mustapha ezzaime

* Own the marketing activity (strategic and operational) to subsequently determine opportunities and threats in the MEA markets and improve Orange' brand visibility and awareness
* Provide expert leadership to the company's 5-year strategic planning process, with provisions for organic and external development
* Develop relationship with potential regional partners to create Orange' MEA ecosystem
* Complete the effective development and implementation of mutually beneficial partnership models as well as directly work with in-house Legal Team in drafting and closing agreement frameworks, which include NDA, TA, AA and MoUs

Achievements:
✓ Significantly increased the region revenues by 21% through delivery of a 5-year strategic plan
✓ Improved the Orange market visibility by organizing the PR activity (national and specialized), events (more than 15 events), and developed relationship with key industry analysts (Gartner, IDC and Forrester)
✓ Played an integral role in accurately preparing proposals for external acquisitions of the company's during the Investment Committee with corresponding due diligence and follow-up
✓ Successfully created the company's tactical partnership strategy and ecosystem in Saudi Arabia and UAE, which were composed of system integrators (ACS, SBM and Accenture), local operators (Mobily, STC and Etisalat) and ICT vendors (Cisco, ALU and Huawei)
✓ Directly collaborated with strategic business partners in implementing joint approaches that boosted up and cross-selling in existing accounts and acquisition of new logos; successfully won the project in Qatar, Oman, Turkey and Saudi

* Showed expertise in establishing and cultivating relationships with C-level professionals to gather and explore opportunities for new clients and consulting projects
* Supported MEA's telecom operators in their telecom transformation (IP transformation, Digital marketing, New Portfolio, new competition)
* Performed a pivotal role as a lead consultant and correctly defined strategies to achieve successful delivery of projects
* Carried out several projects, which included strategy and organization, go to market and distribution strategy, communication (ATL/BTL), Digital marketing, solution development and launch management
* Rendered exceptional skills in leading the strategic implementation of marketing and sales activities in numerous countries, such as Saudi Arabia, UAE, Oman, Qatar, Turkey, Jordan, Lebanon, South Africa, Morocco and Kenya


Achievements:
✓ Exhibited professionalism in establishing strong business relationships with key regional industry players such as Omantel, STC, Mobily, Etisalat, TTNET, UDC, RIC, and Telecom Kenya
✓ Singlehandedly worked toward the achievement of significant annual development of $5M per year through effective sales and pre-sales activities
✓ Brought major contribution to the successful revenue growth, achieving $300K and $380K in consultancy projects which were delivered and billed in 2009 and 2010 respectively
✓ Played an instrumental role in generating customer-specific products and service portfolios that quickly responded to the business needs of various accounts, which included Go to market strategy in Turkey, Saudi and Oman, Triple Play solutions, Public Wi-Fi and Smart-city product and services

* Proficiently developed and implemented strategic marketing activities at the group level for the Europe, Middle East and Africa territories
* Managed end-to-end "customer marketing" activities at the France Telecom-Orange Group level, encompassing marketing concept development, product launch, customer journey, marketing shopper and trade marketing processes.
* Developped the "Orange Group - best practices program", recommending methodologies and guidelines in "Point of Sales animation" and "retail management" for all the Orange footprint subsidaries.
* Exhibited expertise in handling group up- and cross-selling programs for the effectiveness of the migration path
* Managed creative agencies and other suppliers: Publicis, Euro RSCG, Leo Burnett and Six&Co

Achievements
✓ Initiated and established the multi-play initiative, and group-wide up- and cross selling programs in more than 10 countries, which resulted in substantial revenue growth
✓ Provided strategic oversight to the development and application of corporate best practices program, presenting updated and effective methodologies and guidelines to internal affiliates
✓ Showed success in conceptualizing and creating the company's specific group-level initiatives such as "Back to School", "Internet Everywhere", "Music with Madonna" and " Football world cup" with strong focus on Social networks
✓ Introduced the new Orange shop concept: merchandising, customer demos, showroom, customer training centers
✓ Negocitated over 20 trade-marketing operations with several partners including Samsung, Nokia, Sony-Ericsson, HTC, Canal + and TPS

* Completed the strategic development and implementation of the company's communication plan and distribution strategy as well as generated customer inflow in France Telecom's distribution networks
* Managed daily operational activities of the French distribution network as performed by more than 4000 sales personnel in call-centers and retails
* Competently directed a team of 20 professionals, consisting of regional sales managers, merchandisers, training managers and performance analysts, in successfully achieving set goals and objectives of the Orange distribution network in France
* Conducted supervision, analysis and subsequent improvement of sales performance in collaboration with various business units and their C-level management (KPI review)
* Defined corrective action-plan to improve sales performance with the marketing team

Achievements
✓ Implemented the new "Orange" brand within the France Telecom distribution network (re-branding)
✓ Successfully led diverse initiatives, such as new merchandising concept, category management, multi-channel management, customer journey improvement and self-care initiatives
✓ Brought outstanding contribution to the achievement of annual sales of Mobile, Home Gateways, and accessories.
✓ Led the development of IPTV service and its subsequent implementation in France (product launch, merchandising, demo centers, communication and trade marketing operations)
✓ Tactically created and introduced intuitive CRM tools that were dedicated to the new multiplay services (IP phone, TV content )

* Showed expertise in the design and implementation of both internal and external operations
* Proficiently directed the substantial development, planning, implementation and supervision of the company's external communications
* Implemented events that targeted B2C and B2B development, resulting in the enhancement of market share and reach
* Played a key role in amending brand awareness and recognition through sponsoring programs of popular events and organizations, such as football leagues and Rolland Garros
* Strategically established relationships with external stakeholders, such as the press, lobbyists and official representatives


Achievements
✓ Administered and directed the launch of the company's first "online" sales portal as well as its first showroom concept
✓ Exemplified efficiency in handling country-wide projects, such as Roland Garros and the French Football league
✓ Performed effective coordination of more than 20 events each year, which successfully gathered more than 40 thousand customers
✓ Gathered more than 700k contacts with online buzz campaigns and e-mailings
✓ Spearheaded strategic discussions with government representatives, such as mayors, parliament and senators


~Details on prior professional experiences (product manager, category manager, sales representative)
available upon request ~

- Managed the Youth segment initiatives
- Launched Mobile services ( sms, WaA, GPRS)
- Worked in retail ( sales executive, Team leader)