Chief Commercial Officer
SIDC
Total years of experience :24 years, 5 Months
• Responsible to manage 4 operations and companies. 3 Saudi Arabia/ 1 Egypt
• Define & implement strategies for retaining/enhancing existing market share based on collated market intelligence on competition and other market trends
• Handle special assignments, do in-depth analysis, follow up on various files and work closely in concert with all members of the Senior Management Team and board members.
• Responsible for the implementation and achievement of Business Area’s mission, goals and financial objectives. Develop long-term plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance. Ensure systems and procedures necessary to the smooth operation of the department.
• Maintain a climate that attracts, retains and motivates top quality personnel. Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel.
• Develop strategic direction and plans for the company with regard to all commercial functions including sales, marketing, business development, customer support/customer experience and product management.
• Manage sales operations organization, field sales organization, and manufacturer’s agents, distributors and value-added-resellers to ensure sales targets are met.
• Develop annual marketing plans per region and per market verticals.
• Manage sales pipeline to ensure accurate and adequate lead inflow to reach targeted sales objectives.
• Develop and maintain initiatives in order to achieve up to date competitive analysis portfolio.
• Interact with the sales operations teams to ensure a smooth flow through process in the CRM system from the outset to the closing stage.
• Develop annual and long-term budgets for revenues as well as expenses.
• Develop and monitor quality metrics to ensure outstanding service and customer support.
• Cultivate a culture of focused hard work and openness.
• Establish and monitor progress against key performance indicators.
• Identify and develop new market opportunities for the company’s product portfolio.
• Develop and drive the pricing strategy of the organization.
• Develop and administer incentive plans which entice individuals as well as teams to perform successfully against the objectives while respecting the budget.
• Elaborate a rolling three (3) year product roadmap in conjunction with the NPI (New Product Introduction) committee and lead its implementation.
Enterprise Impact:
• Strong generalists across Execution, People and Cognitive skills, characterized by high Service Orientation, strong analytical and numerical Problem Solving
Key Profile:
• Define & implement strategies for retaining/enhancing existing market share in the assigned territory based on collated market intelligence on competition and other market trends
• Prepare & align monthly/annual sales forecasts to organizational business objectives and changing market dynamics
• Build& maintain productive business relationship with key decision makers across existing client and prospect organizations for effectively closing identified business deals
• Render qualitative presentations highlighting organizational as well as product capabilities to existing clients and prospects for identifying and developing new business opportunities
• Focus on enhancing market penetration and business generation by setting up an effective channel network across the assigned territory
• Optimize resource utilization and streamlined processes for enhancing operational efficiency as well as organizational bottom lines
• Evaluate team performance and rendered productivity enhancement feedback. Organize training sessions for the team members based on identified training needs
• Assess & present various status reports at senior management reviews and other stakeholder meetings to enable realignment of business strategies to market performance and other related factors
• Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
• Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities, improving product packaging, coordinating new product development.
• Sustain rapport with key accounts by making periodic visits, exploring specific needs and anticipating new opportunities
Enterprise Impact:
• Rated high for consistently accomplishing business and revenue targets by implementing innovative business strategies across the target market segment
Key Profile:
• Liaised with the Vice President of Global Operations in optimizing market share and savings, improving efficiency, achieving mission and goals and delivering outstanding customer service
• Represented the organization across the target market segment and implement business development strategies to enhance revenue generation
• Rendered strategic inputs related to operations, collated customer requirements as well as market dynamics. Set up strategic partnerships with regional dealers & partners for retaining/ enhancing existing market share
• Set up sales plans based on competitive analysis and market trends for accomplishing business targets. Developed rapport with existing clients and prospects for identifying/ developing new business opportunities
• Managed product portfolio by identifying opportunity for new products as well as new area of operations for enhancing market penetration
• Organized marketing campaigns and implement various promotional schemes to enhance brand awareness across the target market segment
• Guided clients on optimum usage of various organizational products and services for enhancing operational efficiency and organizational bottom lines
• Collaborated with the senior management in evaluating public relations, marketing strategies and capital requirements for maintaining seamless operations
• Coordinated activities related to recruitment, grooming & mentoring team members in enhancing client satisfaction & business generation
• Prepared / maintained effective business account plans for enterprise large accounts for rendering customized solutions based on specific business requirements
• Evaluated team performance and render productivity enhancement feedback. Organize training sessions for team members based on identified training needs
Enterprise Impact:
• Distinguished for consistently accomplishing business as well as operational targets during the tenure with the organization
Key Profile:
• Spearheaded team efforts in accomplishing regional revenue and profitability quotas for products. Assisted the sales team in effectively resolving local issues to minimize potential performance bottlenecks
• Guided the channel in enhancing sales by implementing innovative promotional campaigns across the target market segment
• Maintained regular interaction with team leads and supervisors in accomplishing day to day business targets/ minimizing ageing inventory in the supply chain
• Followed up with direct and retail teams in accomplishing collection targets. Set up policies and procedures pertaining to sales operations
• Prepared regional sales forecasts, defined business plans and monitored sales for accomplishing business targets
The Building Products Company Ltd. - Saudi Arabia
www.bpc.com.sa/
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