Marketing Manager
Binladin Group
Total years of experience :9 years, 10 Months
Highlight :
• Conceptualized the 'contract of Jeddah International Airport' between Bin Ladin group and Flocra Beach and Jeangho.
Key Responsibilities :
• Leveraging market opportunities to develop clients, marketing /sales priorities to gain competitive strength. Investigating client profiles/ needs, recommending appropriate advertising strategies/ plans, which will best build and sustain the brand.
• Planning/ managing client events including exhibitions, road shows, competitions, TV/ Radio shows to align sales goals with key marketing priorities.
• Coordinating service providers including PR, creative, media and distribution agencies to ascertain delivery of all campaign applications on time, within budget constraints and of the highest standard.
• Ensuring adherence of staff members to all policies/ procedures, training and educating staff for increasing knowledge, creating high levels of motivation and inspiring team to achieve results
• Maintaining safety, cleanliness and integrity of all areas of the buildings, systems and equipment for all property users.
• Establishing and nurturing strong relationships with retailers, effecting interactions between retailers/management for smooth and efficient functioning of the company
• Assisting management in decision-making regarding pricing, negotiating for new sponsors’ deals/contracts. Providing regular reports to the management pertaining to orders, sales, advertising/ publicity campaign metrics.
• Honored with 'Certificate of Appreciation' by Dubai Chamber of Commerce and Industry for my constructive role in "Dubai the City that Cares 2005".
• Accomplished successful launch for opening of the Australian, British Consulate in Dubai.
• Launched new projects: Reef Mall, BurJuman Business Tower, BurJuman Rotana Hotel.
• Represented the organization along with the President of BurJuman at the World Economic Summit in Davos/ Switzerland
Key Responsibilities: • Designed attractive marketing strategies and campaigns, considering customer preferences, resulting in increased store traffic and profits.
• Spearheaded promotional activities of the mall during Dubai Shopping Festival (DSF) 2005 and 2006 and Dubai Summer Surprises (DSS) 2005 to increase footfalls and augment mall sales.
• Enforced all tenant lease requirements, working in conjunction with property's Leasing Specialist to execute new/ renewal leases for BurJuman residence and Business Tower to meet/ exceed client objectives.
• Established an effective working relationship with all department store managers and other key merchants, PR/Advertising agencies to drive sales.
• Defined and organized project teams and roles, facilitated project team meetings and documented their outcomes during planning process.
• Led the sales team in execution of marketing strategies to expand the business, monitored marketing statistics, current market trends, handled product positioning and branding strategies ensuring company objectives and vision are met.
• Directed promotional activities like events, exhibitions, media publicity, thereby creating an environment focused on customer service, brand awareness, performance objectives and recognition.
Accountability at the University of Damascus
• Certificate course in MS-Word, MS-Excel, and Internet from Ifage College, Geneva.
• German Language - Level II from Goethe Institute at the German Culture Council, Damascus.