Senior Designer - Acting Brand Manager
ADNOC - Abu Dhabi National Oil Company
Total years of experience :27 years, 3 Months
I had several roles during this period where I was project manager, design manager, creative director and graphic designer of several projects:
- Campaigns for the Abu dhabi Film Festival and Abu Dhabi Book Fair, Qasr Al Hosn.
- Design projects for Qasr Al Hosn Festival and New York University Abu Dhabi
- Other projects with twofour54 partners
You will find details in the uploaded résumé
Senior Designer of Baynounah TV, an emirati TV station specialized in cultural programs and events.
I worked on the new brand identity and the brand guidelines of the station and applications of it
- Directed the creative input of the team and followed up current and future projects of the company.
- Created "Philanthropy Age" a magazine sponsored by the Bill Gates foundation:
The look and feel of the magazine. The design concept. The color theme. The fonts, Arabic and English. The grids and layout in Arabic and English.
- Created the campaign for the Abu Dhabi International Book Fair 2013
- Campaign conceptualization. Theme visualization. Creation of the slogan. Creation of the graphics. Creation of the color themes.
- Adaptation of the graphics on all the Above the line, Below the line material and online material.
- Adaptation on all the signage system of ADNEC.
- Lead the design and directed two designers on the adaptations.
ADACH - ADFF (Abu Dhabi Film Festival)
ADFF 2012 - Design Manager.
Publications (Bilingual Guides and Catalogue):
Designing and styling the Publications:
• Layout, picture selection, stylesheets for paragraphs and characters. Nested paragraph styles with codings applied to word files, speeding the text import and styling on the design software due to the short limited time a guide and catalog is given.
Art Directing and Pre-Press:
• Art directing the publications through defined style sheets to achieve a unified style in a quick and easy workflow with the designer.
Marketing:
• Ensured the adaptation of the Advertising campaign with the designers.
• Prepared all the templates for inhouse adaptations of the branding:
Sinages, badges, banners, flags, lampposts, rollups, backdrops, fan pens, web banners etc.
• Responsible of the year round festival branding. Elaborating and adapting the brand on all festival related material and events. Designed our submission campaign during Cannes Film Festival. Currently working on the branding for the coming ADFF 2012.
ADFF 2011 - Design Manager.
• Responsible of the branding all year round and its application on festival collateral for marketing purposes.
• Created and applied the branding concept to the festival’s submission campaign during Cannes Film Festival.
• Elaborated the branding concept and adapted it during the festival on all none-advertorial material and venues and events throughout the festival.
• Behind the idea of the 2011 campaign promoting the film festival and the emirate of Abu Dhabi.
• Working closely with the advertising agency, that is handling the campaign, to achieve the result needed.
ADFF 2010 - Design manager.
Responsible of the branding and the publications: catalog, guide and Daily newsletter.
“Sarroud” (Platform Media 3) Art Director and Creative consultant.
Creative and Art Director of “Sarroud”, a bi-monthly magazine in English for the women of Abu Dhabi.
ADACH (Abu Dhabi Authority of Culture and Heritage)
- KITAB-ADIBF (Abu Dhabi International Book Fair)
In House Art director: Brochures, Flyers, Schedules, Show Daily Newsletters, Press Ads, Invitations & Evites, Web banners, Bus Branding, Booth Branding, Show - Design Functional Signage, Visitor Marketing Flags & Lamposts, Registration Kit, Stationary, etc. Coordinating with the printhouse(s), with the marketing department, and with the project managers of the show.
- Designing Presentations, Exhibitions, Events, Newsletters, Magazines, Books:
(Muaiji fort presentations; Assila exhibition; music in Islam book; Tineola theatre event; Bellarussian art exhibition catalog).
Arabia Press and Media:
AlMaraa AlYaum (Weekly women’s magazine).
Shabab AlYaum (Monthly teenage magazine).
Jazira (Monthly sports magazine).
14 Dec 2008 - 15 Dec 2009.
• Worked on the workflow of the Art Department: changing and improving their ideas in graphics and layout; refining their skills; training and teaching them to shift from Quark Xpress to InDesign and InCopy.
• Gradually improving AlMaraa AlYaum, in terms of grid, layout, color and font treatment, to create eventually a new look and identity for the magazine.
• Creating a new graphic identity for Shabab elYaum and Jazira (Jazira club): Lifting the logos; Changing the Font, Layout, Grid, and Color.
• Created the new look of AlMaraa AlYaum in terms of layout, grid, color and typography. The launching was on the 29th of October 2009.
• Coordinating with the printpress (for the printing of the magazines), and the advertising agency (campaign of AAMAY). Creating posters. Creating, and redesigning press ads.
“LAHA” magazine (Weekly Woman’s Magazine) - MCG Group (Dar el Hayat).
April 2000-November 2008
• Recruitment of the art department.
• Developed “LAHA” weekly magazine: graphic concept, layout, grid, and typography.
• Participated in the Creation of “LAHA”’s font “Boutros Laha” with Murad Boutros.
Made the overall organization:
1. Filing system: coordinating between editorial department and design department as well as archiving files. (workshop with “Creative Intelligence” London now known as “Radley Yeldar”).
2. Coordinating between the art department and the printing press.
Setting the style of the magazine:
• Typography, style sheets and fonts.
• Grid and templates of the page layout.
• The concept of the different sections of the magazine in photo treatment, colors, and layout.
• Designing Supplements such as: “Star Academy”, “Miss Lebanon“, “Zay el Noujoum”, “Album”, “Mission Fashion”, “Ramadan food” among other supplements.
• Creating and supplying press ads to agencies as well as the visual material for television Advertisements.
• Guiding and directing the design team. Good interpersonal skills allow me to communicate easily with people at all levels. I am able to communicate my ideas objectively and in an innovative fashion, creating an effective production team at all times.
• Last but not least I created the new look of “Laha” before leaving MCG Group: graphic concept, layout, grid, typography and choice of colors.
• The launching issue was on the 4th of February 2009, issue no. 437.
IFP (International Fairs and Promotions)- Circle Group.
1998-2000
• Designed & created the concept of the company’s Show Preview magazines and newsletters: “Project Lebanon”, “A.W.T.T.E.”, “Fine”, “Boat Show”, “Telecom”, “Beirut film festival”, etc…
• Designed below the line material for the company: logos, press ads, calendars, flyers, brochures, posters, and panels...
• Graphic Literature of “2001”: Uplifted the company’s image. (Redesigned all the shows’ magazines, brochures, flyers, folders, and logos of the shows etc.…).
• Designed the “Beirut Film Festival” literature: book, tickets, invitations, brochures and flyers.
NB. Most of the literature was in English and some were in both, English and Arabic
CHRONIQUE (French monthly magazine)
1995- 1996
• Started as a trainee while studying at L.A.U. (Lebanese American University) and very quickly took charge of the whole designing task!
• I renewed the Magazine, created a new graphic concept, logo, and layout.
PRESTIGE INT (English tabloid magazine)
1997-1998
• Launched Prestige International (English version of French “Prestige”): a social family magazine in English in addition to the special supplements issued with it.
• The design of Typography, Style sheets, Grids and the templates of the magazine.
• The logo design of the magazine. The cover layout and the design of sections in the magazine.
• 1997 Advertising Arts-Graphic Design, Lebanese American University Professional Career responsibilities • Concept creation. • Branding and corporate identity expertise. • Art Director and Design Manager of events and festivals. • Creative and Art Director of Magazines and Publications. • Design of Magazines: grids, templates, photo treatments, and layouts. • Concepts of below the line and above the line material: brochures, flyers, guides, and business cards • Staff recruitment, training, supervision, evaluation, and motivation of an Art Department.