Marketing Executive
LandmarkGroup - FoodMark LCC
Total years of experience :11 years, 11 Months
• Organize and oversee advertising/communication campaigns (digital, print, partnership, etc.) along with promotional events
• Working closely with PR & Communications agency on campaigns ensuring that all projects are time-bounded and relevant as per discussed budget
• Conduct monthly market research and analysis to evaluate trends, brand awareness, and competition ventures.
• Write copy for diverse marketing distributions (Social media, newsletters, brochures, press releases, website material etc.)
• Maintain relationships with both vendors and media publishers to ensure collaboration in promotional activities
• Collaborate with Assistant Marketing Manager and Marketing Managers in creating and executing marketing campaigns; preparing budgets and monitoring expenses.
• Monitor and reply to reviews of different social media/ food search and discovery platforms
• Build strong and professional relationships with the marketing contacts of restaurant brands
• Build brand recognition through local events and experiential marketing
Plan marketing and branding objectives.
Expand product solutions and offerings
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Prepare marketing strategies alongside other company executives and staff.
Orient and guide staff about marketing strategies.
Analyze market trends and recommend changes to marketing strategies based on analysis and feedback.
Prepare and adhere to budgets.
Oversee creation and delivery of press releases, advertisements, and other marketing materials.
Design print ads and publications.
Ensure brand messages are consistent.
Gather and analyze customer insight.
Engage consumers on social media.
Deepen relationships with stakeholders; Observe and drive overall CRM and direct marketing.
Lead all areas of content generation and production across all media platforms.
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Engage other organizations within the community.
Collaborate with sales to develop strategic partnership activities
Plan, direct, control and coordinate the advertising and public relations activities of the different projects
-Negotiate advertising contracts with officials of media and advertising agencies
-Consult different stakeholder groups and understand their respective objectives, issues and concerns
-Develop a detailed communications strategy
Assists the Marketing Manager in managing the mall's event management activities; Implements system-wide mall marketing requirements for promotions and advertising campaigns; manage and maintain relationships with sponsors and business partners; committed to support other special retail sales campaigns such as the 3-day week-end sale and other requirements
Master in Business Administration Accelerated Program for Executives
Mass Communication interested in digital communication, or media management and sales. The course is focused on cross media journalistic and technology skills, research and communication skills, and knowledge of concepts, ethics, laws and history of mass communication, marketing and advertising.