Naif Binkhathlan, Regional Sales Manager

Naif Binkhathlan

Regional Sales Manager

Seera

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Business Administration, HR Management
Experience
20 years, 6 Months

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Work Experience

Total years of experience :20 years, 6 Months

Regional Sales Manager at Seera
  • Saudi Arabia - Alqasim
  • My current job since February 2020

Northern Region Manager in "Almosafer Retail" part of Seera Group, leading 13 stores in: Qassim, Hail, Jouf, Tabuk, Madina and Yanbu.

• Responsible for managing all aspects of the running of the Region development, This involves full responsibility of P&L, ROI and yearly budget of the region with main focus in business development of the company.
• Establishing, managing and developing clients through timely and successful completion of assignments to ensure growth the business and drive through efficiency and effectiveness.
• Work closely with internal and external stakeholders to build an effective business working relationship.
• Maintain effective relationships with key customers, suppliers and partners.
• Developing and managing of campaigns and promotions.
• Provide business plans and sales forecasts as required on monthly, quarterly and yearly basis.
• Keeps the VP (line manager) informed by submitting activity and results reports on daily basis.
• Suggest the marketing activities which can help to grow the business.
• Identify, recruit, train, develop and overall manage a successful sales team.
• Formulate retail strategies & sales initiatives to achieve business targets.
• Ensure effective market penetration and growth across the region.
• Ensure compliance of operational processes and procedures for store operations, sales, marketing and customer service within the retail stores.
• Maximising sales and profitability across the stores in the region.
• Stay abreast of Industry trends and activities to keep Almosafer relevant in the market.
• Creating package holidays and individual travel elements, including flights, hotels and car hire.
• Source products and destinations to meet consumer demands for bespoke travel and sustainable tourism.
• Take part in familiarisation visits to new destinations, to gather information on issues and amenities of interest to consumers.
• Liaise with travel partners, including airlines and hotels, to manage bookings and schedules.
• Implement alternative and innovative ideas for achieving new business.

Achievements:
Operating special repatriation charter flights to Egypt, Sudan and India.

Retail Sales Manager at Anoosh
  • Saudi Arabia - Riyadh
  • April 2019 to January 2020

• Leading all Anoosh’s retail stores in the Kingdom.
• Organize all stores operations and allocate responsibilities to personnel
• Supervise and guide the area managers towards maximum performance
• Monitor stock levels and purchases and ensure they stay within budget
• Inspect the areas in the stores and resolve any issues that might arise
• Plan and oversee in-stores promotional events or displays.
• Field visiting and inspection.
• Keep abreast of market trends to determine the need for improvements in the stores
• Analyze sales and revenue reports and make forecasts
• Ensure the stores fulfils all legal health and safety guidelines
• Recruiting, training, supervising and appraising staff
• Managing budgets
• Maintaining statistical and financial records
• Overseeing pricing and stock control
• Maximizing profitability and setting/meeting sales targets, including motivating staff to do so
• Ensuring compliance with health and safety legislation
• Preparing promotional materials and displays
• Managing suppliers relationships.
• Plan and execute strategies for expansion, growth and opening new stores.
• Enforcing technology and digitalize all our operation.

- Achievements:
• Create the Retail Sales structure, job description and KPI for all position.
• Rebranding, transformation and enhance the image of the company.
• Increase sales revenue in (Eid Alfitr & Eid Aladha) by 22% compared to last year.

Senior Manager Direct Sales - Partner Development at Etihad Etisalat - Mobily
  • Saudi Arabia - Riyadh
  • January 2018 to January 2019

• Contribute to the achievement of the strategic objectives of the sector.
• Set the section’s goals and objectives.
• Ensure the ongoing development of the section’s employees.
• Oversee the overall performance of the direct reports according to communicated KPI’s.

- Partner relationship:
• Monitor day to day partner’s activities to achieve the direct sales goals.
• Maintain and monitor the standard and quality of new acquisitions.
• Identification of partners for cooperation and common products development - research of potential partners, evaluation of partners capabilities, discussions and negotiations, contracting of partners.
• Management of relationship with partners
• Settlement with partners - measurement and monitoring of agreed SLAs, analysis and reporting of common products performance, calculation of financial settlement with partners following rules of partnership, cooperation with Finance to execute financial settlement.

- Product management:
• Cooperation on product design and implementation with Product management - products concepts development, products specifications, products implementation planning and execution
• Cooperation on product life-cycle management with Product management - analysis of products performance, reporting of results, products design adjustments to improve performance, products termination.

- Achievements:
• Increase sales efficiency from 33% to 89%
• Contract with two new partners by research and evaluate partners capabilities.
• Innovate process that expedite the cycle of new users activation.
• Acquired new sales deals with large companies such as (SMASCO, Elseif, RSCM..)

Branch Manager - Retail Sales at Etihad Etisalat - Mobily
  • Saudi Arabia - Riyadh
  • February 2011 to January 2018

- Sales:
• Develops cross- and up-selling strategies in accordance with client needs.
• Provides inputs on sales performance from existing as well as newly launched products and services.
• Drives successful identification and capture of customer requirement.
• Manages the performance of the team ensuring that profit targets and sales goals are effectively communicated and implemented.
• Reviews technical reports and forecasts related to Sales.
• Supports the delivery of necessary training to sales staff.
• Coordinates with Customer Care to ensure that key clients receive appropriate attention and level of service.

- Strategy, Processes & Policies:
• Monitors performance, directs sales processes, and oversees target management.
• Participates in the generation of reports and metrics, and identifying potential customer targets and segments.

- People Management Responsibilities:
• Assists the director in defining goals and key performance indicators for each member of the team and ensures effective performance management process.
• Assists the Director in planning and selection of the logistics manpower, in line with the business and operational plans.
• Ensures high level of employee engagement and capability development by providing on-going feedback and coaching team members.

- Achievements:
• Plan and execute the launch of new iPhones (from iPhone 5 to iPhone X)
• Collaborated with Bain & Company for project to enhance customer experience.
• Built and developed a very loyal and motivated team who achieved every sales target.

Key Account Executive - B2B at Etihad Etisalat - Mobily
  • Saudi Arabia - Riyadh
  • March 2007 to February 2011

• Contacting potential clients to establish rapport and arrange meetings.
• Planning and overseeing new marketing initiatives.
• Researching organizations to find new opportunities.
• Increasing the value of current customers while attracting new ones.
• Managing and retaining relationships with existing clients.
• Finding and developing new markets and improving sales.
• Attending conferences, meetings, and industry events.
• Following industry trends locally and internationally.
• Developing quotes and proposals for clients.
• Drafting and reviewing contracts
• Developing goals for the development team and business growth and ensuring they are met.
• Training personnel and helping team members develop their skills.
• Reporting to the Executive Manager on successes and areas needing improvements.

- Achievements:
• Establish the Business Sales Unit in Mobily. (New Department).
• Obtain new sales deals with major clients (Banks, Ministries, Military..)
• Implement client categorisations system.

Customer Relations Representative at The Saudi British Bank - Sabb
  • Saudi Arabia - Riyadh
  • September 2003 to March 2007

• Open and maintain customer accounts by recording account information.
• Generate sales leads.
• Build sustainable relationships of trust with the clients.
• Meet personal and team sales targets.
• Handle complaints, provide appropriate solutions and alternatives within the time limits and follow up to ensure resolution.
• Keep records of customer interactions, process customer accounts and file documents.
• Build customer relationships and go the extra mile to engage customers.
• Maintain and manage existing accounts and capture new accounts
• Sell bank products and services (personal & home loans, credit cards, investment and cash deposit. and all customer service tasks: Open new account, issue ATM card, problem solving.
• Resolve problems and provide operational support.
• Work together with investment research teams to identify investment opportunities.
• Communicate with clients about their accounts, market conditions and economic trends.
• Maintaining new and existing client relationships and meeting with them to discuss their portfolio performance.

- Achievements:
• Highest record bank accounts opened in 2004.
• First rank in cross selling in 2005.
• Leading the project of the IPO for Etihad Etisalat and Bank Albilad.

Education

Bachelor's degree, Business Administration, HR Management
  • at King Abdulaziz University
  • April 2014
Diploma, Sales Management
  • at Institute of Public Administration
  • September 2003

Specialties & Skills

Teamwork
Management
Leadership
Customer Service
Computer and Microsoft Office
Mobile Technology
Team Management
Telecommunication
Leadership
Retail Sales
Banking
Corporate Sales
People Development
Business Development
Food Safety
Operations Management

Social Profiles

Personal Website
Personal Website

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Languages

Arabic
Native Speaker
English
Expert