Mustafa Artoufi, Chief Commercial Officer

Mustafa Artoufi

Chief Commercial Officer

SIDC

البلد
المملكة العربية السعودية - جدة
التعليم
ماجستير, MBA
الخبرات
24 years, 5 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :24 years, 5 أشهر

Chief Commercial Officer في SIDC
  • المملكة العربية السعودية - جدة
  • أشغل هذه الوظيفة منذ أبريل 2018

• Responsible to manage 4 operations and companies. 3 Saudi Arabia/ 1 Egypt
• Define & implement strategies for retaining/enhancing existing market share based on collated market intelligence on competition and other market trends
• Handle special assignments, do in-depth analysis, follow up on various files and work closely in concert with all members of the Senior Management Team and board members.
• Responsible for the implementation and achievement of Business Area’s mission, goals and financial objectives. Develop long-term plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance. Ensure systems and procedures necessary to the smooth operation of the department.
• Maintain a climate that attracts, retains and motivates top quality personnel. Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel.
• Develop strategic direction and plans for the company with regard to all commercial functions including sales, marketing, business development, customer support/customer experience and product management.
• Manage sales operations organization, field sales organization, and manufacturer’s agents, distributors and value-added-resellers to ensure sales targets are met.
• Develop annual marketing plans per region and per market verticals.
• Manage sales pipeline to ensure accurate and adequate lead inflow to reach targeted sales objectives.
• Develop and maintain initiatives in order to achieve up to date competitive analysis portfolio.
• Interact with the sales operations teams to ensure a smooth flow through process in the CRM system from the outset to the closing stage.
• Develop annual and long-term budgets for revenues as well as expenses.
• Develop and monitor quality metrics to ensure outstanding service and customer support.
• Cultivate a culture of focused hard work and openness.
• Establish and monitor progress against key performance indicators.
• Identify and develop new market opportunities for the company’s product portfolio.
• Develop and drive the pricing strategy of the organization.
• Develop and administer incentive plans which entice individuals as well as teams to perform successfully against the objectives while respecting the budget.
• Elaborate a rolling three (3) year product roadmap in conjunction with the NPI (New Product Introduction) committee and lead its implementation.

Enterprise Impact:
• Strong generalists across Execution, People and Cognitive skills, characterized by high Service Orientation, strong analytical and numerical Problem Solving

Sales and Marketing Director - Wholesales and Hyper في Abdul Latif Jameel Electronics
  • المملكة العربية السعودية - جدة
  • يناير 2014 إلى أبريل 2018

Key Profile:
• Define & implement strategies for retaining/enhancing existing market share in the assigned territory based on collated market intelligence on competition and other market trends
• Prepare & align monthly/annual sales forecasts to organizational business objectives and changing market dynamics
• Build& maintain productive business relationship with key decision makers across existing client and prospect organizations for effectively closing identified business deals
• Render qualitative presentations highlighting organizational as well as product capabilities to existing clients and prospects for identifying and developing new business opportunities
• Focus on enhancing market penetration and business generation by setting up an effective channel network across the assigned territory
• Optimize resource utilization and streamlined processes for enhancing operational efficiency as well as organizational bottom lines
• Evaluate team performance and rendered productivity enhancement feedback. Organize training sessions for the team members based on identified training needs
• Assess & present various status reports at senior management reviews and other stakeholder meetings to enable realignment of business strategies to market performance and other related factors
• Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
• Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities, improving product packaging, coordinating new product development.
• Sustain rapport with key accounts by making periodic visits, exploring specific needs and anticipating new opportunities

Enterprise Impact:
• Rated high for consistently accomplishing business and revenue targets by implementing innovative business strategies across the target market segment

Regional Sales Director ME/GCC في Herman Miller
  • الإمارات العربية المتحدة - دبي
  • يناير 2010 إلى يناير 2014

Key Profile:
• Liaised with the Vice President of Global Operations in optimizing market share and savings, improving efficiency, achieving mission and goals and delivering outstanding customer service
• Represented the organization across the target market segment and implement business development strategies to enhance revenue generation
• Rendered strategic inputs related to operations, collated customer requirements as well as market dynamics. Set up strategic partnerships with regional dealers & partners for retaining/ enhancing existing market share
• Set up sales plans based on competitive analysis and market trends for accomplishing business targets. Developed rapport with existing clients and prospects for identifying/ developing new business opportunities
• Managed product portfolio by identifying opportunity for new products as well as new area of operations for enhancing market penetration
• Organized marketing campaigns and implement various promotional schemes to enhance brand awareness across the target market segment
• Guided clients on optimum usage of various organizational products and services for enhancing operational efficiency and organizational bottom lines
• Collaborated with the senior management in evaluating public relations, marketing strategies and capital requirements for maintaining seamless operations
• Coordinated activities related to recruitment, grooming & mentoring team members in enhancing client satisfaction & business generation
• Prepared / maintained effective business account plans for enterprise large accounts for rendering customized solutions based on specific business requirements
• Evaluated team performance and render productivity enhancement feedback. Organize training sessions for team members based on identified training needs

Enterprise Impact:
• Distinguished for consistently accomplishing business as well as operational targets during the tenure with the organization

Regional Sales Manager KSA/Bahrain/Kuwait في Fosroc
  • المملكة العربية السعودية - الرياض
  • فبراير 2005 إلى يناير 2010

Key Profile:
• Spearheaded team efforts in accomplishing regional revenue and profitability quotas for products. Assisted the sales team in effectively resolving local issues to minimize potential performance bottlenecks
• Guided the channel in enhancing sales by implementing innovative promotional campaigns across the target market segment
• Maintained regular interaction with team leads and supervisors in accomplishing day to day business targets/ minimizing ageing inventory in the supply chain
• Followed up with direct and retail teams in accomplishing collection targets. Set up policies and procedures pertaining to sales operations
• Prepared regional sales forecasts, defined business plans and monitored sales for accomplishing business targets

Area Sales Manager في The Building Products Co Ltd
  • المملكة العربية السعودية - الرياض
  • يناير 2000 إلى فبراير 2005

The Building Products Company Ltd. - Saudi Arabia
www.bpc.com.sa/

الخلفية التعليمية

ماجستير, MBA
  • في Texas Tech University
  • يناير 2007
بكالوريوس, Engineering
  • في Jordan University for Science and Technology
  • يناير 1999

Specialties & Skills

Client Relationship Management CRM
Management
Leadership
Miller Heiman
Six Sigma
Management
communication

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.

اللغات

العربية
متمرّس
الانجليزية
متمرّس

التدريب و الشهادات

Six Sigma Black Belt Certified (الشهادة)
تاريخ الدورة:
January 2009
صالحة لغاية:
August 2009

الهوايات

  • Harley Davidson Rallies
  • Reading books , internet, technology
    Music (Playing guitar), Painting, Chess