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Nader Shenouda, Product marketing manager

Nader Shenouda

Product marketing manager·Orange - Mobinil

Egypt

Master's degree, Marketing

Work experience

Total years of experience: 13 years, 2 months

Product marketing manager

September 2008 - October 2013

Orange - Mobinil

Cairo, Egypt

September 2008 - October 2013

Sep 2008 - present
Telecom Product marketing manager - Mobile Broadband, Mobinil, Egypt
* Managing strategic planning & tactical activities such as designing marketing campaigns, budgeting, new products & pricing promotions.
* Define the product strategy and marketing plan per channel to increase its market share and meet the business objectives in terms of revenues and net activations with a turnover of 7Million USD and an annual growth of +35%.
* Managing and developing product positioning, communication strategies and enhancing Mobile Broadband value proposition by capitalizing on bundling opportunities
* Specifying market requirements and enhancements for current and future products by conducting market research and on the field visits of retail outlets to monitor merchandising strategy and product positioning, and measuring ROI.
* Specify market requirements for customer satisfaction programs, promotional packages, incentives and materials for media distribution in retail and other distribution channels.
* Exploring new opportunities for MBB revenue growth like Multi device offers, LTE, Tablets, BYOD initiatives, etc

Company industry:
Telecommunications
Job role:
Marketing and PR

E-commerce Manager

June 2004 - August 2008

Air France

Cairo, Egypt

June 2004 - August 2008

Jun 2004 - Aug 2008
Airlines E-commerce Manager (Near East), Air France, Egypt, Lebanon, Jordan and Syria
* Develop and implement the global strategy for the development and management of the online sales for Egypt, Lebanon, Jordan and Syria.
* Design and implement the online marketing activities such as online advertising, affiliation, Search engine optimization, partnerships, emailing campaigns, online games to drive the online sales from 0% to 19% of the direct sales channel.
* Attending quarterly meetings and trainings in Headquarters (Paris) to be aligned on strategic plans updates and to report on business results and performance reviews.
* Organizing periodical meetings in each country to communicate marketing requirements and tactical promotions needed to improve the business and drive incremental sales.
* Working in coordination with pricing department to launch tactical promotions and activities to increase market share and customer's loyalty.

Company industry:
Airlines
Job role:
Marketing and PR

Courier services Account manager

December 2002 - March 2004

United Parcel Service (UPS), Egypt

Cairo, Egypt

December 2002 - March 2004

Dec 2002 - Mar 2004
Courier services Account manager, United Parcel Service (UPS), Egypt
* Managing a portfolio of accounts in terms of revenues, market share and sales leads for the best ROI (return on investment)
* Provide an on-going feedback and benchmarks about competition practices.
* Guaranteeing that yearly targets in terms of revenue, market share and sales lead generation are met. And Ensuring quality of service and a post-sales follow-up.

Company industry:
Airlines
Job role:
Sales

Business Analyst Alpha Chem, Egypt

July 2000 - November 2002

United Parcel Service (UPS), Egypt

Cairo, Egypt

July 2000 - November 2002

Jul 2000 - Nov 2002
Pharmaceuticals Business Analyst Alpha Chem, Egypt
* Managing databases and statistical data to provide reliable performance feedback about KPI's achievements for all segments.
* Ensure accuracy of information and on-time publishing of performance charts.

Company industry:
Airlines
Job role:
Sales

Education

IAE POITIERS

October 2008

October 2008

Master's degree, Marketing

France

Oct 2008 Masters of Marketing and strategies, University of IAE POITIERS, France

Cairo University

September 1999

September 1999

Bachelor's degree, Accounting

Egypt

Sep 1994 - Sep 1999 Bachelor of commerce, Major Accounting, English sc., Cairo University

College de la Sainte Famille

August 1994

August 1994

High school or equivalent,

Egypt

Sep 1982 - Aug 1994 BAC - College de la Sainte Famille - Les Jesuites, Egypt

Skills

Product Management
Expert
Product Management
Expert
Marketing
Expert
Marketing
Expert
E commerce
Expert
E commerce
Expert
Project Management
Expert
Project Management
Expert
Accounting
Expert
Accounting
Expert
MARKETING
Expert
MARKETING
Expert
BUDGETING
BUDGETING
MARKET RESEARCH
MARKET RESEARCH
NEW PRODUCTS
NEW PRODUCTS
PRICING
PRICING
ROI
ROI
SALES
SALES
Product management
Expert
Product management
Expert
project management
Expert
project management
Expert
Product Management
Expert
Product Management
Expert
Marketing
Expert
Marketing
Expert
E commerce
Expert
E commerce
Expert
Project Management
Expert
Project Management
Expert
Accounting
Expert
Accounting
Expert

Languages

Arabic
Expert
English
Expert
French
Expert
Spanish
Beginner