Digital Media Strategist
9DIGITAL
مجموع سنوات الخبرة :24 years, 1 أشهر
-Define, implement and evaluate Online/Digital marketing strategy for Key Accounts such as Ford, Apple - iWorld Connect
- Plan, Execute, Manage & Evaluate key marketing channels including E- commerce, PPC, Landing Pages, Affiliate Marketing, Email Marketing, Data feed strategy, Social Media & Content Marketing.
- Develop, Test & Optimise E-newsletters for Ford, iWorld Connect (Apple) & Almoayyed International Group
- Ensure brand assets (logos, images & text) are consistent and compliant as per brand guidelines across channels.
- Conduct Periodic (Weekly, Monthly, Quarterly) Quality Assurance checks on assets in accordance with Brand Guidelines.
- Maintain and Update the websites of Apple - iWorld Connect, Almoayyed International Group & Ford.
- Evaluate campaign performance across channels and identify new online marketing opportunities
- Work in sync with Brand Marketing Managers & Directors plus partner agencies in implementing annual marketing plans on the digital landscape.
Clients
Ford, Kenwood, Morphy Richards, Kenwood, iWorld Connect (Apple), Y.K. Almoayyed International Group
- Building digital marketing capabilities both at headquarters and and off- shore for Mobitech.
- Plan, Execute, Manage & Evaluate Agency management across media, social and creative
- Handle HUAWEI Bahrain Advertising & Marketing Activities both Online (Social Media, Display, PPC, Email) & Offline (ATL, BTL, TTL)
- Plan, Execute, Manage & Evaluate marketing campaigns across channels for key clients such as Nissan, Mitsubishi, Peugeot & MG
- Deliver striking and strategically beneficial insights to major clients looking for sentiment and feeling across traditional, online, search and social media
- Implemented E-newsletter framework for BCCI & Burger King
- Implemented Seasonal Drip Campaign for key clients comprising of
Optimised Landing Page, PPC campaign, Email Auto Responder &
Lifecycle Emails.
- Maintain brand assets (logos, images & text) consistency and compliance
as per brand guidelines across channels.
Clients
HUAWEI, TBWA, Ford, Nissan, BCCI, Mitsubishi, Peugeot, MG, Burger King
- Manage Key Digital Accounts - Batelco, Nissan, Infinity, Renault -Define & Propose Cross channel Digital Strategy for retainer accounts
comprising Facebook Apps, Web Page Optimisation, Web Traffic - PPC
and other online properties & Email Marketing
- Study Analytical data and optimise digital strategy tailored as per clients Analytical data.
-Work in sync with Brand Marketing Managers & Directors plus partner agencies in implementing annual marketing plans on the digital landscape.
-Manage Creative Assets (logos, images & text) and ensure they are consistent and compliant as per brand guidelines across channels.
Clients
Batelco, Standard Chartered Bank, Nissan, Infinity, Renault, KFH, BiSB, BKIC & Bahrain International Circuit
- Manage key Co-Reg lead generation accounts such as T-Mobile, O2, Vodafone, Talk-Talk, Love Film, SKY, E-On, n power, Scottish Power & many more.
- Define, implement and evaluate internet marketing strategy with focus on high growth in subscriber base/user acquisition leading to increased revenue and ROI in marketing costs;
- define and project manage Internet Marketing Technologies & Systems;
- manage key marketing channels including PPC, affiliate marketing, email marketing, data feed strategy, social media;
- reporting, analyse and optimise all marketing campaigns & respective marketing channels and cost i.e. CPA, CPC, CPM & CPE;
- ongoing planning and implementation of customer acquisition activities;
- liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers, and partner organisations;
- work with advertisers to develop plans for online advertising and lead generation resulting in increased sales;
- implement business controls in the form of daily, weekly & monthly reports, quarterly reviews and develop supplemental action programmes;
- Manage key accounts such as Orange, T-Mobile, Phones4U, Talk-Talk, Vodafone, Love Film, SKY, E-On, n power, Scottish Power, Orlando Disney, Hilton, Snap Fish, Experian, Tesco Mobile & many more.
- Generated 750, 000 new subscribers and up to £1 million in revenue from new customers for Opt-In Media LTD within a short span of 9 months.
- ongoing planning and implementation of customer acquisition strategy & activities and respective costs i, e CPA/CPM;
- communicating with target audiences and managing customer relationships;
- evaluating internet marketing campaigns & develop and maintain strong business relationships;
- responsible for the development and direction of research aimed at improving current products and generating ideas for new products and services;
- create, evaluate and analyse proposals for new business ideas, new lines of business and products.
- Successfully project managed team of 75+ globally and launched lead generation systems, eCRM and online marketing services for Clash-Media in New York, Scandinavia, Germany and France.
- define project scope, goals, deliverables that support business goals in collaboration with all stake holders and devise contingency plans;
- effectively communicate project expectations to team members and stake holders (production, sales, account managers and directors)s in a timely and clear fashion;
- where required, negotiate with other department managers for the acquisition of required personnel from within the company;
- delegate tasks and responsibilities to appropriate personnel;
- develop and deliver project reports, proposals, requirements documentation, and presentations;
- determine the frequency of status reports from the project team, analyse the results, and trouble shoot problem areas;
- define project success criteria and disseminate them to involved parties throughout project life cycle;
- coach, mentor, motivate and supervise project team members and influence them to take positive action and accountability for their assigned work;
- managing third-party services;
- seek ways to apply technology to business processes;
- research and provide information on technical trends;
- consults with program/project management to develop appropriate technical solutions;
- advise on options, risks, costs vs. benefits, impact on other business processes and system priorities;
- meeting clients to determine business requirements;
- working with clients to define scope of project;
- planning timescales and resources needed;
- clarifying client’s business requirements, understanding their work practices and the nature of their business;
- liaising with staff at all levels of client organisation;
- analysing IT requirements with companies and giving independent and objective advice on the use of IT;
- developing agreed solutions and implementing new systems;
- documenting business requirements, analysis and functions;
- presenting solutions in written and oral report;
- organising and training of users;
- designing, preparing and developing teaching materials;
- developing and implementing new methods of teaching to reflect changes in research;
- delivering lectures, seminars and tutorials;
- assessing students' coursework;
- coach, mentor, motivate and supervise students;
- supporting students through a pastoral/advisory role;
- representing the institution at professional conferences and seminars, and contributing to these as necessary;
- curriculum development
- defining and implementing internet information architecture and key system modules;
- responsible for design and implementation of key information modules;
- contribute to business development activities and project work, collaborating with other team members, collaborate with project teams to deliver on time and within the budget;
- establish and capture audience and business needs including customer scenarios, journeys and business processes;
- identify and manage content requirements including publishing analysis;
- create and structure the architecture using concept maps, site maps, wireframes to taxonomy schemas and personas;
- establish and continue to review architecture against design and technical development;
- lead and manage client expectations, exciting them with creative and innovative solutions;
IT Management, IT/Business alignment, Ecommerce Management, Enterprise Architecture, Software Engineering Passed with DISTINCTION
Management decision making, Public Relations, Decision making under risk and uncertainty, Negotiation techniques, Excellent Presentation Skills, Excellent Communication Skills at all user and technical levels, Ability to manage multiple projects with adherence to strict times lines and dead lines,
