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Muhammad Muzahidul Islam Patowary, Head of Channel Planning

Muhammad Muzahidul Islam Patowary

Head of Channel Planning·Banglalink Digital Communications Limited

Bangladesh

Master's degree, Strategic Leadership

Work experience

Total years of experience: 11 years, 1 months

Head of Channel Planning

January 2017 - August 2018

Banglalink Digital Communications Limited

Bangladesh

January 2017 - August 2018

• Leading Sales Planning team as a member of Sales Execo member
• Ensuring sales organization is aligned with company vision and goal by translating them to sales objective
• Device out sales & distribution strategy in line with company & group strategy
• Managing sales budget, developing sales capability, Channel Loyalty & Life cycle management plan
• Developing talent pipeline for sales organization & Leading Group projects from Sales end.

Company industry:
Telecommunications
Job role:
Sales

Acting Head of Trade Marketing & Channel Planning Senior Manager

October 2016 - December 2016

Banglalink Digital Communications Limited

Bangladesh

October 2016 - December 2016

• Leading Sales Operation, Sales Reporting, Trade Marketing, Sales Commissions & Channel Planning teams
• Managing biggest Commercial Opex budget of the company
• Leading Group projects from Sales end.

Company industry:
Telecommunications
Job role:
Sales

Channel Planning Senior Manager

May 2016 - September 2016

Banglalink Digital Communications Limited

Bangladesh

May 2016 - September 2016

This is basically an up gradation of Role as per Organizational Restructuring with previous roles & responsibilities.

Company industry:
Telecommunications
Job role:
Marketing and PR

Channel Strategy Manager

March 2015 - September 2015

Banglalink Digital Communications Limited

Bangladesh

March 2015 - September 2015

• Leading channel strategy team
• Developing and managing company strategy related to distribution channels & Monitoring channel performance
• Designing channel reward structure & ensure timely reward disbursement
• Develop and drive digital and alternate channel

Company industry:
Telecommunications
Job role:
Marketing and PR

Distribution Deputy Manager

July 2014 - February 2015

Banglalink Digital Communications Limited

Bangladesh

July 2014 - February 2015

• Leading channel development and channel performance monitoring team
• Channel Development & Reward scheme management
• Develop route to market strategy for Banglalink products and Services
• Develop alternate & digital distribution channel for sustainable growth

Company industry:
Telecommunications
Job role:
Marketing and PR

Distribution Associate Manager

December 2011 - June 2014

Banglalink Digital Communications Limited

Bangladesh

December 2011 - June 2014

• Coordinate and follow-up with relevant departments to implement channel plans for the company;
• Coordinate and follow-up with relevant departments to implement channel rewards structures to strengthen trade satisfaction;
• Assisting management in designing channel promotion by gathering information on market intelligence (competition activities) and market trends;
• Coordinate with cross-functional commission team to ensure timely disbursement of channel rewards (regular commission and promotional incentives);
• Collect and provide necessary information to evaluate channel performance;
• Conduct regular & tactical retail surveys and share findings;
• Analyze channel performance data and provide feedback;
•Monitor and guide the distribution and trade insight back office support team.

Company industry:
Telecommunications
Job role:
Marketing and PR

Territory Officer

September 2007 - December 2011

British American Tobacco Bangladesh Co. Ltd.

Bangladesh

September 2007 - December 2011

Major responsibilities include-
1. Driving Trade Marketing and Distribution (TM&D) activities in the territory.
2. Leading the sales & Merchandising team in alignment with company goals and strategies.
3. Ensuring sales target is achieved through meticulous planning and flow less sales activation.
4. Formulating territory business plan for growth and profitability.
5. Ensuring superior execution of central plan and finding out improvised techniques to achieve the desired results from each cycle.
6. Ensuring professionalism in the business of Distributors through proper monitoring, motivating team and setting directions.
7. Preparing long term and short term investment plan for the distributors to achieve sustainable business result in the territory.

Major Achievements:
> Awarded “Farook Zaman Achievement Award 2010” as National Best Territory Officer & Regional Best Territory Officer (Sylhet Region).
> Nominated for Regional Best Territory Officer (Sylhet Region) award in 2009.
> Nominated for Regional Best Territory Officer (Bogra Region) award in 2008.

Company industry:
FMCG
Job role:
Sales

Senior Officer, Marketing

April 2007 - August 2007

Maersk Bangladesh Co. Ltd.

Bangladesh

April 2007 - August 2007

Major responsibilities were-
1. Preparing Weekly & Monthly KPI reports.
2. Preparing monthly market intelligence reports.
3. Planning & implementing CSR programs.
4. Maintaining customer giveaways inventory and monitor the delivery.
5. Performing the corporate branding activities.

Company industry:
Shipping
Job role:
Research and Development

Supply Chain Trainee

January 2007 - April 2007

Nestle Bangladesh Co. Ltd.

Bangladesh

January 2007 - April 2007

Major responsibilities were-
1. Performing Local POSM purchase activities.
2. Maintaining relationship with current suppliers and exploring new suppliers.
3. Ensuring quality and timely delivery of the purchased items.
4. Saving costs through negotiation with internal and external customers and maintaining IOQ while purchasing.

Company industry:
FMCG
Job role:
Purchasing and Procurement

Education

Halmstad University

June 2020

June 2020

Master's degree, Strategic Leadership

Sweden

Dhaka University

January 2007

January 2007

Bachelor's degree, Marketing

Bangladesh

GPA (point): 3.89 out of 4

GPA (point): 3.89 out of 4

> Received Deans Award for academic result (4.00 out of 4.00 in 3 semesters).

Dhaka City College (Under Dhaka Education Board)

July 2001

July 2001

High school or equivalent, Business Studies

Bangladesh

GPA (percentage): 82%

GPA (percentage): 82%

> Awarded board scholarship for result

Matlab J.B High School (Under Comilla Education Board)

March 1999

March 1999

High school or equivalent, Business Studies

Bangladesh

GPA (percentage): 84%

GPA (percentage): 84%

> Secured 5th Place in Combined merit list

Skills

channel Loyalty & Retention
Expert
channel Loyalty & Retention
Expert
Budgeting
Expert
Budgeting
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Sales Planning
Expert
Sales Planning
Expert
Trade Promotion
Expert
Trade Promotion
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Interpersonal Skill
Expert
Interpersonal Skill
Expert
Cross Functional Colleboration
Expert
Cross Functional Colleboration
Expert
Negotiation
Expert
Negotiation
Expert
channel Loyalty & Retention
Expert
channel Loyalty & Retention
Expert
Budgeting
Expert
Budgeting
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Sales Planning
Expert
Sales Planning
Expert
Trade Promotion
Expert
Trade Promotion
Expert

Languages

English
Expert
French
Beginner

Training and Certifications

Training
Leadership Development
Centre for Governance Studies & British High Commission, Dhaka
Sep 2005
Brand Planning Motorbike
Bdjobs.com & Univbrands.
May 2007
Finance for Non-Finance Managers
Banglalink Digital Communications Ltd.
Apr 2013
Consultative Negotiation
DD Consulting Pte. Ltd.
Jun 2013
Capability Profiling Center
Pro-edge Associates, Dhaka
Feb 2015
Workshop on Customer Journey Mapping
Bain & Company
May 2016