Mustafa Al-Hafi

- Strategic planning to improve Schneider Electric market share the Saudi Market and East Middle East
- Prepare a complete marketing and strategic plan for to improve companies market share.
- Introduce Schneider Electric smart solution to the Healthcare sector and show the added value of the solution in to improve healthcare facility operation.
- Prepare quarterly forecast for Saudi Arabia and Middle East countries to keep tracking the sales activities and sales performance.
- Work with MARCOM team to release success stories in media.

The Business is a family Business Owned by Relative whom they needed professional help to put the company back on track. Responsibilities were the following:
- Restructure the Operational team
- Identifies marketing channels
- Build a three year business plan and go to market strategy.
- Build the Human Resources Team.
- Study Existing pipeline and clean it to get accurate forecast.
- Coaching the sales team in facing the customers.
- Prepare the P&L and build the Cost Center.

- Manage Channel Partners in both KSA and Egypt.
- Manage a team of sales managers in both regions.
- Strategic marketing and planning for Emerson and Partners Team.
- Provide recommendation to import new partners in the region as well as looking to improve partner’s team both technically and commercially through a continuous development plans.
- Recruit strong technical and commercial personal to work with the team in both regions and increase the manpower in the country for Network Power Platform.
- Define key opportunities and projects in the market and identify action plan to achieve sales target.

Schneider Electric Saudi, LLC
Sales Manager Central Region - Services Business Unit
•Defining the market potential opportunities.
•Develop sales strategies to maximize business potential.
•Meeting region annual target.
•Prepare project forecast.
•Drive sales performance and Business Unit activities in the region. •Focus on Power grid design and the needs for maintenance and potential service.

Solutions Business Manager- Healthcare Segment for KSA
•Strategic planning to improve Schneider Electric market shares in the Saudi Market.
•Looks for Company’s value proposition and deliver it to the customer each with his needs.
•Introduce Schneider Electric Solution to the Healthcare sector and educate the customer.
•Facilitate the work with all the business units’ sales and prescription.
•Prepare quarterly forecast and work with the sales to achieve the target in the Healthcare sector.
•Help the End user to optimize a power distribution design and the related solution to lower the OPEX of the facilities.

Senior Sales Engineer- PCO Central
•Managing 20 contractors in Riyadh ranges from small to large size contractors.
•Projects Pilot for a complete solution that Schneider Electric offers. (MV Solution, BAS Solution, IT Solution,
Industrial Solution).
•Prepare projects forecast and work on achieving personal and regional target.

MV Sales and Field Service Engineer - Riyadh, Saudi Arabia
•Achieving sales target of SAR 20 Million.
•Help customers (Contractors and Consultants) in designing a reliable power distribution network for their projects
•Establishing strong relationship with new customers and re-communicate with old customers.
•Addressing the need to take the risk to participate in the different projects.

MV Field Service Engineer - Dhahran, Saudi Arabia
•Reduce the DSO with the SEC from 100 days to 35 days.
•Building strong relationship with the different departments of the Saudi Electricity Company and target future
opportunities.