Nabanita Sen

Responsibilities:
• Manage and Improve coverage, distribution, aging and cashflow.
• Redefining the business model and strategies to achieve organization vision.
• Category Management to ensure focus on the profitable category / product.
• Forecasting by volume and value to ensure availability of stock for existing and new business.
• Responsible for achieving monthly and annual budgeted Sales and Margins through planning, executing and evaluating.
• Weekly sales meeting to monitor and evaluate individual and guide to close deals.
• Weekly training for the sales team to educate about the product taste and application.
• Maintain and Grow customer relationships to promote business.
• Develop appropriate marketing plans to create pull sale to accelerate growth.
• Provides leadership and direction to associates through effective coaching, performance management and feedback.

Key Achievements
* Increased distribution coverage by 5%.
* Reduced aging by 12%. Recovery of AED 250 K bad debt.
* Launched new CRM to improve sales operation.

Responsibilities
• Driving brand growth by focusing on product distribution and market share.
• Planning, execution and analysis of sales and marketing budget periodically.
• Achieving monthly set targets with proper planning and accurate execution.
• Maintain a good working relationship with the existing and new clients.
• Identifying sales leads and transforming opportunity into revenue.
• Periodic check on competitor’s prices & promotion across all group.
• Managing end to end business operation at the venues.
• Maximizing P&L Account, by analyzing, identifying opportunities & action plan


Key Achievements
* Increased product portfolio by 47%.
* Increased distribution coverage by 32%.
* Improved GM by 12% and Net Revenue by 29%.

Responsibilities:
• Market coverage: Hotels, Restaurants & cafes and Hospitality group.
• Maintaining existing clients and building new customer base.
• Targeting pre-opening of hotels and restaurants.
• Preparation and Follow-up of quotation. Converting quotation/tender into LPO (new order).
• Negotiate on payment terms, prices, rebate schemes with customers and manage sales forecasts internally.
• Achieving sales targets and increasing profitability by maximizing volume and revenue.
• Building all activities within the scope of customers and maintaining strong customer relationships.
• Timely follow-up on deliveries, outstanding payments and achieving cash flow.

Key Achievements:
* New customers: Hotels - 43, Restaurants & cafes group - 38 and Hospitality group - 12.
* Delivered sales growth by 7% for existing clients.

Responsibilities:
• Contributing to planning of sales, marketing, EBITA and cash flow.
• Develop and review joint business plans made with customers.
• Support Net Revenue growth through sales initiatives and trade spend management.
• Review any ad-hoc/incremental investment opportunities to assess and improve profitability.
• Pre and post promotional evaluation, providing deep insight and challenge to financials.
• Review and challenge monthly customer forecasts, driving accuracy of the forecasting process.
• Proactively highlighting future performance concerns and opportunities to the Sales, Marketing & Finance teams.
• Monitor monthly marketing and trade marketing spend to ensure correct accrual bookings at month end.
• Develop and review marketing forecasts and monitor actual spend to ensure costs are within budget/forecast.
• Work within the team to develop new tools & systems to improve ROI.
• Managing the process of standard costing (including labour and materials variances).

• Managed sales, margin and volume growth with effective execution of 5 P’s.
• Design and implement strategic business plan for all categories to achieve annual budget.
• Lead the process of A&P; Marketing activity planning, budgeting, executing and analyzing.
• Negotiating contracts and ensure maximum distribution and visibility.
• Constantly monitoring fixed and variable spend (BTL) to improve ROI across all the markets.
• Build competitive intelligence, identify competitor activities and key outlet trends.
• Present sales, expense and revenue report and realistic forecast to the management team.
• Forecast and review distributors IMS target by category, by channel and by outlet.
• Product and Planogram training to the distributor sales team.
• Review and maintain agreed value chain and pricing policies with the distributors.
• Conduct monthly business reviews with distributors to align executional objectives, identify opportunities and take corrective actions if necessary.
• Manage relationship with the distributors and field sales team to execute the plan and strategies and handle day-to-day operational issues.
• Adding new products in the MSL to increase sale and distribution.
• Frequent Store Visits to develop customer relationship and improve market share.


Key Achievements
* Delivered sales growth of 42% & Financial Gain (EBITA) of 16%.
* Reduced A&P spend (2%), ageing Debit Notes and stock days.
* Corrected excess margin made by the distributor.
* Improved market share by 11% under Golden Stores Project.
* Negotiated and managed to get MOU closed at company’s (Super-Max) terms and conditions after 25+ years of partnership with the distributor in Kuwait.

Responsibilities:
• Achieving Sales, Marketing, EBITA and Cash Flow budget.
• Following up on Primary Orders and Secondary Sales reports from the Distributors.
• Securing payment by 20th of the month i.e. Advance, L/C, Against B/L, etc.
• Planning, Executing and Analyzing of ATL & BTL activities.
• Reconciliation and Timely adjustments or payment of debit notes.
• Preparing weekly/monthly sales, spending, backlog & other special reports.
• Assisting Sales, Category & Brand Team in planning and execution of New Launches and Marketing activities.
• Keeping sales team updated with available POSM, promotion SKUs and product information.
• Coordinating with Supply Chain and Logistics team to ensure stock availability as per forecast and timely dispatches for raised invoices.
• Liaising with 23 distributors team to handle ground issues and resolve them.
• Periodic market visit to ensure proper execution of planogram and in-store displays.

Key Achievements
* Secured order and payment by 20th of the month.
* Reduced the layer of approval on marketing budget.

Responsibilities:
• Driving brand growth by focusing on sales, marketing promotions and merchandising.
• Liaising with sales and merchandising team to plan and execute trade marketing activities like trade spend, pricing strategies, promotion and planograms to enhance visibility and minimize Distribution Gap.
• Monitoring stock movement between locations & liquidation of near expiry & promotion stock.
• Responsible for achieving monthly targets by liaising with the Sales & Customer service team
• Periodic check of competitors prices & promotion across all channel.
• Preparing various management reports like forecasting, sales, expense and stock reports.

Worked for brand Dawaat & India Gate Rice and Shan Masala.

Responsibilities:
• MIS Reporting.
• Monitoring & coordinating with client to ensure Six Sigma.
• POC for client communication & executing the business plans for the LOB.

Achievements:
• Ranked as the top performer of the LOB for consecutive 7 months.
• Managed end-to-end daily operations work & a Team of 170 people of a strong LOB for excelling business targets & service delivery Quality Metrics.
• Rewarded with many monetary and non-monetary benefits for meeting the client requirement.