Group Marketing Communication Specialist
Mantrac Group
Total years of experience :13 years, 8 Months
- Responsible for marketing communications all over the group & territories.
- Follow up on territories yearly marketing plans. - Launch online / offline campaigns in the different group territories.
- Assist the marketing teams in the campaigns planning and implementation.
- Create the necessary media / visuals for the planned/ unplanned campaigns and events.
- Monitor the performance of the campaigns in different channels.
- Assist the product and sales managers to reach their targets through different marketing activities.
- Insure all marketing materials are following the brand guidelines.
- Responsible for the internal branches in the different branches.
- Planning & Implementing bank’s Marketing Strategies, allocating budget items of detailed activities timetable such as:
Branding activities
Advertising and promotions through different Media Channels such as (TV, Digital, Radio, Billboards, … etc.)
- Responsible for Media planning and all Media Buying process.
- Communicate and Follow up with Creative agencies, PR agencies, Media planning & buying agencies, Digital marketing agencies, and Production suppliers.
- Develop strong relationships with key media to secure and grow media coverage both online and offline.
- Assist in the development and reviewing of external and internal communications including press releases, brochures, ads, flyers, website content, social media and general marketing materials.
- Assist in coordinating vendors and negotiate with suppliers.
- Assist in developing branding strategies, advertising, trade shows, company events and promotional collateral.
- Maintaining detailed project records and update presentations and reports with every activity related to marketing programs.
- Ensure consistency in the marketing message in all communications.
- Assist in events and production materials.
- Follow up with the client to insure satisfaction.
- Help in sales process by engaging new clients.
- Cooperate with the other teams to handle clients’ projects.
- Set equivalent monthly advertisement plan for each client.
- Create monthly reports.
Setting and following up the account executives’ team KPIs.
- Help in sales process with connecting new clients.
- Present our agency to the client and give them a brief about all over services.
- Presenting, alongside agency colleagues, the campaign ideas and budget to the client.
- Working on the brief media, creative and research staff, and formulate marketing strategies.
Working on the marketing developing of "Vodafone One" Loyalty Program.
- Assist in the expansion of account handling activities locally and assist in the implementation of the client Engagement strategies and goals.
- Work closely with partners in developing strategic initiatives that will result in increasing transactions through promotional activities.
- Working on marketing campaigns with partners to implement the engagement process agreed upon with the client on monthly and quarterly basis; and monitor it.
- Conducting market research, for example using customer questionnaires and focus groups.
Meeting and liaising with clients to discuss and identify their advertising requirements;
- Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
- Presenting, alongside agency colleagues, the campaign ideas and budget to the client.
- Working on the brief media, creative and research staff, and formulate marketing strategies.
- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
- Monitoring the effectiveness of campaigns.
Assisting HR coordinator, CEO, direct manager and helping the whole team when needed.
- Receive, direct and relay telephone messages and fax messages; Pick up and deliver the mail; assist and direct visitors.
- Take care of the attendance and the annual requests of the employees.
- Schedules and organizes complex activities such as meetings, travel, conferences and agency activities for all members of the agency.
- Establishes, develops, maintains and updates filing system for the CEO and the finance department.
- Filling and Filtering CVs; arranging interviews when required.
- Creating purchasing requests and expanses forms for the employees.
- Technical support agent for “Air Canada, Aldo and IBM Canada” employees.
- Main task is to help the client to fix their computer problem or any software, hardware, printer and fax, VPN issue by guiding them with the necessary troubleshooting steps or by connecting to their computer and work on the issue .
- Receiving end users problems through phone calls chat or e-mails.
- Receiving calls from all over the world, handling it in French and English.
- Train new agents.
o Worked at Vero Egypt -"Events organization & travel agent” (July 2010)
- Worked as office manager.
- Handling the phone calls and e-mails.
- Take care of the employee’s attendance.
- Create presentations and announcements.
- Help on the organization of events.
- Assist the direct manager.
o Worked at FEEDBACK-"marketing researches agency" (March 2009):
- As marketing research agent, in a project for a multinational computing services company.
- Asking IT managers questions to fill a survey about the company’s software.
- Survey was in French language, made via phone
- This research was specific for the consumers located in Tunis, Morocco and Algeria.
o Studying MIBA “Master of International Business Administration” and preparing for certification (Major: global business) at ESLSCA Business School “Ecole supérieure libre des sciences commerciales appliqués”
o Graduated from faculty of arts, French department, Cairo University (2007- 2011)
o Graduated from Saint Vincent de Paul- el Helmya - Egyptian Bac (2006-2007)