Nabil Fakhry

Initiate promotional and marketing activities in collaboration with the brand team.
This includes joint promotions, brand activation, and the development of creative
concepts, designs, and implementations. Oversee retail branding through the
conceptualiization, creation, management, and execution of the Beit EHelou
initiative. Additionally, manage a co-packing unit comprising 36 operators, handling a
diverse portfolio of multinational brands such as Kelloggs, Pringles, Bel/Kiri, Evian,
Langnese, and Henkel.

Develop and implemented plans and initiatives that increase organizational
efficiency, improve operational performance and generate New Business and
revenues.

Responsible for greenmarcoms operations in Saudi Arabia & the Middle East
region. with my passion for marketing communication knows no bounds,
specifically, when it comes to the Saudi market and my 15 years of experience
with top multinational companies, always keen fo develop and maintain
principles and leamings in the field and advertising and communications with
complete focus on human insights.
Practice an extensive client servicing, business development and brand
activation experience with a thorough knowledge of brand extension strategies,
loyalty programs and customer research fo create an invaluable mix that is
instrumental in brand building and client profiing.

Core Responsibiities:
« Administrative role to Manage & Supervise Client Servicing, Creative and
Regional Tasks
« Administer in line with finance the Agencys budget and keep cost in control
« Maintain an ultimate relation for clients portfolio and make sure that all
requirements & developments are in place
Develop promotional material and distibution
Connection with External vendors and consultants
Make staffing and hiring decisions within departments
Manage day to day activity with PR, press and marketing communications
Focus on the Branding principles and tactics through multimedia and-
advertisement

Directing new business unit along with various existing accounts (Lingo electronic,
Bridgestone, Amadeus IT solution, Go infemet, Shell...efc..

Managing full ime British American Tobacco Account in KSA... The main task is
To help on brands strategic performance, amongst the competition and
budget planning.
Tie. manage and execute budget planning promotion/ consumer activities with
different brands portfolio (Kent, Carlton, John Player Gold Leaf, Cartier and Dunhil
and Benson & Hedges). Coordination with Dubai Grey Worldwide office by provid
market competitive analysis, activities and promotion evaluation reports as wel
as local insights.
Daily contact with BAT KSA office to help securing brands plans development
and action accordingly.
Attending on quarter and yearly basis different brand related workshops with BAT
Dubai and KSA:
+ Kent academy
+ strategic planning meefings (all brands)
+ Reta environment strategy (all brands)
+ Consumer dialogue (all brands)

Main task is to help business development for Greys Jeddah office and bring in
new clients meanwhile directing a portfolio of various accounts (Movenpick / KSA
Amadeus /KSA, UIB United Intemational Business, Kopiko efc....).
Responsibility includes budgeting / planning / strategic promotion in licison with
Agency strategic and planning department.

Managing full ime British American Tobacco Account in KSA... The main task is
To help on brands strategic performance, amongst the competition and
budget planning.
Tie. manage and execute budget planning promotion/ consumer activities with
different brands portfolio (Kent, Carlton, John Player Gold Leaf, Cartier and Dunhil
and Benson & Hedges). Coordination with Dubai Grey Worldwide office by provid
market competitive analysis, activities and promotion evaluation reports as wel
as local insights.
Daily contact with BAT KSA office to help securing brands plans development
and action accordingly.
Attending on quarter and yearly basis different brand related workshops with BAT
Dubai and KSA:
+ Kent academy
+ strategic planning meefings (all brands)
+ Reta environment strategy (all brands)
+ Consumer dialogue (all brands)

Handling day-to-day business such as:

« Arranging meetings and liaising with clients to understand their requirements
« Quality control of all work that is submitted fo clients
« Monitoring all stages of campaigns to guarantee that they run smoothly
« Writing status reports throughout the duration of the project to keep clients
and peers updated
« Ensuring that the project stays within the allocated budget
« Administration tasks that will help to keep campaigns well-managed and
organized
« Keeping oneself stimulated in order to achieve maximum productivity

Managing various retail shops (Emporio Armani, Kenzo, Zegna, GFF.... efc.)
responsible for sales target achievement / promotions and special offers, improve
customers relation / monthly inventory and seasonal stock buying recommenda

Daily contacts with clients. Establishing Business ties and promoting media to suit
specific needs. Covering both local & infemational markets

Responsibility to create tailor made housing programs based on monthly instalime
targeting specified income holders.