Mustapha El-Khatib

Provide full strategic and operational leadership for the Genesis brand in Qatar, holding Profit & Loss responsibility and ensuring sustained revenue growth and profitability.
Actively shaping brand strategy, sales objectives, and long-term business planning.
Act as the primary liaison with the Genesis Regional Office, aligning local market strategy with global objectives and ensuring competitive brand positioning in the luxury segment.
Drive the commercial strategy, covering sales, marketing, and customer experience, while steering long-term business planning and retail network development.
Lead a high-performing team across sales and marketing, setting clear KPIs, coaching leaders, and fostering a culture of accountability and excellence.
Shape and oversee product and pricing strategy, including launch planning, inventory management, and competitive positioning to strengthen market share.
Champion brand development initiatives to elevate Genesis’ presence, customer perception, and penetration in a highly competitive luxury landscape.
Direct financial planning and control, optimizing budgets, managing risk, and safeguarding sustainable profitability.
Govern showroom operations and customer journey standards, ensuring a seamless premium experience that drives satisfaction, loyalty, and repeat business.
Represent the brand at executive level, contributing to corporate strategy and influencing group-wide decision-making.

Oversee and execute strategic plans, inventory management, and marketing for the sales department.
Responsible for communication with regional office, setting yearly Business Plan, providing updates on sales, inventory, and market conditions.
Develop and manage budgets, control expenses, and analyze financial performance.
Monitor expenses, analyze financial reports, and implement cost-effective measures.
Implement product positioning strategies including depreciation, residual value, and price realignment to maximize long-term market share.
Identify, set and agree on KPIs and objectives.
Ensure high sales closing ratio and monitor CRM recordings.
Provide continuous training and development for the sales team.
Create quantitative and qualitative incentive schemes that serve the need of the business.
Streamline ordering and planning processes to optimize inventory control, ensuring efficient stock levels that align with market demand, minimizing excess inventory, and enhancing overall supply chain efficiency.
Contribute to long-term business strategies, aligning sales objectives with organizational goals.
Lead and develop a high-performance sales team, setting targets and fostering a positive work environment.
Interview, hire, and recommend employee promotions and salary adjustments.

Responsible for the Contribution Margin of the department.
Plan, develop, manage, mentor, and monitor 4 sections with their respective roles in the department (Lease, RAC, Limousine, and operation).
Manage a department with a headcount of 17 employees in 3 different locations.
Set and maintain operational budgets.
Create, develop, monitor, and follow processes and policies in support of organizational goals.
Create, develop, implement, and manage strategic plans for both sales and operational activities.
Participate in developing yearly marketing plan.
Interview, hire, supervise, mentor, and monitor the performance of Class Leasing employees and evaluate performance.
Set incentive plans according to the business needs.
Recommend product positioning, depreciation and pricing strategy to produce highest possible long-term market share.
Purchase and de-fleet of stock to maintain healthy utilization.
Maintain market intelligence to know the upcoming projects.
Solve customer complaints to ensure high level of customer satisfaction.
Identify, set, and agree on KPIs and objectives.
Meet with the team on a regular basis to establish annual and monthly objectives as well as ensure that department personnel understand both Mercedes-Benz and NBK policies and procedures.
Plan outdoor visits when needed to support the sales team for double closing.
Review all reports prepared by subordinates and prepare periodic reports with respect to the management.

Identify, set and agree on KPIs and objectives.
Manage a department with a headcount of 13 employees from different nationalities.
Develop and recommend product positioning as well as depreciation and pricing strategy to produce highest possible long-term market share.
Control stock turn to meet volumes.
Set and control the department's operating budgets with regards to expenses, operating costs, and profitability.
Plan daily activity of Pre-Owned Cars Department to ensure maximum productivity from all personnel.
Contribute to the development and implementation of incentive schemes in order to increase sales, profit, and to push slow moving items.
Monitor changes in the market situation and legislative requirements, competition, customer feedback, report to line management and recommend or implement action to meet changing circumstances as required.
Ensure high sales closing ratio and monitor CRM recordings.
Recommend employee promotions and salary adjustments.
Interview and take hiring decisions.

Handling all sales processes.
Welcoming and handling all VIP customers.
Coordinating with other departments to solve all kinds of VIP customers’ problems.
Ordering exclusive and individual vehicles.
Responsible for Audi Exclusive cars sales.
Follow Audi and Volkswagen CI Standards and the CSI program.
Represent the company in various trade fairs and exhibitions.
Exclusive cars handing-over Specialist.

Managing mobiles section.
Supervising 4 salesmen from different nationalities.
Ensure executing all the procedures and policies of the company.
Solving all kinds of customers’ problems.
Coordinating with other departments and branches to ensure customer satisfaction.
Ensure the continuous availability of products through daily checking of the safety stock levels.
Ensuring that section is achieving its pre-assigned goals (Target, extended warranty).