Nada Qureshi

Solely established and managed a L.L.C. F.Z. company for Travel and Tourism Services.
• Managed and supervised every bit and aspect of the business. Brand identity and website development, legal procedures, human resources, office establishment, finance tracking and budgeting, project management, operations, etc.
• B2B promotions: Connecting with tour operators in the Middle East for inbound business.
• B2C promotions: Guerilla marketing, advertising campaigns, content development, design management, bulk emailing.
• Human Resources: hiring, residency procedures, training sales and customer service staff.
• Finance: Planning, budgeting, financial tracking and weekly accounting.

• Fully responsible for producing and updating all digital communications to comply with the brand guidelines. Developed and executed the entire brand’s 2014 digital strategy.
• Website Management in coordination with the website developer.
• Social Media: Page management, content development and scheduling, community management, product promotions and crisis management. Grew the brand’s fan base from 26, 000 fans to 82, 000+ fans.
• Blog management: Managing the Wellness Blog.
• Traffic Acquisition through organic SEO tactics, Google Adwords, referral links and social media. Increased the website’s monthly traffic from 14, 000+ to 28, 000+. Grew the website’s Alexa ranking from 2, 054 to 575 in the UAE.
• Creating and design the user experience for a website and 2 mobile applications.
• Project Management for merging 2 websites and developing 2 mobile applications.
• Set the internal corporate guidelines for use of social media for Kcal employees, worldwide
• Set the brand guidelines for social media professionals representing Kcal globally.

Managed dubizzle.com in Cairo and Alexandria, Egypt throughout 3 stages (Pre-Launch, Launch, and Introduction)

Based in the head office in Dubai

Hired, trained, and managed a team of 4 members in Cairo and Alexandria

Formed and maintained all corporate relationships for Egypt.dubizzle.com

Full Content Management, Public Relations, and Marketing Management Responsibilities

Budget Management, Campaign Planning, Management, and Execution

Reporting to General Manager and Managing Director
Budget Management, Controlling, and Planning
Hiring, training, and decision making within the Marketing Department
Was fully responsible for the worldwide visitors’ campaign for The Dubai Woodshow 2010
Initiated Abu Dhabi Woodshow and Cairo Woodshow 2011
Planned the comeback of the International Property Show
Created multiple Press Releases and sufficient Media Coverage for the show
Organized the Annual Gala Dinner and created ‘vision 2011’
Marketing Management Responsibilities- Planning, Implementing, Budgeting, Branding, and Managing of the entire Marketing Strategy for each event.

- Worked as the face of IMA association with potential members.
- Various Association Management tasks.
- One of four team members who launched IMA professional association’ marketing and operational strategies in the Middle Eastern region.
- Performed Marketing Research tasks for two projects in the medical and business fields.
- In the process of creating IMA's welcome packaging.
- Customer service duties.

Ensured comfort and ease for in-house guests in the Hotel
Customized, prioritized, and coordinated in various situations with over 200 VIPs.
Was fully responsible for the Hospitality Desk (including its staff and volunteers).
Coached a team of 5 volunteers per day for 12 days
Managed Arrivals and Departures both internally and externally

Front Office - Dealing with Investors in terms of: Personal Selling, Objection Handling, and Customer Service.

Back Office - Processing and short listing applications into database, and internal communication with head office.