Naif Binkhathlan

Northern Region Manager in "Almosafer Retail" part of Seera Group, leading 13 stores in: Qassim, Hail, Jouf, Tabuk, Madina and Yanbu.

• Responsible for managing all aspects of the running of the Region development, This involves full responsibility of P&L, ROI and yearly budget of the region with main focus in business development of the company.
• Establishing, managing and developing clients through timely and successful completion of assignments to ensure growth the business and drive through efficiency and effectiveness.
• Work closely with internal and external stakeholders to build an effective business working relationship.
• Maintain effective relationships with key customers, suppliers and partners.
• Developing and managing of campaigns and promotions.
• Provide business plans and sales forecasts as required on monthly, quarterly and yearly basis.
• Keeps the VP (line manager) informed by submitting activity and results reports on daily basis.
• Suggest the marketing activities which can help to grow the business.
• Identify, recruit, train, develop and overall manage a successful sales team.
• Formulate retail strategies & sales initiatives to achieve business targets.
• Ensure effective market penetration and growth across the region.
• Ensure compliance of operational processes and procedures for store operations, sales, marketing and customer service within the retail stores.
• Maximising sales and profitability across the stores in the region.
• Stay abreast of Industry trends and activities to keep Almosafer relevant in the market.
• Creating package holidays and individual travel elements, including flights, hotels and car hire.
• Source products and destinations to meet consumer demands for bespoke travel and sustainable tourism.
• Take part in familiarisation visits to new destinations, to gather information on issues and amenities of interest to consumers.
• Liaise with travel partners, including airlines and hotels, to manage bookings and schedules.
• Implement alternative and innovative ideas for achieving new business.

Achievements:
Operating special repatriation charter flights to Egypt, Sudan and India.

• Leading all Anoosh’s retail stores in the Kingdom.
• Organize all stores operations and allocate responsibilities to personnel
• Supervise and guide the area managers towards maximum performance
• Monitor stock levels and purchases and ensure they stay within budget
• Inspect the areas in the stores and resolve any issues that might arise
• Plan and oversee in-stores promotional events or displays.
• Field visiting and inspection.
• Keep abreast of market trends to determine the need for improvements in the stores
• Analyze sales and revenue reports and make forecasts
• Ensure the stores fulfils all legal health and safety guidelines
• Recruiting, training, supervising and appraising staff
• Managing budgets
• Maintaining statistical and financial records
• Overseeing pricing and stock control
• Maximizing profitability and setting/meeting sales targets, including motivating staff to do so
• Ensuring compliance with health and safety legislation
• Preparing promotional materials and displays
• Managing suppliers relationships.
• Plan and execute strategies for expansion, growth and opening new stores.
• Enforcing technology and digitalize all our operation.

- Achievements:
• Create the Retail Sales structure, job description and KPI for all position.
• Rebranding, transformation and enhance the image of the company.
• Increase sales revenue in (Eid Alfitr & Eid Aladha) by 22% compared to last year.

• Contribute to the achievement of the strategic objectives of the sector.
• Set the section’s goals and objectives.
• Ensure the ongoing development of the section’s employees.
• Oversee the overall performance of the direct reports according to communicated KPI’s.

- Partner relationship:
• Monitor day to day partner’s activities to achieve the direct sales goals.
• Maintain and monitor the standard and quality of new acquisitions.
• Identification of partners for cooperation and common products development - research of potential partners, evaluation of partners capabilities, discussions and negotiations, contracting of partners.
• Management of relationship with partners
• Settlement with partners - measurement and monitoring of agreed SLAs, analysis and reporting of common products performance, calculation of financial settlement with partners following rules of partnership, cooperation with Finance to execute financial settlement.

- Product management:
• Cooperation on product design and implementation with Product management - products concepts development, products specifications, products implementation planning and execution
• Cooperation on product life-cycle management with Product management - analysis of products performance, reporting of results, products design adjustments to improve performance, products termination.

- Achievements:
• Increase sales efficiency from 33% to 89%
• Contract with two new partners by research and evaluate partners capabilities.
• Innovate process that expedite the cycle of new users activation.
• Acquired new sales deals with large companies such as (SMASCO, Elseif, RSCM..)

- Sales:
• Develops cross- and up-selling strategies in accordance with client needs.
• Provides inputs on sales performance from existing as well as newly launched products and services.
• Drives successful identification and capture of customer requirement.
• Manages the performance of the team ensuring that profit targets and sales goals are effectively communicated and implemented.
• Reviews technical reports and forecasts related to Sales.
• Supports the delivery of necessary training to sales staff.
• Coordinates with Customer Care to ensure that key clients receive appropriate attention and level of service.

- Strategy, Processes & Policies:
• Monitors performance, directs sales processes, and oversees target management.
• Participates in the generation of reports and metrics, and identifying potential customer targets and segments.

- People Management Responsibilities:
• Assists the director in defining goals and key performance indicators for each member of the team and ensures effective performance management process.
• Assists the Director in planning and selection of the logistics manpower, in line with the business and operational plans.
• Ensures high level of employee engagement and capability development by providing on-going feedback and coaching team members.

- Achievements:
• Plan and execute the launch of new iPhones (from iPhone 5 to iPhone X)
• Collaborated with Bain & Company for project to enhance customer experience.
• Built and developed a very loyal and motivated team who achieved every sales target.

• Contacting potential clients to establish rapport and arrange meetings.
• Planning and overseeing new marketing initiatives.
• Researching organizations to find new opportunities.
• Increasing the value of current customers while attracting new ones.
• Managing and retaining relationships with existing clients.
• Finding and developing new markets and improving sales.
• Attending conferences, meetings, and industry events.
• Following industry trends locally and internationally.
• Developing quotes and proposals for clients.
• Drafting and reviewing contracts
• Developing goals for the development team and business growth and ensuring they are met.
• Training personnel and helping team members develop their skills.
• Reporting to the Executive Manager on successes and areas needing improvements.

- Achievements:
• Establish the Business Sales Unit in Mobily. (New Department).
• Obtain new sales deals with major clients (Banks, Ministries, Military..)
• Implement client categorisations system.

• Open and maintain customer accounts by recording account information.
• Generate sales leads.
• Build sustainable relationships of trust with the clients.
• Meet personal and team sales targets.
• Handle complaints, provide appropriate solutions and alternatives within the time limits and follow up to ensure resolution.
• Keep records of customer interactions, process customer accounts and file documents.
• Build customer relationships and go the extra mile to engage customers.
• Maintain and manage existing accounts and capture new accounts
• Sell bank products and services (personal & home loans, credit cards, investment and cash deposit. and all customer service tasks: Open new account, issue ATM card, problem solving.
• Resolve problems and provide operational support.
• Work together with investment research teams to identify investment opportunities.
• Communicate with clients about their accounts, market conditions and economic trends.
• Maintaining new and existing client relationships and meeting with them to discuss their portfolio performance.

- Achievements:
• Highest record bank accounts opened in 2004.
• First rank in cross selling in 2005.
• Leading the project of the IPO for Etihad Etisalat and Bank Albilad.