Nadia Lopatina

You + Baby Studio is the GCC's leading luxury newborn and family photography studio, delivering premium, high-touch experiences across flagship locations in three markets. Promoted to Area Manager to oversee the full commercial, operational and people performance across all three branches.
Lead and develop a geographically dispersed tiered team of Supervisors, photographers and sales coordinators across Dubai, Abu Dhabi and Doha, driving unified brand standards and performance
Design and implement upsell strategies across all branches, resulting in a measurable increase in average order value (AOV) and significantly elevated revenue per booking
Develop and cascade annual and quarterly revenue targets per branch, decomposing quotas to individual level and reviewing performance through weekly and monthly reporting cycles
Standardise and continuously improve core operational processes across all three locations — ensuring smooth studio workflows that directly enable delivery of consistent, high-quality customer experiences
Lead recruitment, onboarding, training and development programmes across all branches; build succession pipelines and individual growth plans for team members
Conduct regular multi-city field visits and in-location coaching sessions to maintain service quality, VM standards and brand consistency
Monitor customer satisfaction data, escalate issues and implement corrective action plans; maintain a customer-obsessed culture across all locations
Serve as primary point of escalation for commercial, operational and client experience issues across all three markets
Prepare comprehensive weekly and monthly performance reports for senior leadership covering revenue, AOV, team productivity, upsell rates and customer feedback

Doing an Express Channel Audit;
Creating a Content Plan;
Searching for trends, video topics;
Doing a Competitor Analysis;
Doing a Video Search Engine Optimization (SEO). Uploading videos;
Doing Monthly YouTube Channel Analytics and based on that Monthly Performance Report;
Keeping on tracking YouTube metrics and KPI’s;
Making Thumbnails;
Communicating with a video editor on a daily basis.

• Implementation and execution of the determined plan;
• Organization of uninterrupted, profitable operation of the
store;
• Monitoring compliance with all technologies and business
processes;
• Ensuring Sales growth and cost minimization;
• Providing the necessary administrative work;
• Active use of the principles of staff management - creating
a better team;
• Motivation, training and improvement of employees to
achieve high results and their further development in the
company;
• Ensuring effective interaction with the central office.

• Coach and support other team members;
• Maintain and monitor store inventory;
• Ensure that the store is clean, safe and presentable for customers;
• Greet and assist customers as necessary when other sales associates are busy;
• Conduct regular audits of the store’s physical and practical condition to ensure quality;
• Maintain product levels appropriately;
• Process sales when necessary;
• Generate and review daily sales report.

• Providing of great customer service;
• Assisting shoppers to find the goods and products they are looking for;
• Being responsible for processing cash and card payments;
• Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses;
• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.;
• Recommends changes in products, service, and policy by evaluating results and competitive developments;
• Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management;
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies;
• Contributes to team effort by accomplishing related results as needed;
• Answer questions regarding the store and its merchandise.