Customer Marketing Lead - Traditional Trade and New Transactions
Mars Saudi Arabia
Total years of experience :11 years, 6 Months
- Customer Marketing for Impulse, Wholesale, Chains and New Transactions Channel
- Budget planning and management
- Yearly Calendar plans by Category and Sub Channel
- Activation Planning and Implementation
- Listing of new products to customers
- Managing overall volumes and drivers by item and period
Shopper Marketing
Channel & Category Management
Key Account Management
Pharmacies & Hyper-Super Marketing
Shopper Base Design & Shopper Psychology
-Establish FS channel within the organization
-Build sales RTM & find sales KPIs
-Build sales contracts for (long-term/short-term) KBDs
-Food recipe development
-Build SKU range forecast & maintain 85% accuracy
-Stock control between (Riyadh/Jeddah/Dammam)
-Factory audit facilitation & site pre-assessment
-Transfer consumer insight to global team & develop solutions/services
-Sales and distribution to key accounts in Makkah
-Coordinating between customers, agencies and merchandising companies
-Implementing monthly sales initiatives & returns
-Handeling the biggest market in the city and closing 60% of areas target
(Coop)Sales Section Manager: "June 2012 - Jan 2013"
In-store responsibility of all SKUs
Deployment plans processing
Contracts deployment and follow-up
Education (Saudi Arabia) • King Fahd University of Petroleum and Minerals "KFUPM" Marketing BS Degree, graduated in June 2013