Regional Digital Ad Operations Head/ Campaign Manager Lead
Dar Al Sharq
Total years of experience :13 years, 9 Months
• Lead, manage and develop Campaign Executives to ensure agreed deadlines and service level agreements are achieved & help drive revenue and facilitate Sales by improving the order process and by challenging the team for areas of opportunity in generating additional revenue.
• Responsible for all countries business for e-management and As Arabia projects in “MENA Region” from an Operations & Media Solutions perspective
• Main decision maker on all operations process and policy approvals
• Encourage ongoing improvements to the campaign process and workflow to improve overall delivery and optimization
• Responsible for data analysis and reporting, websites performance, campaigns delivery and revenue recognition
• Support the team in providing Exceptional standard services to our external clients “Agencies and Advertisers”
• Work closely with multiple internal teams including Creative, Developers & Sales
• Set team goals and KPIs & responsible of team members performance reviews, technical knowledge and development plans & set 1:1 meetings with each team member to ensure feedbacks are delivered and development plans are achieved
• Own the hiring process assuring that best talent is attracted and hired within the team
• Lead and manage all aspects of developing and promoting the products solutions.
• Track performance for our products & solutions and work to establish reports that are valued by media agencies and advertisers.
• Share creative/successful campaigns with regional peers for leveraging purposes, deliver best practices to sales team, and share successful campaigns for PR purposes.
• Experience leveraging DSP’s and other RTB platforms & maximize performance of all programmatic revenue sources to achieve and exceed revenue goals & participate in selling inventory programmatically
• Lead audience segment development using Oracle Bluekai data management platform, on boarding partners and any other audience data solutions available.
Prioritize daily tasks for executing campaigns and ensure deadlines are met on daily basis
• Managing and following up on campaigns with our media partners including LinkedIn, Yahoo and InMobi
• Managed campaigns on different ad servings like DFP, Yahoo Gemini, LinkedIn & InMobi
• Monitor websites performance, including website ad codes implementation
• Responsible for different reporting and analysis required by the business
• Work closely with multiple internal teams including Business Development, Creative, Developers, and Publishers
• Work closely with sales teams to exceed client expectations and deliver upon requests in an efficient and timely manner
• Provide Premium services to external clients “Agencies and advertisers” to ensure client satisfaction and full delivery for their advertising campaigns
• Manage all aspects of the setup, trouble-shooting and ongoing daily management of some display campaigns “Daily Reports, Check Points through Ad Servers)
• Traffic small number of campaigns and implement various types of banners (gif, jpg, html, flash etc.) in multiple ad serving environments
• Optimize and report on campaign performance based on advertiser campaign objectives
• Interpret, analyze and make recommendation against advertising metrics
• Regularly provide proactive recommendations for better and more effective delivery
1. Liaison:
• Daily, weekly, monthly point of communication between Connect Ads and Partners via emails/calls and conference calls.
• Weekly and Monthly liaison with Partners staff across MENA and Worldwide, and other locations covering reporting, problem solving and planning.
• Weekly and Monthly Liaison with Heads of Sales at different city/offices in Asia and Africa (Egypt, Levant, KSA, Dubai, Pakistan, etc…).
• Weekly/Monthly Liaison with A15/Connect Ads Finance/Accounting Department
2. Reporting/Consolidation:
• Weekly, monthly reporting on performance based on Sales Reports (Asia/Africa) and Accounting logs(HQ) in comparison to budget/targets
• Monthly forecast/consolidation of pipelines and reporting based on Sales Reports vs. Budget/Targets
• Bridging the reporting gap that exists between Partners and Connect Ads (fiscal vs calendar, currency, products, Geo vs sales office, etc…)
3. Business Development:
• Call for and achieve partner business development sync to increase revenue by acquiring new sales leads and new business from their subsidiaries, products, brands, suppliers or clients.
• Call for and acquire Business Development Reports, Market Intelligence, Market Trends insights, etc. from EM, OOX to further support Connect Ads Business Development and PRM department in general and with regards to partners’ agreements in particular.
1. PA Support for MD:
• Ensure the MD’s office is always neat and clean
• Communicate with the travel department in anything related to the MD’s travel bookings
• Responsible for submitting the medical insurance correspondence and expenses related to the MD and following up till the refunded amount is transferred.
• Handle all MD’s related expenses
2. Admin Support for Connect Ads:
• Ensure the MD’s office is always neat and clean
• Manage Connect Ads Floor Meeting room bookings and preparations
• In charge of Filing, archiving, database entry
• Ensure the printer is always working and papers are available
• Order the requests office supplies when needed
3. Executive Assistance for Directors and Managers:
• Executive assistance to Director and managers as needed limited to expense reports, perdiums, medical correspondence and expenses, filling, booking meeting rooms and external meeting preps, entertainment arrangements and set-up, etc.
4. HR Support:
• Book the meeting rooms for HR interviews
• Send Thank You letters for rejected candidates
• Update names on address book
• Welcome the new employees on their first day
• Provide office orientation for new comers and introducing them to connect ads employees
• Ensure A15 HR and admin policies are on place.
• Act as a front line interface with customers of Vodafone UK. Role involves responding to customers over the phone and resolving their inquiries. The main purpose is to facilitate and provide a Vodafone global customer service standard
Key Responsibilities:
• Own and manage the client relationship: resolving calls efficiently and effectively.
• Ensure service level agreements are met and maintained.
• Work as part of a team to ensure offering world-class Customer Service at all times.
• Be proactive in regards to the improvement of processes and procedures.
• Communicate positively with all involved parties in order to facilitate customer's reception of the expected distinguished service.
• Create and promote an environment that fosters both individual and team advancement to ensure the outstanding delivery of customer service.
• Mentor and support new employees.
• Use the job tools (telephone and computer) effectively.
• Meeting service level in handling all transactions measured through productivity reports.
• Accuracy in handling all assigned tasks.
• Attendance and punctuality.
• Maintain professional work relationships with colleagues, supervisor and manager.
• Teamwork spirit.
• Flexibility.
Key Responsibilities:
• Instructs pupils in art, such as painting, sketching, designing, and sculpturing.
• Prepares lesson plans and establishes course goals.
• Selects books and art supplies for courses.
• Demonstrates method and procedure to pupils.
• Observes and evaluates pupils' work to determine student progress or to make suggestions for improvement.
• Confers with student, parent, and counselor to resolve student problem.
• Create, Design, Edit, Deliver, and optimize marketing materials.
• Ensure that messages are supportive of and consistent with marketing strategies.
• Supervise social media outreach.
• Create brochures and sell sheets.
• Provide support to marketing department.
• Coordinate flow of information and communication and disseminate it according to plan/strategy.
• Work with manager and business units to determine event budget and manage expenses to that budget.
• Promote products and services through public relations initiatives.
• Develop marketing communications campaigns.
• Create thought leadership materials.
• Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
• Identify, develop and execute communications strategy for key media contacts.
• Research media coverage and industry trends.
• Develop fresh story ideas.
• Conduct extensive media outreach.
graduated from Fine Arts with over all : Very Good