Senior Executive
The Nielsen Company
Total years of experience :19 years, 2 Months
Managing some FMCG key accounts working with Nielsen.
Provide comprehensive analytical support to FMCG manufacturers to help them in making marketing/sales related decisions and building their strategy in the coming years.
Delivering correct recommendations and the required actions to move forward.
Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management.
Define new business opportunities to the clients.
Working with the sales teams to ensure the comprehension of distribution efficiency and the ways to optimize the penetration of different stores types.
Developed and nurtured excellent relationships with key accounts. This established trust and rapport, and allowed us to rebuild former relationships as well as establish a new, lucrative client base. Have a record of never losing a client due to service.
Communicate with other departments in Nielsen to insure the high quality and accuracy in the data and finalize all deliverables (Databases, Reports and Presentations).
Support and sell services, enhance client relationships and satisfaction
Support and sell consumer research services, enhance client relationships and satisfaction and achieve revenue targets.
Prepare methodologies, questionnaires, write and discuss proposals in compliance with client needs.
Prepare budgets for each project.
Work on the analysis and interpretation of results, provide feedback to clients, write reports and recommendations.
Designs questionnaires and methodologies of collecting information for Consumer Research projects (qualitative and quantitative).
Maintain an accurate and up-to-date knowledge on research techniques and applications.
Build and enhance relationships with Retailers (mainly Al Othaim) to entangle them and ensure continued co-operation, containing costs and / or method of data delivery to improve data quality.
- Holding full responsibility for the statistical activities related in the project (Roads & Storms Maintenance in Operation & Maintenance Department of Riyadh Municipality).
- Design methods of obtaining data such as surveys, experiments and questionnaires
- Use statistical techniques and models to forecast results, trends and needs
- Identify differences between groups of data
- Identify relationships and trends in data
- Use computers to make graphs, tables and charts of data
- Present findings to clients
- Write reports and prepare data for publication
- Provide data to help policy-makers
- Check data for inaccuracies
- Analyze legal and social problems
- Help businesses and industry to solve
- Holding full responsibility for the statistical activities related to two of the six countries being handled in Jordan center.
- Performing the regular day-to-day activities needed for the syndicated reports generation; including the panel maintenance activities, quality assurance procedures and the data validations.
- Panel design. Moreover, keeping control of the panel for both countries, by keeping an eye.
- Addressing clients’ queries.
- Find factors that affect the results of research
- Significant participation in the ad-hoc projects related to those countries, as well as the cross-countries ad-hoc projects.
- Help businesses and industry to solve work-related problems
- Forecast results, trends and needs by using statistical techniques and models