Project Manager (and e-Commerce Head)
United Matbouli Group (Samsung)
Total years of experience :12 years, 9 Months
Multifaceted role encompassing the management of UMG’s marketing projects and e-Commerce Channels, ensuring the attainment of company’s sales targets while maintaining budget goals.
Key Accomplishments:
- Led the successful development of e-Commerce channel (www.umg.sa) for design ideation to its execution.
- Plan and develop entire value chain for the e-Commerce business operation.
- Established the e-Commerce channel as a channel of strategic importance.
- Led the GTM strategy for Service Product (Rebrand and Relaunch with improved service).
Roles & Responsibilities:
• Spearheaded all facets of the development and management of e-Commerce Channels; leveraging tools like Google Analytics, Google AdWords and Facebook Ads to optimize channels and drive sales, and overall business development.
• Liaised with the Social Media team in matters of digital marketing, and the planning, development and implementation of market penetration strategies while maintaining budget targets.
• Led Profit/Margin Management and cost optimisation for e-Commerce channels.
• Leverage expertise in customer insight and competitive market evaluation to reengineer business processes to fit UMG’s goals.
• Executed roadmaps for the e-Commerce, overseeing design and developments and incorporate best practices.
• Lead Business Process Reengineering and Knowledge Enrichment Programs for the company targeting Sales.
Key Accomplishments:
- Successfully launched Flagships Models for the Samsung Flagship Mobiles (Note 9 and S10+) and other Premium and Mass Models (A Series and M Series) with the right activations and Sales Promotion plan.
- Flagship store inception, planning and successful establishment of the flagship store across KSA.
- Maintained the healthy WOS (Week of supply) with the retailers at the optimum level, bringing it down to 8 - 10 weeks.
Roles & Responsibilities:
• Worked and led with a team of over 20, product, design, and marketing professionals in all phases of the Product Life Cycle Management.
• Coordinated line-up management based on the business strategy.
• Managed inventory for over 10 distributors while planning Sell-out Promotions rollouts for the overall mobile and tablets business.
• Conducted market research and managed supply chain for new and existing products.
• Maintained competitive advantage within the market by monitoring market trends and implementing effective price positioning.
• Optimized product marketing by leveraging ATL and BTL advertising for the right marketing strategy, targeting the right BTL activities such as Roadshows, Lounges and Samsung Experience Stores.
• Managed overall budget for marketing and promotions whilst auditing and implementing Market Intelligence report with GFK.
Key Accomplishments:
- Successfully launched CPFR project after alignment with key customer like Carrefour, Panda, Eddy and Extra and others.
- Optimised stocks with the Key Accounts bringing down the stocks level to optimum level (8-10 Weeks).
- Key inputs in deployment of display resources to increase the sell-out.
- Increased Forecast Accuracy by 20 - 25 pts based on the insights, plan and alignment with the team supported by the right activations.
Roles & Responsibilities:
• Facilitated supply chain integration by spearheading the implementation of the CPFR (Collaborative Planning Forecasting and Replenishment) & CVP (Customer Value Proposition) in Samsung, Saudi for the first time.
• Maximized operational efficiency by implementing forecasting systems for TV, Refrigerator and Washing Machines Category Management to assess customer trend and sales, optimizing operations decision making.
• Coordinated activity plans and the implementation of marketing strategies, leveraging business insights to drive sales and overall business growth, in partnership with key accounts like Electro, Eddy, Panda, Carrefour etc.
• Optimized sales performance by utilizing insights from KPI management in identifying points of improvement within the supply chain, sales, and marketing strategies; ensuring future weekly, monthly and annual targets are met/exceeded.
Key Accomplishments:
- Worked on the Retail Distribution channel improvement program via Harmonisation increasing the Business Unit footprint in High Valued Stores. The activity supported in achieving the target achievement of up to 80%.
- Identified gaps in the retail distribution of products which led to the Retail Van Operations coverage increase by 30%.
- Led the concept of “Perfect Store” into the business unit for tapping the high value outlets (Top 20% outlet).
- Worked on the cost optimisation for the Business Unit profitability involving the analytics of the distribution data and focusing on High Business Outlets.
- Built sales team KPIs as the member of the KPI Building Team for the Business Unit.
Roles & Responsibilities:
• Spearheaded brand and marketing management including analytics on sales and marketing to optimized growth of the retail business for the Ambient Food.
• Leveraged customer insights and information from the continuous analysis of competitors and sales performance to drive business growth and target attainment.
• Drove revenue generation by effectively utilizing insights from the use of Business Intelligence Software and Analytics Module (SAP).
• Managed all facets of budgeting and forecasting function.
• Liaised with National Sales Managers on sales improvement strategies and the exploitation of new market opportunities.
• Corresponded insights and actions on marketing and sales performance including weekly, monthly and annual reports to Senior Vice President.
Key Achievements:
• Leveraged analytical skills to identify and report on opportunities generated through market research.
• Managed customer relationships whilst executing planning function and user acceptance testing.
Masters of Business Administration (Majored in Marketing with minor in Finance), Aligarh Muslim University, Aligarh, India