Chief Operating Officer
Nacirema Creatives
مجموع سنوات الخبرة :16 years, 5 أشهر
I was assigned the responsibility of establishing and managing an offshore office in Karachi, Pakistan for Nacirema Creatives, a US-based marketing company, from its inception. The company excels in delivering holistic digital marketing strategies, cutting-edge tech solutions, and innovative creative support to brands across dynamic markets - US, UK, and Pakistan.
Key Highlights:
• Successfully recruited strategic teams, established operational procedures, and optimized workflows to significantly enhance productivity and efficiency across both US and Pakistan offices.
• Launched Citadel 7, a commercial real estate project in Islamabad, spanning the entire scope from crafting brand identity to developing impactful marketing plans for both digital and conventional mediums.
• Led the product launch of company's own Vape brand - UNO, in the US, UK, and Pakistan. The scope-involved development of product packaging to the creation of marketing collateral, in-store branding materials, and the implementation of a robust digital marketing strategy. This included recruiting influencers and utilizing programmatic advertising platforms.
• Sustained foot traffic across a nationwide network of 25+ stores of Artisan Vapor Pakistan through digital and in-store activities.
• Oversaw marketing calendars with the teams for global businesses (retail and wholesale vape brands) - Artisan Vapor US and Worldwide Vape.
Responsibilities:
• Led a team of 25+ professionals across cross-functional teams, including marketing, digital, creative, and technical functions.
• Identify and fulfill the company's hiring needs to ensure smooth operations.
• Managed tech teams to innovate existing e-commerce properties and launch new ones with customized features and high-quality coding practices.
• Spearheaded a full-service digital division, overseeing creative, SEO, content, social media, and outreach teams.
• Managed finances, day-to-day operations, and resources to optimize business performance.
Fireball Direct is a renowned brand activation and corporate event management agency, catering to clients from various sectors, including FMCG, Tobacco, and Automobile.
Key Highlights:
• Developed and executed on-ground strategies for the nationwide launch of new products for Philip Morris International (Pakistan)
• Strategized activities for various platforms such as HORECA, in-store activities, road shows, and rural programs for a diverse client portfolio.
• Spearheaded the digital transformation of the company's private event management services, resulting in the successful launch of rockaparty.pk The website offered a comprehensive solution for customers seeking event management services along with a user-friendly online store that allows one-click ordering for a wide array of party/ event articles.
• Collaborated with agency teams to prepare pitch decks that contributed to winning new projects for the company.
• Oversaw operations, led vendor negotiations, and managed financial aspects related to various activities, ensuring efficient and cost-effective execution.
Key Highlights:
• Spearheaded all seasonal product launches and tactical campaign rollouts.
• Reduced the overall marketing costs by 15% through effective planning and engaging the appropriate marketing mix for campaigns.
• Executed brand's CSR initiatives.
• Implemented a loyalty program for store customers.
Responsibilities:
• Managed the annual marketing budget of over PKR 500 Million.
• Finalized media plans for all offline channels in collaboration with the media-buying agency.
• Negotiated and finalized contracts with outdoor vendors across all regions.
• Identified optimal resources for all printing needs.
• Led the entire process from concept development to execution across offline and digital touchpoints, as well as in-store branding and activation.
• Owned the brand's annual marketing plan & events, consumer research, and project briefs to the agency partners - Creative, PR & Activation.
• Strategized with e-commerce & digital teams to attract online traffic & maximize conversions.
• Leverage data insights from surveys, previous campaigns, and market research to develop targeted marketing initiatives.
• Effectively managed ATL & BTL campaigns for the assigned client portfolio (HBL, Emirates Airline, EBM, and GSK).
• Collaborated with the creative teams to ideate effective solutions and deliverables that surpass client expectations
• Contributed to winning new businesses for the agency.
• Increased portfolio contributions by pitching new advertising opportunities to existing Clients.
• Budgeting & cost controls, reviewing contracts & negotiations with the Clients.
• Established and maintained strong professional relationships with the assigned clients and worked collaboratively with senior management.
• Proactively identified & recommended the best resources available locally as well as globally for projects
• Maintained close working relationships within the Grey network for cross-learning and keeping abreast on the development.
• Led portfolio of the assigned businesses (HBL, EBM, Emirates Airline & P&G) in terms of strategy and monitoring of day-to-day operations with the teams.
• Consolidated client briefs and led debriefing session with the relevant teams
• Managed multiple projects concurrently with strong detail and problem solving capabilities
• Engaged with the teams in brainstorming & the creative development process
• Effectively handled cost negotiations with vendors and clients
• Worked closely with the Grey network for updates and new developments.