Mylene Gonzaga

 As Business Development Manager I am responsible for improving the organization’s market position in Tile sales industry. I develop and implement effective business strategies to achieve higher profitability and maintain continues growth of company’s business in Tiles.
 I work and coordinate with all departments and divisions in our organization with involvement to Tiles, ensuring proper system, rules, guidelines and applicable procedures are correctly set resulting to customer and management satisfaction. Be it procurement, warehouse handling of tiles, Marketing activities, merchandising and display, after sales services, trainings and most of all selling. I work closely with the Training department for any required Tile trainings, inductions and briefings of new and existing staffs.
 I am directly involved in Retail Divison, working with all Retail showrooms, within the UAE and Qatar, but is also involve in Projects and Wholesale & Trade divisions in all their Tile requirements in whatever stage the sale is and as required. I work along with the senior sales managers within the company to increase sales opportunities and thereby maximize revenue for the organization. I keep an extensive knowledge of current market conditions and latest trend to always be competitive, acquire and maintain a strong position in the Tile industry.
 With the set organizational strategic goals in Tiles business, I lead in building key customer relationships, identifying business opportunities, negotiation and closing of business deals. I conduct activities to find potential new customers, give product presentation to key people, designers and specifiers, accommodate their requests and ultimately convert them into business partners working on their clients, often being required to make presentations on solutions and services to predict their clients’ needs and continue to grow business with them in the future.
 I personally handle the TILE STUDIO in Bagnodesign Flagship showroom, ensuring the display and set up of sample materials are effective and easy to use to accommodate all types of users be it end user clients, contractors, designers or consultants and even colleagues and other sales team members. Set up and maintenance of Tile Studios in other branches in UAE and Qatar are also inspected and organized by myself alongside the Merchandising team.
 I communicate directly with Tile suppliers, maintain business relationship and ensure the company gets the maximum business benefit, pricing negotiation, product selections, delivery, marketing and merchandising support, turn-over bonuses etc. In return, maintain their satisfaction with the business they get from our company. I attend exhibitions, visit factories and get first hand updates from suppliers, then share to concerned department of the organization. Tile Brands we deal with are JOHNSON TILES, FAP, PANARIA, CERDISA, LEONARDO, DELCONCA, CERAMICA EURO, CERAMICA CAMPOGALIANO, VERDE199, FARO and other brands we deal with only on project basis.

As Showroom Manager, I am assigned to handle the retail Sales for sanitary wares, retail & project sales for Tiles, of Dubai branch. I take care of all matters about the showroom, its operation and its team, implement an effective sales & marketing strategy to constantly achieve the company's goal and objective and improve its profitability. Ensuring customer satisfaction and expanding clientele network is my priority, next to achieving sales target.

I Promote and sell all products of the company under Sanitary wares Division (Ideal Standard, American Standard, JADO, Geesa, OLI, Bradley, Schell, Sloan, Kudos, etc.) through Showroom walk-in clients, visiting Interior Designers, Architects, Project Consultants and Project site for Villas and small sized project. For Ceramic and Porcelain Tiles (Flaviker, Cisa, Ceramicalcora, Vitrogres Glass Mosaic, Veneto Design, Jasba Mosaic, Genesis, etc.), I am responsible both for retail and projects sales, be it villas, commercial buildings, hospitality or any development projects.

Part of the start-up process with the Owners and General Manager. From recruiting the people, Office and Showroom set-up, drafting and negotiating Terms & Conditions of Agency Agreement with principals, until 5 Italian Brands of Finishing Materials was finalized with Levante Trading as Exclusive Agent in GCC countries. (BATHROOM FURNITURE, LEATHER SURFACES/ TILES, NATURAL MOSS WALL/PANELS, GLASS MOSAICS, LEATHER DECORS, along with other brands of sanitary fixtures, Mixers, decor items and Porcelain Tiles from Europe and Asia whom we are approved dealer in the UAE.

I was in-charge for all communications with principals, pricing, marketing tools, orders, inquiries etc.

I Handled Projects and Showroom Sales teams along with sales and marketing support staffs. Implementing the approved strategy of Sales & Marketing, budget planning, and product pricing. I perform product presentations with consultants, interior designers and contractors in support to sales team and overseas market.

I train the sales team on Sales approach, Product knowledge and technical features in support to successfully achieve sales goal and target market reach in the Emirates.

Handled overseas (GCC) accounts. Provide promotional marketing tools, responds to inquiries and other roles required from Levante as the exclusive agent of the brands in GCC.

Performs marketing research through networking and different sources gathering Project Information and different contacts substantial in promoting our products.

Performs role of Business Development Manager as additional job responsibilities to Develop and implement quality management strategies and plans, including resource, systems, timescales, financials to support, to contribute to, and integrate within the organizations business plan and long term strategy.

I Promote and sell all products assigned to the division of Bathrooms and Tiles ( Villeroy & Boch, Dornbracht, Grohe, Geesa, Dusholux, Gardenia Orchidea, Versace, Piemme Ceramiche, Delconca Ceramiche, Leonardo Ceramiche, other brands of tiles) targeting high end residential villas and projects. Coordinate with suppliers from Europe regarding clients’ requirements. Perform other duties assigned to me like marketing jobs, product presentation, design consultation to clients, presenting 3d design using VISOFT design software. Fully responsible for the past Interiors and Buildex booth of Al Amana last May, 2007.

I was as on-top of all the matters concerning the new showroom construction last March 2008, from the design coordination with Villeroy & Boch, the contractor and suppliers of all brands from Europe, ordering of all items needed and supervision of the construction and came-out with the best Villeroy & Boch showroom in the Middle East from 2008 to 2009 and best Lifestyle showroom in the Sultanate of Oman.

As the Showroom Manager, I handled seven ( 7) sales and support staffs, monitoring sales and activities, maintaining the showroom, reporting sales status and achievements to the management. Draft sales strategies to be presented to the management for approval and implementation. I was responsible for the whole team’s goal to achieve monthly target.

As Sales Manager for Project Division, I handled 5 staffs, who are all working on big projects such as Palaces, Townships, Hotels, Resorts, Airports, and other commercial/ residential developments and make sure our products will be supplied in the project, working from the design and specification stage with consultants, tendering stage with the contractor, presenting to the clients, up to closing the deals. I am responsible in developing sales strategies and marketing programs benefiting both Project and Retail division and ensuring sales target every month is met by each team member including my own individual monthly target. I attend factory visits, international exhibitions and trainings from time to time to always be updated with new products developments in cooperation with our different manufacturers in Europe.

I was fully responsible for Al Amana Contract Division which offers complete package to special projects, sourcing-out materials that are not in our product line.


In addition to above job responsibilities, I was also responsible for the marketing job function by working on all advertisements and promotions for the whole company, working with advertising agency for the graphic designs, dealing with different newspapers and magazines for the press releases and advertisement schedules and other advertisement activities to promote all the divisions of the company (Bathroom & Tiles, Building Chemicals, Ironmongery and General Building Materials). Helps develop the business by researching and contacting other possible suppliers for the new projects of Al Amana Home, (Modular kitchen, Furniture and Light Fixtures showroom)

As Project Sales Executive, I promote, sell and meet own quota for all HISC bathroom fixtures & fittings products (Villeroy & Boch, Dornbracht, Hansa, Huppe, Keuco, Blanco, Geberit). Attend job site meetings for all potential and existing clients. Comply in visiting 5 clients a day. Do design layouts for our client’s requirements using all our products and coordinate with the client’s architects and interior designers.

As Showroom Sales Executive, I Promote, sell, and achieve sales target set by management for all HISC bathroom fixtures & fittings products (Villeroy & Boch, Dornbracht, Hansa, Huppe, Keuco, Blanco, Geberit). Attend job site meetings on special accounts with architects’ and interior designers’ projects and coordinate with them the requirements of their clients. Assist walk - in clients to showroom and give them design assistance and suggestive layouts if necessary. Maintains showroom display in accordance to the trends and lifestyles the products promote.

Responsible for proper display and arrangement of furniture, assisting customers in interior design concepts and selling furniture/accessories in order to attain sales objectives. I conceptualize showroom arrangement and window display. For customers who needs design assistance, I provide them concepts, space plan and color schemes. As duly approved, I also conduct ocular visits of customers’ home/office and prepare interior design plans and drawings based on the visit conducted. I also prepare design of made to order items and forward same to the quality control and service section for evaluation/approval and merchandising department for costing. I also perform other function that maybe assigned from time to time.