Chief Financial Officer
National Marketing Company – IKK Group
Total years of experience :22 years, 3 Months
• Manage cash flow, mentor the inventory & receivables and initiate appropriate strategies to enhance cash positions.
• Assess organizational performance against both the annual budget and long-term strategy.
• Study the feasibility of Marketing & Sales Initiatives for new products, branches and promotions.
• Oversee all accounts, ledgers, and reporting systems, ensuring compliance with appropriate Generally Accepted Accounting Principles, regulatory requirements, and Office of Management and Budget audit requirements.
• Maintain internal control safeguards and coordinate all audit activities.
• Optimize the handling of banking and main suppliers’ relationships.
• Member of Finance & Risk Committee on Isam K. Kabbani Group of Companies.
• Establish and implement administration and logistics procedures in line with organisational requirement.
• Identify, establish and manage an effective working environment using BSC - Balanced Scorecard strategy.
• Coordinate Board meetings and manage all related communication with all board members.
• Prepare the Annual Operating Plan (budget) and analyse the variances on quarterly basis.
• Evaluate and propose new investments to the board followed by implementing and control.
• Member of all main committees and head of Annual Conference Team.
• Manage the public relation with related parties; clients, international forums and commerce chambers.
• Drove the improvement in debt collection - particularly improving the DSO to fewer 35 days.
• Facilitated end to end process of collections for above SR. 2.3 billion/year with concerned ( i.e. Clients, banks, collectors and accountants) .
• Improved Bad Debts Provision securing the regulator’s requirement and AOP that lead to improve company’s solvency and admissibility.
• Ensured compliance with SAMA, created credit risk strategies for different markets with the focus on SME market.
• Led the negotiation with SIMAH considering the need for their creditworthiness reports and software.
• Responsible for estimating the credit levels for the new customer contracts.
• Developed SLAs - service level agreements, policies, systems, processes and procedures and executed Credit Control Policy accurately and efficiently.
• Prepared OPL to the company and conducted sessions to the employees in other departments.
• Led software’s enhancements and initiated project related to billing and credit control system.
• Executed budget policies, including preparation, pro-active monitoring, budget revision and analysing annual trends.
• Prepared the annual business plan & evaluated new media projects with total investment of 60mn.
• Managed relationships with external and internal parties, including banks, auditors, holdings and subsidiaries.
• Supervised day- to- day operations concentrating on the cash management.
• Reviewed monthly financial package (cash flow, income statement, balance sheet, cost variance analysis).
• Supervising operating expenditures, with the aim of introducing cost reduction programs.
• Approved the trial balance on a monthly basis, including assigning provisions and allowances.
• Responsible for the development, and enhancement for the software & systems.
• Supervised 3 senior employees, with a total team of 11 members. 4 team members located in remote locations.
• Responsible for credit and collection and daily billing.
• Prepared Aging of accounts receivable and provisions for doubtful debts.
• Reviewed the daily and monthly revenues gained from advertisements.
• Established Chart of Accounts, manual recorded for all journal vouchers during first year and prepared the monthly financial statements followed by Implemented for accounting software.
• Managed the administrations for headquarter office (operations expenses, employees’ salaries and benefits).
•Head of Student Council during the last 2 years in the university.
