Nada El Shamy

Developing & implementing Vatika hair cream & Vatika male styling annual marketing plan.
 Managing & improving the brand P&L top line & bottom line.
 Leading NPDs launches covering competitive analysis, brand RSTP, pricing model, P&L calculation & Packaging.
 Budget allocation, tracking spending, and ensuring proper ROI on brand activities.
 Identifying market gaps & needs, and initiate necessary research to test our hypothesis.
 Developing new communication strategy for Vatika Hair gel to enhance category growth.
 Lead all ATL, BTL & Digital campaigns development with 3rd parties from briefing to production & evaluation.
 Enhancing the brand digital presence on key platforms; Facebook, YouTube & ecommerce.
 Analyzing sales trends & market share for opportunity & gap identifications.

 Working on different categories including; Tomato Paste, Juice, Dairy, Confectionary & Health Products.
 Lead the project team in managing the marketing consultancy process.
 Analyzing the competitors & market trends through findings from retail audits, market visits & research.
 Development of the full marketing strategy to optimize and enhance brand presence in the market.
 Planning & Execution of marketing campaigns based on consumer insights & market opportunities.
 Oversee implementation of digital plan, design, content, and deployment of all marketing plan.
 Planning and supervising direct marketing activities (ATL & BTL) with different agencies

Design & execute an annual category marketing plan & budget to achieve our strategic goals.
 Handled fledging new Baby Joy Culotte launch campaign in the Egyptian Market (ATL & BTL activities).
 Develop & implement marketing activities (ATL & BTL) which ensures the achievement of KPIs.
 Achieving 2016 maximum value share in Dec’16, doubling our share in Dec’15.
 Re-launching the digital presence of Baby Joy on all social media platforms.
 Work closely with trade marketing team to activate the brand in-store to anchor leadership.
 Build a revised category plan according to findings from market visits, research & retail audits.
 Develop & maintain relationship with sales team & key partners to ensure benefits of association.

Detailed market study & Competitors analysis.  Assessing product’s P&L and GP.
 Brand re-launch in the market & Setting pricing strategy.
 Coordinating with quality, planning & finance teams to improve brand equity & performance.
 Prepare yearly budget & forecast with higher accuracy reaching 85% for MENA region.
 Responsible for budget & optimizing trade marketing spends to achieve best utilization of our investment.
 Planning of Trade marketing budget & measuring the ROI of the trade activities.

Junior Research Analyst in the quantitative team