Brand Manager
Dabur Egypt Limited
Total years of experience :8 years, 6 Months
Looking after Oral Care and Hair Coloring categories along with introducing a new brand to the market - ORS. Full ownership of commercial agenda to deliver target volume, increase market share noticeably, driving high net revenue and handling product innovation.
- Implemented strategic plan to keep key oral care brand steady and drive QoQ growth of 24% after COVID-19 hit
- Driving Sales and marketing to the launch of new brand - ORS - to the market which delivered sales growth over LY 123%
- ORS entered the market within the hair oil and nourishing creams categories with avg. increase in market shares MoM 24% and 21%
respectively.
- Conducted market research based on retail audit and consumer insights to coloring brand which affected formula change in production
and an increase in sales by 16% for total category and an increment of variant saliency by 7%
- Planning and executing saving Initiatives with cross functional team for high production efficiency & increasing brand GC% while keeping
brand image.
- Liaised cross functionally through all NPD process.
- Developed communication plans and assets to ensure effective and efficient Investment of media plans ATL & digitally.
- Developing annual & quarter brand plans in coordination with the sales, planning and production teams for planned sales & marketing
activities.
- Close monitoring brands profit targets are achieved for total brand sales and distributor contribution to increase numeric.
- Effectively managing, coaching and motivating sales teams Internal and external through our partner of success.
- Introduced & launched a new lead to drive more sales in the e-Commerce market - Source Beauty.
- Responsible for reversed P&L to determine ADPRO spent by brand.
- Responsible along with Finance team to deliver budget phasing plan for all brands.
Compare client book versus addressable market to better create and customize go-to-market strategy plan and marketing materials aligned with product and sales team goals. Strategy was successful with the Education vertical where we sold to 4 new businesses and in an untapped region. Also 3 clients migrated to the new solution. Strategy is in progress with NGO, Financial & Business Services and Manufacturing Verticals.
- Conducting Market Research to identify client needs for new or updated products
- Creating communication materials and customized collateral for prioritized market segments according to year plan and sales team needs
- Setting strategy with applying research insights and created a product update working closely with cross function teams; Finance,
Products and Commercial Services for a successful product launch
Build compelling image and brand awareness between communication/public relations gurus in a dark market pool.
Setting strategy & executing a full PR campaign to support to maintain a positive image for Heineken brand with media & external
audiences and featuring the UEFA Champions League Trophy Tour. Results exceeded expectation when unpaid international coverage
attended and showcased the event with positive feedback. 40 pieces published from unpaid media, 60 published from paid media and 15
international coverages published.
Leveraging on the launch of different new products with media and stakeholders to create brand awareness and better showcase the
company’s diverse portfolio.
Planning and executing first time BTL campaign ‘Drink Responsibly, Don’t Drink and Drive’ at the North Coast. Also managing the
campaign’s day to day operations and developing campaign analysis reports to be shared with all stakeholders for the campaign ROI
Working closely with Research and PR consulting company to better understand consumer and commercial insights and aligning with
brand team on product plans.
Ascertaining well-trained spokespeople to ensure that they are aligned/ briefed on exact corporate messaging during a regular interview
or during a crisis.
Build consumer & commercial integrated marketing plans to serve Intel corporate brand & devices; implementing Go-to-Market activities to support sales force achieve targets.
Setting strategy & executing a fully integrated marketing communication campaign that to push the selling of 900K PC with Intel
processor by 2016 year-end. Despite the devaluation of the Egyptian pound and economic instability, %80+ of the goal was fulfilled.
ATL campaigns rolled- out nationwide to maintain brand recognition & awareness through ensuring correct integrated marketing mix,
media placement & targeted messaging.
Implementing ongoing BTL activities & promotions across partnering retail stores & roadshows targeting consumer outlets to maintain
competitive positioning and market segment share.
Understanding local & global end user trends, experiences and driving user centric approach by designing co-marketing campaigns with
ecosystem partners to increase impact
Creating compelling PR campaigns across daily newspapers, IT & lifestyle magazines, TV, radio, online blogs & social influencers to
support & maintain positive image, technology and thought leadership with the media & external audiences
Semester abroad opportunity from the United States of America Reputable Universities. Subjects enrolled there: - Principles of Marketing - Professional Selling - General Psychology - Writing for Public Relations
Studies all marketing communications fields like, advertising, Marketing Campaign management & Public Relation. My minor was Multimedia Design so i have a good grip with photoshop, illustrator, indesign and Premier; Adobe programs