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Nancy Bestawrose, Regional Digital Ad Operations Head/ Campaign Manager Lead

Nancy Bestawrose

Regional Digital Ad Operations Head/ Campaign Manager Lead·Dar Al Sharq

Egypt

Bachelor's degree, FINE ARTS

Work experience

Total years of experience: 15 years, 10 months

Regional Digital Ad Operations Head/ Campaign Manager Lead

January 2018 - Present

Dar Al Sharq

Egypt

January 2018 - Present

• Lead, manage and develop Campaign Executives to ensure agreed deadlines and service level agreements are achieved & help drive revenue and facilitate Sales by improving the order process and by challenging the team for areas of opportunity in generating additional revenue.
• Responsible for all countries business for e-management and As Arabia projects in “MENA Region” from an Operations & Media Solutions perspective
• Main decision maker on all operations process and policy approvals
• Encourage ongoing improvements to the campaign process and workflow to improve overall delivery and optimization
• Responsible for data analysis and reporting, websites performance, campaigns delivery and revenue recognition
• Support the team in providing Exceptional standard services to our external clients “Agencies and Advertisers”
• Work closely with multiple internal teams including Creative, Developers & Sales
• Set team goals and KPIs & responsible of team members performance reviews, technical knowledge and development plans & set 1:1 meetings with each team member to ensure feedbacks are delivered and development plans are achieved
• Own the hiring process assuring that best talent is attracted and hired within the team
• Lead and manage all aspects of developing and promoting the products solutions.
• Track performance for our products & solutions and work to establish reports that are valued by media agencies and advertisers.
• Share creative/successful campaigns with regional peers for leveraging purposes, deliver best practices to sales team, and share successful campaigns for PR purposes.
• Experience leveraging DSP’s and other RTB platforms & maximize performance of all programmatic revenue sources to achieve and exceed revenue goals & participate in selling inventory programmatically
• Lead audience segment development using Oracle Bluekai data management platform, on boarding partners and any other audience data solutions available.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Regional Digital Campaign Manager

March 2017 - June 2018

Connect Ads

Egypt

March 2017 - June 2018

Prioritize daily tasks for executing campaigns and ensure deadlines are met on daily basis
• Managing and following up on campaigns with our media partners including LinkedIn, Yahoo and InMobi
• Managed campaigns on different ad servings like DFP, Yahoo Gemini, LinkedIn & InMobi
• Monitor websites performance, including website ad codes implementation
• Responsible for different reporting and analysis required by the business
• Work closely with multiple internal teams including Business Development, Creative, Developers, and Publishers
• Work closely with sales teams to exceed client expectations and deliver upon requests in an efficient and timely manner
• Provide Premium services to external clients “Agencies and advertisers” to ensure client satisfaction and full delivery for their advertising campaigns
• Manage all aspects of the setup, trouble-shooting and ongoing daily management of some display campaigns “Daily Reports, Check Points through Ad Servers)
• Traffic small number of campaigns and implement various types of banners (gif, jpg, html, flash etc.) in multiple ad serving environments
• Optimize and report on campaign performance based on advertiser campaign objectives
• Interpret, analyze and make recommendation against advertising metrics
• Regularly provide proactive recommendations for better and more effective delivery

Company industry:
Advertising
Job role:
Marketing and PR

Regional Digital Business Development & Partners Relations Executive

July 2015 - March 2017

Connect Ads

Cairo, Egypt

July 2015 - March 2017

1. Liaison:
• Daily, weekly, monthly point of communication between Connect Ads and Partners via emails/calls and conference calls.
• Weekly and Monthly liaison with Partners staff across MENA and Worldwide, and other locations covering reporting, problem solving and planning.
• Weekly and Monthly Liaison with Heads of Sales at different city/offices in Asia and Africa (Egypt, Levant, KSA, Dubai, Pakistan, etc…).
• Weekly/Monthly Liaison with A15/Connect Ads Finance/Accounting Department

2. Reporting/Consolidation:
• Weekly, monthly reporting on performance based on Sales Reports (Asia/Africa) and Accounting logs(HQ) in comparison to budget/targets
• Monthly forecast/consolidation of pipelines and reporting based on Sales Reports vs. Budget/Targets
• Bridging the reporting gap that exists between Partners and Connect Ads (fiscal vs calendar, currency, products, Geo vs sales office, etc…)

3. Business Development:
• Call for and achieve partner business development sync to increase revenue by acquiring new sales leads and new business from their subsidiaries, products, brands, suppliers or clients.
• Call for and acquire Business Development Reports, Market Intelligence, Market Trends insights, etc. from EM, OOX to further support Connect Ads Business Development and PRM department in general and with regards to partners’ agreements in particular.

Company industry:
Advertising
Job role:
Management

Admin Assistant

September 2014 - October 2015

Connect Ads

Cairo, Egypt

September 2014 - October 2015

1. PA Support for MD:
• Ensure the MD’s office is always neat and clean
• Communicate with the travel department in anything related to the MD’s travel bookings
• Responsible for submitting the medical insurance correspondence and expenses related to the MD and following up till the refunded amount is transferred.
• Handle all MD’s related expenses

2. Admin Support for Connect Ads:
• Ensure the MD’s office is always neat and clean
• Manage Connect Ads Floor Meeting room bookings and preparations
• In charge of Filing, archiving, database entry
• Ensure the printer is always working and papers are available
• Order the requests office supplies when needed

3. Executive Assistance for Directors and Managers:
• Executive assistance to Director and managers as needed limited to expense reports, perdiums, medical correspondence and expenses, filling, booking meeting rooms and external meeting preps, entertainment arrangements and set-up, etc.

4. HR Support:
• Book the meeting rooms for HR interviews
• Send Thank You letters for rejected candidates
• Update names on address book
• Welcome the new employees on their first day
• Provide office orientation for new comers and introducing them to connect ads employees
• Ensure A15 HR and admin policies are on place.

Company industry:
Advertising
Job role:
Administration

Senior International Account Advisor

May 2012 - April 2014

Vodafone International Services (UK Account)

Cairo, Egypt

May 2012 - April 2014

• Act as a front line interface with customers of Vodafone UK. Role involves responding to customers over the phone and resolving their inquiries. The main purpose is to facilitate and provide a Vodafone global customer service standard

Key Responsibilities:
• Own and manage the client relationship: resolving calls efficiently and effectively.
• Ensure service level agreements are met and maintained.
• Work as part of a team to ensure offering world-class Customer Service at all times.
• Be proactive in regards to the improvement of processes and procedures.
• Communicate positively with all involved parties in order to facilitate customer's reception of the expected distinguished service.
• Create and promote an environment that fosters both individual and team advancement to ensure the outstanding delivery of customer service.
• Mentor and support new employees.
• Use the job tools (telephone and computer) effectively.
• Meeting service level in handling all transactions measured through productivity reports.
• Accuracy in handling all assigned tasks.
• Attendance and punctuality.
• Maintain professional work relationships with colleagues, supervisor and manager.
• Teamwork spirit.
• Flexibility.

Company industry:
Telecommunications
Job role:
Customer Service and Call Center

Art Teacher (for Grades 1 to 9)

September 2011 - March 2012

B.B.C. International School (American Deploma)

Cairo, Egypt

September 2011 - March 2012

Key Responsibilities:
• Instructs pupils in art, such as painting, sketching, designing, and sculpturing.
• Prepares lesson plans and establishes course goals.
• Selects books and art supplies for courses.
• Demonstrates method and procedure to pupils.
• Observes and evaluates pupils' work to determine student progress or to make suggestions for improvement.
• Confers with student, parent, and counselor to resolve student problem.

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Marketing Coordinator & Graphic Designer

March 2010 - August 2011

Terraco Egypt (for chemical industries)

Cairo, Egypt

March 2010 - August 2011

• Create, Design, Edit, Deliver, and optimize marketing materials.
• Ensure that messages are supportive of and consistent with marketing strategies.
• Supervise social media outreach.
• Create brochures and sell sheets.
• Provide support to marketing department.
• Coordinate flow of information and communication and disseminate it according to plan/strategy.
• Work with manager and business units to determine event budget and manage expenses to that budget.
• Promote products and services through public relations initiatives.
• Develop marketing communications campaigns.
• Create thought leadership materials.
• Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
• Identify, develop and execute communications strategy for key media contacts.
• Research media coverage and industry trends.
• Develop fresh story ideas.
• Conduct extensive media outreach.

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Education

Ain Shams University-Fine Art Section

July 2009

July 2009

Bachelor's degree, FINE ARTS

Egypt

GPA (percentage): 90%

GPA (percentage): 90%

graduated from Fine Arts with over all : Very Good

Skills

Operation
Expert
Operation
Expert
MENA
Expert
MENA
Expert
Partner Relations
Expert
Partner Relations
Expert
Business Development
Expert
Business Development
Expert
Media Advertising
Expert
Media Advertising
Expert
Internet Skills
Expert
Internet Skills
Expert
Illustrator
Expert
Illustrator
Expert
Photoshop
Expert
Photoshop
Expert
windows
Expert
windows
Expert
Microsoft Excel
Intermediate
Microsoft Excel
Intermediate
Microsoft Word
Expert
Microsoft Word
Expert
DoubleClick for Publishers
Intermediate
DoubleClick for Publishers
Intermediate
PowerPoint
Expert
PowerPoint
Expert
Negotiation
Expert
Negotiation
Expert
Operation
Expert
Operation
Expert
MENA
Expert
MENA
Expert
Partner Relations
Expert
Partner Relations
Expert
Business Development
Expert
Business Development
Expert
Media Advertising
Expert
Media Advertising
Expert

Languages

English
Expert
Arabic
Expert
French
Intermediate

Training and Certifications

Certifications
Counselling
Feb 2016

Hobbies

  • Drawing, sculpting, travelling, makeup artist