior designers to include company products in project specifications.
Key Achievements:
• Successfully introduced and promoted the Crash Rated fence, resulting in increased direct sales, market share and heightened product awareness. Contributing to a 10%+ increase in revenue.
Modecor was the leading and largest lamination manufacturing operation in the Middle East and GCC markets, plays a pivotal role in serving the furniture industry. The core production lines encompass a range of high-quality products, including High Pressure Laminates (HPL), Continuous Press Laminates (CPL), Melamine MDF, and Laminate Flooring. Modecor was exporting its materials to over 32 countries worldwide, with a significant portion going to the European market.
Key Responsibilities:
• Managed sales budget, ensuring alignment with revenue targets and company objectives.
• Led new market penetration initiatives, expanding the company's presence into untapped markets.
• Orchestrated promotional activities for new products, enhancing product visibility and market adoption.
• Oversaw the creation and production of technical collaterals, providing essential resources for sales and marketing efforts.
Key Achievements:
• Successfully introduced a new product line of laminate flooring, contributing to a 20%+ increase in revenue.
Designation Chronology:
• March 2008 - Feb 2010: Senior Marketing Coordinator
• May 2007 - March 2008: Business Development Officer
MABCO in 2010 was the Jordanian Leader Company in the sector of telecommunications and IT solutions as it was the exclusive distributor for NOKIA handsets in the Jordanian local market and other IT hardware’s. MABCO was offering a comprehensive portfolio of products and services that provide end-to-end IT solutions to its customers having two subsidiaries one in Lebanon and other in Palestine in order to serve the Levant region.
Zain in Jordan was the initial operator to launch mobile phone services into the Jordanian Market, instantly it earned its reputation as the most progressive telecom operator in the region. Zain in Jordan has tallied subscriber growth at an exponential rate, with market share of 39% as of 2007.
Graduated with Excellence degree Ranked the first position