Mustafa Mohammed

• Successfully organize and operate Awani Housewares & Furniture stores in UAE with a turnover of AED 34 Million annually.
• Designing and implementing various strategies, viz POPs, Display, Customer Interaction, Promotional Schemes/ Marketing Campaigns to improve the footfall and profits.
• Maintain, seek, utilize and analyze management including POS data to manage performance, seize opportunities and make informed management decisions, taking appropriate remedial action as required to reach and maintain retail budgeted sales and net income and develop and drive the business.
• Ensuring Shops and Warehouse operations are effectively and efficiently managed by visiting and monitoring their compliance with policy, procedure and standards.
• Collating information and other statistical reports on shops progress or action planning as required, ensuring timely and accurate reporting of all aspects of administration, following up issues of discrepancies as required.
• Preparing strong and reliable MIS reports for facilitating the decision-making process and liaison with Management for innovative market penetration.
• Ensuring awareness and account for competition, retail sector trends and current trading opportunities.
• Effectively recruiting, leading, managing, training and developing the team to company procedure and standards.
• Training staff on product knowledge & assisting VM to ensure presentations are visually impactful and enhance sales.
• Implementing sales promotional activities as a part of market development & brand building effort while ensuring error free implementation of SOP.
• Analyzing area/market potential & accordingly planning and implementing branding activities & and growth opportunities.
• Forecasting product requirement by analyzing market and competitors regularly aiming at achieving best possible revenues for diverse product line.
• Implementing, developing, reviewing and monitoring retail operating plan & budgets and P&L Analysis.

In charge of Andhra Pradesh area (India) as well as the daily management and supervision of 28 staff members. Responsible for making regular visits to branches to ensure high levels of in store standards, monitor stock control, security and staff performance.
• Involved in acquisition of new branches.
• Visiting and developing existing stores.
• Inspiring and motivating staff to increase sales.
• Deciding which staff members will be promoted.
• Taking action to address underperforming stores.
• Coaching, challenging and supporting employees.
• Involved in the setting of sales and financial targets.
• Oversee each store location and monitor and report on performance.
• Identifying and delivering all relevant / appropriate opportunities.
• Comprehending, interpreting and analyzing sales figures.
• Ensuring presentation and compliance in stores are up to company standards.
• Arranging and chairing team meetings to discuss strategy.
• Implement a retail plan for my area in line with company strategy.
• Having overall responsibility for marketing, media exposure and press releases in my designated area.
• Mediating and resolving disputes between customers or suppliers and the company.

• Involved in inventory planning and optimized allocation of fast moving merchandise as well as controlling shrinkage and supervising Visual Merchandising in the Store to assure the best VM for department, windows, focal point as well as frequently changing the display of visuals and signage's
• Managed inventory system, place orders to restock the merchandise while managing the outflow and inflow of the inventory also entailing stock indenting
• Provided effective and inspirational leadership to the team through regular training, motivation and performance appraisals in order to achieve set targets in sales volumes
• Tracked and maintained records of schemes in terms of dates, duration, scheme details and level of success facilitating future planning by store as well as category management
• Analyzed and sent qualitative & quantitative reports on stock while tracking stock availability and indenting the same for regular replenishment to meet market demand; Tracked attendance and maintaining leave records