Nadine Okasha

 Re-engineering: planned and executed company reform, effecting the change in company culture contributing to a 10% increase to bottom line, 16% increase in exports and 48% growth over 3 years;
 Senior Management: part of a senior management team reporting to MD that generates and implements annual plans and budgets and reviews plans and financial reports monthly;
 Area Management: Managing the UAE & Bahrain markets for Azza Fahmy products; On-going management including buying, pricing, stock analysis, stock management, sales staff training, collections, financials, and implementing annual marketing plan;
 Retail Planning & Budgeting: set plans and budgets for retail markets including sales forecasts and marketing activities;
 International Retail Expansion: Responsible for researching new markets, forming penetration plans and pricing strategies, attending tradeshows and approaching retailers and liaising with partners in Europe and North America;
 Marketing Initiatives: created various marketing tools for new business lines, revamped the Azza Fahmy website and created the business plan for online boutique;
 Fund Sourcing: Identified key result area projects within the company and sourced 3M EGP from governmental programs, namely IMC, Expolink & Industry Export Council, over 3 years

 Purchasing: Sourcing, costing and pricing of Essential Oils catering to the Flavour and Fragrance industry;
 Account Management: Sales, customer service, technical support and after sales services for clients in Northern Europe
 Market Research: Collecting, processing and analysing primary and secondary data on Essential Oils industry;
 Strategic Marketing: Financial analysis, sales analysis, stock analysis, market segmentation, segment targeting, sales forecasting and competition analysis;
 Technical Marketing: Writing and launching bi-monthly Technical Marketing Reports and Product Promotion Reports;
 Business Development: travel abroad to develop existing accounts, negotiate contracts and approach new clients;
 Business Planning; introducing the concept of business planning by creating a complete business plan for year 2006.