Nadeem Muhammad

• Determines annual unit and gross-profit plans by implementing marketing strategies; and analysing trends and results.
• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories, and projecting expected sales volume and profit for existing and new products.
• Implements national sales programs by developing field sales action plans.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
• Completes national sales operational requirements by scheduling and assigning employees; and following up on work results.
• Maintains national sales staff by recruiting, selecting, orienting, and training employees.
• Maintains national sales staff work results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
• Evaluate and develop Sales teams training needs to increase their technical and professional knowledge by conducting training workshops.
• Contributes to team effort by accomplishing related results as needed.

To lead, guide and motivate Karachi sales team
•To ensure monthly, quarterly & annual sales value and volume targets of Karachi achieved through sales team
•To ensure monthly, quarterly & annual collection targets of Karachi achieved through sales team
•To Develop New Dealers Network and ensure generation of maximum business from existing
•To get business from the market by tapping housing and small projects through team of Sales Executives and Sales Officers
•To manage administration and day to day operations
•To submit timely reports required by Sales Manager
•To liaison with different departments of the company like Procurement, Warehouse & Accounts Department to resolve issues of the clients.
•To control receivables as per policy issued by company from time to time.
•To review and discuss Sales Performance of the Area with field staff every month with Sales Manager
•To ensure appropriate Maintenance of Company merchandized dealer shops and other assets of assigned dealers
•To assess training needs of Area staff and to train and develop them as per company standard requirement.

To Develop Distribution Network and ensure distributor sales force's presence in the area.
•To prepare annual sales estimates of the area.
•To perform distribution audit, audit claim document monthly.
•To manage administration and day to day operations of the area.
•To achieve monthly & annual targets for the area.
•To take care of demand & supplies, new product development.
•To submit timely reports required by Regional sales office.
•To liaison with different departments of the company like Procurement, Warehouse & Accounts Department to resolve issues of these clients.
•To control receivables as per policy issued by company from time to time.
•To update Town wise Census of outlets every year and ensure proper coverage.
•To review and discuss Sales Performance of the Area with field staff every month with head office.
•To ensure appropriate Maintenance of Company merchandized shops and other assets in the Area.
•To assess training needs of Area staff and to train and develop them as per company standard requirement.
•Executing in-store promotions, price deals, merchandizing, placements and product assortment.
•Effective marketplace analysis and trend analysis besides competitors' activity monitoring.
•Working with sales and marketing teams to develop customer specific programs that drive incremental volumes.

Develop and implement Area Business Plan in line with the business objectives of the Region. Ensure effective communication & implementation of sales cycle plan activities and Communication Strategy through Area Sales Force i.e. SE's & KAE's.
•Lead, guide and motivate Area Sales Force by clearly communicating their roles & responsibilities in line with the Area Business Plan objectives. Develop SE's and KAE's through On the Job Coaching by Work With Process and also ensure that the stock top up activity is being carried out by the SE's and KAE's.
•Managing Area expenditure in line with allocated regional budget to ensure efficient & effective use of PMPKL financial resources.
•Manage trade loyalty programs for Key Accounts, Mini W/S, Big W/S by setting and communicating monthly targets, ensuring target follow ups and compliance with contractual obligations. Also Identify potential Key Accounts and whole sellers in the area and assist RSM in contractual negotiations.
•Manage the TPOSM & PPOSM deployment in the area through area sales force. Report the PPOSM maintenance issues and ensure the rectification of maintenance issue through ME's and also manage new PPOSM installations.
•Develop and manage relationships with the retail trade directly and via the Area Sales force and leverage these relationships to capitalize on business growth opportunities.
•Update all relevant market data and information including retail dynamics, ECD and competitor intelligence to improve Company's understanding of trade to develop appropriate strategies and plans.
•Uphold corporate integrity and values, ensuring all activities to comply with PMPKL policies and procedures, including local and federal laws, PMI COC and Marketing Code.

To Develop Distribution Network and ensure distributor sales force's presence in the area.
•To prepare annual sales estimates of the area.
•To manage administration and day to day operations of the area.
•To achieve monthly & annual targets for the area.
•To take care of demand & supplies, new product development.
•To submit timely reports required by Regional sales office.
•To liaison with different departments of the company like Procurement, Warehouse & Accounts Department to resolve issues of these clients.
•To control receivables as per policy issued by company from time to time.
•To update Town wise Census of outlets every year and ensure proper coverage.
•To review and discuss Sales Performance of the Area with field staff every month with head office.
•To ensure appropriate Maintenance of Company merchandized shops and other assets in the Area.
•To assess training needs of Area staff and to train and develop them as per company standard requirement.
•Executing in-store promotions, price deals, merchandizing, placements and product assortment.
•Effective marketplace analysis and trend analysis besides competitors' activity monitoring.
•Working with sales and marketing teams to develop customer specific programs that drive incremental volumes.

Key Accounts Executive

•Managing Sales & Services in Key Account, Modern Trade, HoReCa's & Institutions.
•Customer Satisfaction & Relationship Development in all segments.
•Negotiating annual contracts and business terms with Key Accounts.
•Supervising to the Key Accounts trough Sales team for the Sales & services optimizations.
•Analyzing, Planning and Controlling the Development of the Key Account Channel in region.
•Ensuring that customer's sales volumes are achieved, by category and within the allocated budget.
•Managing yearly negotiation with selected KAs, including rebates, listing, home and secondary placement, POP materials allowance, and any other customer specific terms.
•Manage the planning, execution and roll-up for all the sales programs in the modern trade, chains, clubs, wholesale, foodservice & Horeca's levels.
•Look after trade marketing activities including Point of Sale (POS) material placements, trade information letters etc. through nationwide trade marketing team


Achievements:

•108% target achievements.
•Best performing area all over Pakistan for new brand (Marlboro).

To develop new business and broadened the cliental base. (i.e. Bank al Habib, Standard Chartered Bank, My Bank, Punjab Bank, PICIC)
•To look after Corporate & Institutions Sales & services.
•To get trained on new devices and provide training to other sales team members.
•To look after Corporate Sales, servicing clients with min resources.
•To participate in tenders of PIA and to do pricing activities for them.
•To develop, supervise and train sales team in terms of their sales, client relations, and operational responsibilities.
•Working with sales and marketing teams to develop customer specific programs that drive incremental volumes.
•Liaison with different departments of the company Procurement, Technical & Accounts Department to resolve issues of the clients and provide satisfactory customer services.

Achievements:

•Increased sales from 2 Million rupees to 35 Million rupees per annum.
•Re-opened 3dead accounts (Pakistan Rangers, State Life and EFU)
•100% sales target achieved throughout my tenure.

To independently form and develop sales team.
•To generate new business in assigned territory.
•Sell, execute, monitor and review the collection of all independent client orders within the Assign Zone.
•Monitor economic activity, industry, competitors development and in assigned territory to predict further growth in the designated area.
•Responsibilities for sales planning, reporting, finance analysis & comprehensive volume budgets.
•To look after Corporate Sales, servicing clients with min staff and resources.
•Liaison with different departments of the company Procurement, Technical & Accounts Department to resolve issues of the clients and provide satisfactory customer services.

Achievements:

•Increased sales by more than 300% from 150 thousand AED to 500 thousand AED per annum.
•Received Sales Excellence Award.

To develop new business with designated clients.(i.e. Levis USA, Levis Europe)
•To update clients about the status of production and make sure timely delivery.
•To liaison with different departments of the company Sizing, Indigo, Weaving and finishing ensuring product quality is up to the required standard.
•To inspect and ensure that standards at various levels of production.
•To resolve issues of the clients and provide satisfactory customer services.

Achievements:

•Increased sales of designated clients from .5 Million US$ to 1.2 Million US$.
•Independently formulation of communication materials and organization of the activities.
•Intiative in suggesting and implementing new strategies for effective resources management.

To be in close contact with existing clients for smooth operations and resolve all their day to day problems.
•To take care of demand & supplies, New Products Development and Payment collections
•To explore market to generate new business.
•To achieve targets.
•

Achievements:

•100% of target achievements.