Director of product team
Snappay, Rocket Internet MEIG
Total years of experience :8 years, 5 Months
Fintech company; Providing online financial solutions (BNPL)
● Spearheaded high-level product strategies as a key advisor to the
Chief Product Officer, driving expansion and growth initiatives
● Directed 5 product verticals based on company objectives
● Increased average order value by 30% through the introduction of the
“Pay in 4” Product
● Expanded the active user base from 700K to 2M by working on Smart
credit dedication feature on Product
● Reduced staffing needs and lowered company credit capital costs by
27%
Online platform for buy, sell and finance used cars
● Collaborated directly with the CEO to develop and execute high-level
product strategies, resulting in successful product pivots and revenue
growth
● Managed 3 product functions, including Product Design, Data, and
Agile Coaching
● Introduced the first fintech product, generating 10% of Hamrah
Mechanic's revenue in its starting quarter
● Achieved 20% user engagement growth on the app through
price-related gamification and features
Online Travel Agency (OTA)
International flight Product manager
● Attained target of 1k sold tickets in the 3rd month of product launch
● Improved order conversion rate from 1.6% to 3% in less than 6 months
● Developed a semi-automatic pricing service, resulting in a 50%
improvement in profit margins
● Positioned Snapptrip international flight as the most competitive
product in the market
Hotel B2B Product manager
● Restructured the product to eliminate dependencies on B2C and align
with a new market fit strategy
● Drove company growth by enabling floating commission structures
through contract feature development, scaling served companies from
100 to 1000 within a year
● Raised net commission by 200% and expanded targeted users to
B2B2C
● Launched international hotel product for B2B users through integration
of the API of Ctrip, the largest Asian hotel provider
Telecommunication company
• Launched multimedia products for telecom giants, MCI and MTN Irancell.
• Increased ARPU by 10%.