Chief Operations Officer
Luxury Escapes Real Estate
Total years of experience :16 years, 0 Months
Luxury Escapes Real Estate, Dubai, UAE
Chief Operations Officer
Feb 2021 - Present
Key Achievements
• Restructuring of salaries, commission’s structure and all processes to have a more streamlined approach. Hired 5 new department Heads with full P/L responsibility.
• Overseeing a team of 22 agents and 8 back-office staff.
•Introduced new CRM system and implemented various SOPs for all departments, reducing and minimizing time taken to upload properties individually.
•Put together a marketing department to enhance the lead generation and quality of listings on portals. Increased sales to record figures within 1 year crossing 1.5m AED net income.
•Trained individuals and initiated training programs with major Developers to make the SalesTeam more knowledgeable.
•Created new KPI structure to increase the potential closing of all deals.
•Designed and moved into a new Luxury 2500sqft retail showroom.
•Involved in setting up a Luxury Concierge Division to cater to the UNHNW.
•Re-structured entire Finance department to make it more efficient.
Luxury Escapes Vacation Homes, Dubai, UAE
Chief Operations Officer
May 2022 - Present
Key Achievements
• Implemented and setup all properties on Airbnb, Expedia, Booking.com and local portals.
• Implemented new CRM to act as a one-point system to handle all bookings on all channels with a shared calendar to avoid duplicate bookings. Built newly website integrated with a payment provider Stripe and connected to the CRM.
• Added in a check-in system that would hold the clients deposit and verify their passports with a facial recognition software, reducing possibilities of fraudulent ID’s.
• Developed customized accounting software, linked with Api’s, to our CRM, to simplify and keep track of payments from all portals.
• The result of all the above was a completely automated system from booking to checking out with multiple lawyers of automated layers to ensure the best possible guest experience.
• Restructured the Guest Relations, Maintenance Team, Cleaning Team to better manage their responsibilities.
• Overall increased the occupancy to 85-92% during the peak season and an average of 70% on off- peak seasons.
• Increased the portfolio
Quick Registration (RTA Agency), Dubai, UAE
Director of Operations
Oct 2019 - Jan 2021
Key Achievements
• Restructured the entire HR department from scratch by hiring new employees and implementing a HR software. Changed complete process to an in-house system where delays were minimized.
• Structured a VIP coupon procedure with RTA which lead to extra revenue of AED 120, 000 per month.
• Set up discounted vouchers for traders for comprehensive tests and exports thus enabling larger amounts of VIP customers.
• Organized and looked after a 6-month social media plan to create and gain a competitive edge over our competitors.
• Built an external sales team whose objective was to sign up companies to bring their cars for testing to our center. Started with 0 and within 1 year had 121 non-binding Mou’s signed.
• Created special mechanism for company cars which enabled less TAT for them. Operational efficiency was the key factor.
• Monthly news-letters were sent to all our Database to keep them updated with any new rules resulting in greater customer interaction
• Daily performance reports for the entire center were automated with a basic script again reducing the chances for error.
Quick Insurance Brokers, Dubai, UAE
Director of Operations
Dec 2019 - Jan 2021
Key Achievements
• Set policies and procedures to streamline all the current business processes. Increased the sales revenue by 40% within six months.
• Increased the companies tie up with Insurance companies from 4 to 18 thus resulting in increase in business. Re-negotiated all the commissions and bonuses structures which resulted in even the same business bringing in more revenue for our brokerage.
• Selected and implemented new software and linked it to the Accounts system, thus eliminating chances of human error. Main CRM customized to automate various business inputs making one centralized system.
• Created an entire algorithm for new for a new API/Aggregator to be launched which will increase our current business revenue. Masterminding the entire sales process and customer journey.
• Built, trained and setup a new Outdoor sales team to bring in new Business that is currently not coming to our center. Included Fleets and Corporates. Signed up more than 120companies in a 1 year span resulting in a 15% increase in customer traffic.
• Applied and availed a DHA license and kick-started our General Insurance and Medical division.
• Increased overall monthly policies from 1700 to 2100 in a 6 month period.
Dejavu Real Estate Brokers, Dubai, UAE
Chief Operations Manager Jan 2016 - 2018
Sales and Operations Manager Jan 2010 - Dec 2015
Key Achievements
• Spearheaded a team of 45 people in managing day to day operations of the organization in compliance to organizational policies and other statutory regulations.
• Initiated and secured a real estate fund valued at USD 90m with a net return of 32% within a 3 year period
• Bagged awards as Top Sales performance for 2017 for Emaar, Dubai Properties, Nshama and Dubai South
• Recognized as the most creative and best Marketing company by Nshama for 2017.
• Follow up with teams in ensuring effective implementation of marketing strategies and closing leads generated through digital media, SEO’s, display network ads and Google ads.
• Successfully restructured the algorithm of the PM software to enhance automated features and minimizing human error.
• Initiated and won the bid for developing the Emaar Franchisee model for Kuwait.
Systematized and setup a property management division which lead to re-occurring rents of over 280 properties.
Enhanced and streamlined processes, procedures and policies to ensure highest profitability and most effective cost solutions.
Pre- booked another 80 properties due to be delivered in Q3/Q4 2018.
• Customized and issued monthly reports on Property Management to all Investors having more than AED 10million in properties displaying their net returns and expenses.
• Guided the sales/rental teams in end-to-end management of sales/leasing process of various projects across the target market segment.
• Focused on enhancing business by setting up multiple divisions of specialization within Dubai, organizing road shows and international exhibitions with Emaar in Singapore, Oman, KSA, Kuwait, Azerbaijan, UK, India and Pakistan.
• Built the company from 3 people to a 45-member team having one of the best names in the market.
Hamptons International, Emaar Properties, Dubai, UAE
Branch Manager, Dubai Marina - Jun 2009 - Nov 2010
Credit Consolidation Head Emaar - Feb 2009 - Aug 2009
Senior Sales Executive - Aug 2007 - Aug 2009
• Acknowledged for proposing Sales and Rental solutions to 150+ clients ranging from end-users to the high-end investors of Emaar leading to surpassing individual and departmental targets for six consecutive months.
• Recipient of 5 times award for “Employee of the Month” and accomplished 2nd highest individual sales for the year 2009.
• Chosen as a Consultant for 2 major foreign oil companies in terms of relocations, business setup, sourcing offices, accommodation, schooling and setting up procedures and policies for new tenants relocating to Dubai.
• Appointed as Sales Trainer and Induction Speaker during commencement of new batches of new employees emphasizing on “Customer Service Excellence”.
• Led a team of 18 members in managing sales & leasing as well as accomplishing organizational growth prospects from the target market segment
• Nominated and appointed to structure and head the Credit Consolidations department. Partnered with Emaar Legal to develop new contracts and MOU’s. Created the entire process and process flow charts.
• Coordinated with the senior management in defining and implementing market strategies for enhancing the credit consolidations department