Brand Manager
Fuse
Total years of experience :19 years, 5 Months
Sales
Job Role: Sales Brand and Marketing.
Fuse is a new Electronic Showroom Brand to in KSA our focus on sales mobile phones, Home appliances, Electronics and Games and Smart home and all accessories.
(Brand Manager).
•Execution of the marketing activity with suppliers.
•Tracking sales trends & achievement tracker of the campaigns.
•Channel support (Retail Sales) to achieve their sales target.
•Monitoring execution of allocation & stock level.
•Monitoring ageing stock & creating promotion activity.
•Making forecast for each brand and make target for each channel.
•Making monthly promotions for retail channel and follow up the daily sales target.
•Effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
•Lead stores team to achieve their sales targets & control operational costs in order to meet the business plan.
•Maximize the potential of store management & employees through performance management & identifying development opportunities while supporting poor performers through on the job trainings & coaching.
•Champion the brands in stores & create a two-way feedback loop with the brand teams to enhance business performance, including recommendations for promotion price reviews to meet market & customer expectations.
•Build external networks to understand market trends & competitor activity that once fed back into central teams will allow us to maintain a competitive advantage.
•Analyze stock holding of each store to minimize stock holding days (Aging Stock) Ensure all stores implement and execute all promotional activities on time.
Strategic thinking and business Development & solving problems. ▪ Create Marketing Activates & incentive program.
It is the largest authorized retailer and distributor of leading international telecommunication brands, offering the latest products and software solutions. Inducted as Senior Salas
Value & Volume).and achieving as minimum requirement 12% GP.
•Monitoring the area sales by store brand sharing, Accessories sales and focusing model).
•Creating new ideas to move aging and non-moving stock.
•Visual merchandising to maintain highest possible standards of in-store visual impact. Follows brand.
• Managing stock levels and making key decisions about stock control and Ensure ▪ Monthly stock count variance to be 0%.
•Ensuring standards for quality follow up in all stores.
•Analyzing sales figures and forecasting future sales planning to improve sales figures Visual Management.
•Dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews.
•Responding to customer complaints and comments
•Initiating changes to improve the business, revising opening hours to ensure the store can compete effectively in the local market.
client service level agreements and KPIs
•Manage and motivate the sales and quality performance of a team of up to 15 Sales Advisors.
•Ensure Advisors are improving individual skills for sales and quality