Nada Salahie

Overseeing marketing activities to create proper strategic plan development for different business units, forcasting marketing trends and metrics, conducting competitive and SWOT analysis studies for different business units, marketing research to identify new opportunities and threats, developing promotional and trade marketing plans for the beauty business units within the group:

Conducting marketing methods training to different business units to increase business growth & enhance profitability
Executing competitive analysis studies for businesses within the beauty & educational fields (Grooming Co. & SAE Institute)
Conducting SWOT analysis projects depending on the business type & needs
Tracking of all digital marketing activities for other competitors within the market & presenting reports & actions accordingly
Mystery shoppers projects launched to evaluate quality of services within The Grooming Co. and Sansaya Clinic
Database analysis & segmentation on a group level & suggesting cross marketing activities within different business entities to target the right customers & gain potential markets
Identifying market requirements for services and contributing to the creation of product business plans across the group
Growing business relationships across different market segments to facilitate business operations

Handling Sansaya Clinic full operational and marketing activities within the branch
including marketing management, human resources, accounting and business development; Brand management including market positioning, corporate identity, website and marketing materials creation:

Marketing:

- Building Sansaya new brand identity, vision, mission, and corporate structure Developing Sansaya's marketing strategy in line with its objectives & positioning goals
- Monitoring market trends, research consumer markets and competitors' activities to identify opportunities and key niches in the market
- Overseeing marketing and advertising activities to ensure consistency with corporate strategy
- Website and social media management through website creation and updation (using CMS), social media content management and campaigns analysis
- Measuring and reporting performance of all marketing campaigns, and assessing against goals(ROI and KPIs)
- Planning & implementation of monthly promotional campaigns
- Database management & analysis
- Creation of all Sansaya marketing materials(Brochures, business cards, gift cards, posters, etc.)
- Coordinating all PR activities
- Launching Google adwords and organic search(SEOs)

Operations:

- Introducing medical clinic software to structure appointments, revenue reports, and billing information
- Setting up clinic's price list and packages after implementing competitive analysis research and positioning the brand in the market
- Human Resource Management including recruitment process, performance evaluation program, departments schedules and holidays, career growth and motivational structure for the team
- Launching Sansaya Loyalty Program to increase customers' satisfaction and loyalty
- Overseeing accounts through monitoring inventory stock reports, payments to suppliers, and customers outstanding balance
- Handling internal/external training for staff depending on services/machines introduced to the clinic, new software implementation, and other programs requested by WAYAK/DHA

Was responsible for all CRM activities through SAP CRM system and SalesForce; track and analyze all CRM as well as marketing executed campaigns for future decision making;

- Successfully implemented SAP CRM project as per KPIs
- Launched and implemented Customer Satisfaction Surveys project and Customer Satisfaction Index (CSI) scores; proposed action plans to the Management
- Track customer feedback and complaints and recommend preventive / corrective actions accordingly
- Train new joinees on board on SalesForce and SAP CRM
- Create & update Webtrends & Google analytics reports for both websites(Toyota Material Handling, HINO Trucks)
- Management Representative for ISO certification for Al Futtaim Commercial Division (HINO trucks & TMH)
- Achieved ISO Certification for the company
- Manage and support all departments to adhere to ISO-related processes & procedures
- Conduct external & internal audits and close all findings
- Organize and conduct training sessions on ISO awareness campaigns within the company

Managed all leads data base received from AFM CVD on a daily basis; prepared weekly & monthly reports highlighting leads distributed to various branches & SEs, Campaign performance, exposure performance, etc.; prepared monthly performance reports for both HINO and Toyota Material Handling (TMH) using SalesForce, SAP CRM & IS Auto.

- Database management for Al Futtaim Commercial Division
- Involved in website analysis based on monthly performance reports, lead generation, management and analysis
- Created Al Futtaim Customer Card (AFCC) to develop the company’s database; launched the AFCC project to get analytical customer related information to be used in targeted marketing campaigns
- Developed all CRM-related procedures for ISO Certification for commercial division in Al Futtaim Motors
- Succeeded in developing & maintaining all CRM related activities for Al Futtaim Commercial Division as required by the company
- Expert power user and training management to end-users in Ariba P2P (Smart Spend) Management System
- Obtained an official certification to become the expert power user and training management representative to end-users for Ariba P2P (Smart Spend) Management System

Optimized advertising spends, negotiated best prices and selected effective space in all publications; monitored competitors’ activities and planned strategies accordingly; booked / evaluated current & new publications including events and outdoor.

- Implemented and developed marketing strategic plans and prepared cost allocations on total spends; liaised with the Accounts department for payments
- Managed the mystery shopper projects involving quality control, customer research and satisfaction
- Created competitive analysis reports

Managed the Marketing team, prepared monthly / annual media plans, placed ads within budgets, monitored & reviewed effectiveness of media plans / ads by following-up with all branches on a daily basis; followed-up with the video department for updates and review quality of videos before placing in different branches; followed-up on renewal of MOH approvals for various ads.

- Updated the website for all full-time as well as visiting doctors; updated and distributed the medical directory
- Booked & sent artworks with publications and managed editorials with publications

Coordinated various marketing activities right from designing ads through publishing them in difference magazines & media channels; tracked marketing activities and implemented new strategies to enhance effectiveness of the same; handled all PR activities and co-ordinated with different media agencies; managed all video production activities and prepared video testimonials for the organization.

- Established media plans of Emirates Hospitals and CosmeSurge Clinics in 6 regions across UAE
- Developed marketing plans for a new branch in Dubai Marina
- Involved in online marketing through Google advertising, Facebook ads, tracking online response and preparing online newsletters
- Launched a blogging project online for CosmeSurge Clinics
- Launched campaigns resulting in highest number of customer calls received
- Launched the Emailers project for all existing databases and monthly newsletter